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How business, doctors and journalists prey on your food anxieties I

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Fr<strong>on</strong>t page<br />

Once just gadgets that beeped ph<strong>on</strong>e numbers, pagers<br />

now store messages, stock quotes, even voice mail .<br />

By Michael Noer<br />

P_4GSC5 HAVE SHRCNK in size, gotten that in a feN\ Pears remo-traxvoice<br />

smarter <str<strong>on</strong>g>and</str<strong>on</strong>g> have broader reach than messagers-no~e in derelopimnte~'er<br />

. Some 27 milfi<strong>on</strong> Americans tote NNill dominate the pager market .<br />

thent around. These miniph<strong>on</strong>es could be an alter-<br />

If Vou are in the market, here are nati~e for some cellular ph<strong>on</strong>e users<br />

some tips: (see story, p . 1581 .<br />

Go alphanrsrnes^ic . Numeric pagers Alsopass<strong>on</strong>cellttlar'teleph<strong>on</strong>e/pager<br />

display numbers <strong>on</strong>ly <str<strong>on</strong>g>and</str<strong>on</strong>g> can't march c<strong>on</strong>bisiati<strong>on</strong>s . Thev Irase this going<br />

the usefulness of the full-test (alpha- for thent : You d<strong>on</strong>'t hace to pa%, tor<br />

numeric) devices . Besides pri~ate lengthcincomingcellularpii<strong>on</strong>ecalls,<br />

messages, t-ou can also get news head- which can realhacid up . And the<br />

lines, stock quotes, foreign exchange pager acts as a screener-you d<strong>on</strong>'t<br />

rates <str<strong>on</strong>g>and</str<strong>on</strong>g> n,en the air polluti<strong>on</strong> index . ha~e to resp<strong>on</strong>d to mcssages right<br />

A text pager costs utilv betrn'een S6 a«a\<br />

. ifat all- <str<strong>on</strong>g>and</str<strong>on</strong>g> S20 more per m<strong>on</strong>th, deoending But there are major drawbacks :<br />

<strong>on</strong> the npe of senice . Cwrentlc <strong>on</strong>k numeric paging is pro-<br />

A high-end text pager will displav vided ; <str<strong>on</strong>g>and</str<strong>on</strong>g> :k :e combo unit is a bit<br />

:our Iines of test of about 80 charac- buL'cv to carn~ around .<br />

ters <strong>on</strong> its screen,-<str<strong>on</strong>g>and</str<strong>on</strong>g> will store up to Cmasidcr going ultralight. Seiko<br />

50 messages al<strong>on</strong>g with the time <str<strong>on</strong>g>and</str<strong>on</strong>g> (800-456-5600) has integrated a<br />

date received .<br />

Rent, d<strong>on</strong>'tbvr . A4otorola's<br />

top-of-the-line text<br />

pager sells for 5350 . But<br />

paging companies will rent<br />

<strong>on</strong>e to Nou for about S3 a<br />

m<strong>on</strong>th . Insurance against<br />

damage, theft or loss is an<br />

additi<strong>on</strong>al S2 per m<strong>on</strong>th .<br />

Skip roice pagcrs Por natv .<br />

PageNet is about to introduce<br />

what are, in effect,<br />

pocket-size anavering mu<br />

chines . Thev can store four<br />

minutes of inessaees <str<strong>on</strong>g>and</str<strong>on</strong>g><br />

will cost more than text<br />

pagers . But who wants to<br />

listen to a l<strong>on</strong>g verbal message<br />

%%'hen vou can silenthread<br />

a c<strong>on</strong>cise note?<br />

Also, take a pass £or now<br />

<strong>on</strong> the new "m-o-war"<br />

paging technology . Hyped<br />

as a«,av of resp<strong>on</strong>ding to a<br />

page without scrambling to<br />

find a teleph<strong>on</strong>e, the current<br />

generati<strong>on</strong> o .`' devices , ..-.a99MM,<br />

allows , vou <strong>on</strong>l}' a limited From watches to pens, pgers new come in various torms<br />

menu of resp<strong>on</strong>ses. On the horiz<strong>on</strong> : two-way voice pagers .<br />

