How business, doctors and journalists prey on your food anxieties I

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Passage to India .tiiss ouT on this vear's 50% rallv in airline stocks? Consider o-t-c-listed Tower Air, a 5500 million carrier offering discount fares on routes frequented bv ethnic groups . Tower sat our the rallv . It's dmrn bv half from its carh- 1994 high of 17?/:- But it might be readv to moce soon . To«er (TOWR) introduced service bern-een New York <strong>and</strong> India last vear . Gi~ en the large number of Indians resident in the U .S . <strong>and</strong> their general aEthience, that's a good route . To«er is one of the few airlines offering direct senice . To rer is strong in other ethnic markets, too . Nearly a quarter of Tower's <strong>business</strong> comes from flights benveen New York <strong>and</strong> Tel Aziv, <strong>and</strong>, in a spirit of ecumenism, it offers charter lights to Mecca . Tower's costs per available seat mile are just 5 cents, 40% less than the major U .S . airlines . And it's got just ro SCOTTY 13 CARISHA 16 ERICA 10 RICARDO 13 YONKERS NY FOR AFTER SCHOOL ACTIVITY, YOUTH THEATRE INTERACTIONS DEVELOPS THEIR CREATIVE SKILLS AND GIVES THEM SELF-ESTEEM . ~ u t ~~v~ a $27 million in debt, net of cash . So why did it sit out the markct ralh? Lousv sen,icc cost it <strong>business</strong>, even as other airlines were slashing their rates . Passenger complaints were ten times greater for Tower than for other airlines last summer . Goldman, Sachs analvst Glenn Engel thinks To%rer is back on track . It's hired Robert D4ann, once a na .a marketing executive, <strong>and</strong> doubled its spending on sales <strong>and</strong> promotion in the first quarter to S15 million . Engel estimates To«er will earn ;185 cents a share this vcar . That gires it a riE of just 10 at its recent price of 8E/s . Engel expects To«'ers shares to rise to the low teens over the next six tnonths=up 50% or so. ~ Forbes . August 14, 1995 YOUR HELP IS GETTING THROUGH THE UNITED WA' 'ub m servcs arnounceneen cour-.esc ol McOanmEricMSOn <strong>and</strong> Ikfs Gublication http://legacy.library.ucsf.edu/tid/agf97d00/pdf
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ForbesS GUBUST 14. 1995 • VOLUME
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Sarah knows a lot about diabetes .
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Bangkok . . . The beet of both worl
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Mazda presents a new take on the ol
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There's a lot than you pro VISION.
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Commentary on events at home <stron
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One of the largest teams at the Oly
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Remember your first time driving al
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I Toshiba Multimedia /100, 0 sA1
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I ~ , I SOUNDS SO REAL, PEOPLE WILL
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Using phony invoices, importers are
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ADVERTISEMENT 2 THE SKYTEL U .S . C
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ADVERTISEMENT 4 The Golf Club of Ge
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under par, matched a $3,000 first-p
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Riviera Country Club, Pacijc Palisa
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Wvnstone Golf Club, North Barringto
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WE CAN GIVE YOU VIRTUALLY EVERYTHIN
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Mylan Laboratories Making tablets i
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OUR FINANCIAL SIDLLS HELPED ONE COL
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IN voVATWE PROJECT FiNANciNG FOR A
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Forbes Special Offer r Bill me . -1
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A D V E R T I S E M E N T KORE A N
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Page 199 and 200: Prevention magazine chose LeSabre f
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