How business, doctors and journalists prey on your food anxieties I

Passage to India
.tiiss ouT on this vear's 50% rallv in
airline stocks? Consider o-t-c-listed
Tower Air, a 5500 million carrier
offering discount fares on routes frequented
bv ethnic groups . Tower
sat our the rallv . It's dmrn bv half
from its carh- 1994 high of 17?/:-
But it might be readv to moce soon .
To«er (TOWR) introduced service
bern-een New York <strong>and</strong> India last
vear . Gi~ en the large number of Indians
resident in the U .S . <strong>and</strong> their
general aEthience, that's a good
route . To«er is one of the few airlines
offering direct senice .
To rer is strong in other ethnic
markets, too . Nearly a quarter of
Tower's <strong>business</strong> comes from
flights benveen New York <strong>and</strong> Tel
Aziv, <strong>and</strong>, in a spirit of ecumenism,
it offers charter lights to Mecca .
Tower's costs per available seat
mile are just 5 cents, 40% less than the
major U .S . airlines . And it's got just
ro
SCOTTY 13 CARISHA 16 ERICA 10
RICARDO 13 YONKERS NY
FOR AFTER SCHOOL ACTIVITY, YOUTH
THEATRE INTERACTIONS DEVELOPS
THEIR CREATIVE SKILLS AND GIVES
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a
$27 million in debt, net of cash .
So why did it sit out the markct
ralh? Lousv sen,icc cost it <strong>business</strong>,
even as other airlines were slashing
their rates . Passenger complaints were
ten times greater for Tower than for
other airlines last summer .
Goldman, Sachs analvst Glenn
Engel thinks To%rer is back on track .
It's hired Robert D4ann, once a
na .a marketing executive, <strong>and</strong> doubled
its spending on sales <strong>and</strong> promotion
in the first quarter to S15
million .
Engel estimates To«er will earn
;185 cents a share this vcar . That gires it
a riE of just 10 at its recent price of
8E/s . Engel expects To«'ers shares to
rise to the low teens over the next six
tnonths=up 50% or so. ~
Forbes . August 14, 1995
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