Experts insist, however, ~<br />

pager into its MessageWatch digital<br />

w .ttch . It has <strong>on</strong>le a tim- screen, of<br />

course . but scill still displav tinancial<br />

ne"s, stock quotes, local treather<br />

torecasts <str<strong>on</strong>g>and</str<strong>on</strong>g> eN en the «iwting lottei},<br />

numbcr . It's uglr (see photo), but at<br />

580 for the %satcit plus about S12 a<br />

m<strong>on</strong>th for senice.n it's a bat'gain . Currendv<br />

the rVlessaeeSVatch is available<br />

<strong>on</strong>h<strong>on</strong> the West Coast, but should be<br />

in other markets «'ithin the % ear .<br />

Espectglitches. Remember, pagers<br />

use Em t radio fi'eauencies, <str<strong>on</strong>g>and</str<strong>on</strong>g> you will<br />

occasi<strong>on</strong>alhY get static that makes gibbeish<br />

of inessages . So d<strong>on</strong>'t expect<br />

<strong>your</strong> pager to ah ays work in the<br />

sub«a% or in an tmdcrground p.; :-king<br />

garage- And thinlv populated areas of<br />

the C .S . are out of reach . Houcvcr,<br />

~our pager will ohen functi<strong>on</strong> <strong>on</strong><br />

airplanes, <str<strong>on</strong>g>and</str<strong>on</strong>g> even <strong>on</strong> aour boat .<br />

IT'berc to rhop- b4ajor paging companies,<br />

all of~\ hich operate irati<strong>on</strong>allr,<br />

are : Mobilemedin (800-z37-2.337),<br />

ylobilcComm (800-685-5555) .<br />

PageMart (800-324-4367), PageNet<br />

(800-724-3638) <str<strong>on</strong>g>and</str<strong>on</strong>g> Sk%Tel (800-<br />

-156-3333) . SksTcl also blankets 16<br />

foreign countries . If vou plan to be<br />

out of tlte counu-V for <strong>on</strong>lr a brief<br />

period of time, Sla•Tel offers a Follo«-Me<br />

senice for an udditi<strong>on</strong>al<br />

S7 .o0 per m<strong>on</strong>th<br />

plus about S4 per alphanumeric<br />

ntessage cou receice .<br />

Paging companies price<br />

their sen-ices based ou<br />

whether aou need local, regi<strong>on</strong>al<br />

(several states'), nati<strong>on</strong>al<br />

or internati<strong>on</strong>al service<br />

. Thec also tack <strong>on</strong><br />

m<strong>on</strong>thly charges for add<strong>on</strong>s<br />

such as pers<strong>on</strong>al 800<br />

nuntbers, news senices <str<strong>on</strong>g>and</str<strong>on</strong>g><br />

stock qnotes .<br />

1\iininuim seMce-numeric<br />

paging within a maior<br />

metropolitan area-<br />

-rrrs at about $12 a<br />

m<strong>on</strong>th . But if wu get the<br />

works, iou are looking at<br />

S200 per m<strong>on</strong>th, perhaps<br />

more, depending <strong>on</strong> how<br />

manv messsages }'ou receiee .<br />

Some providers allow vou<br />

up to 100 free 'est messages<br />

a m<strong>on</strong>th, houever .<br />

Note : Most pagers allow<br />

for silent operati<strong>on</strong>-they<br />

\\<strong>on</strong>'t beep at vou, thev'll<br />

~ibrate. ~<br />

Forbess dugusu14,1995<br />

20466<br />

"344S<br />

191<br />

http://legacy.library.ucsf.edu/tid/agf97d00/pdf

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