How business, doctors and journalists prey on your food anxieties I
How business, doctors and journalists prey on your food anxieties I
How business, doctors and journalists prey on your food anxieties I
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I<br />
1<br />
1<br />
EYHI~ ; ~? " , !LyJ<br />
INSIGHiS<br />
Digital cash<br />
Michael Gianturco a<br />
presaent of Tne<br />
Princet<strong>on</strong> Portfclios .<br />
His new COGk <strong>on</strong><br />
invesnngin<br />
technclogs stxks<br />
<str<strong>on</strong>g>and</str<strong>on</strong>g> furtls is The<br />
Market that 2eats<br />
fhe Market ( Li11e<br />
Bro'Nn, ,895) .<br />
WHO's GOING TO BE THF SViND1ER when encrypted<br />
digital signals replace paper m<strong>on</strong>ey?<br />
Some big outfits are making bets <strong>on</strong> cybercash<br />
. blicrosoft is working <strong>on</strong> sofnvare that will<br />
make financial transacti<strong>on</strong>s more secure <strong>on</strong><br />
nenvorks . Visa Internati<strong>on</strong>al plans to introduce<br />
a cash card in time for the 1996 Summer<br />
Olympics .<br />
Some role in the coming world of digital<br />
cash is likely to be played by three public<br />
companies with related <str<strong>on</strong>g>business</str<strong>on</strong>g>es : Rainbow'<br />
Technologies, which is in data security ;<br />
eLSt, which sells encrvpti<strong>on</strong> chips ; <str<strong>on</strong>g>and</str<strong>on</strong>g> Securiry<br />
Dynamics, which sells software for corporate<br />
nettvork security .<br />
I think you should keep an eve <strong>on</strong> this<br />
exciting new <str<strong>on</strong>g>business</str<strong>on</strong>g> . One big uinner may<br />
be a companv that hasn't even g<strong>on</strong>e public<br />
yet-although I expect it will someday-<str<strong>on</strong>g>and</str<strong>on</strong>g><br />
that's Telequip Corp . in Hollis, N .H . Telequip<br />
will do $6 milli<strong>on</strong> this year in revenue,<br />
largely from coin-dispensing machines used in<br />
bank drive-throughs . Because these machines<br />
interact with the banks' computers, Telequip<br />
Y<strong>on</strong>r m<strong>on</strong>ey cannot be stolen<br />
from the card, not even with<br />
electr<strong>on</strong> microscopes .<br />
silic<strong>on</strong>, thev cannot be copied out (as the}• could<br />
be From a floppv or hard disk) by bad guvs . If the<br />
card fell out of <strong>your</strong> pocket at O'Hare, no problem<br />
. Your data, <strong>your</strong> code keys <str<strong>on</strong>g>and</str<strong>on</strong>g> vour m<strong>on</strong>ev<br />
cannot be extracted from the Cnypta PlusNot<br />
even with advanced instruments, codebreaking<br />
computers or electr<strong>on</strong> microscopes .<br />
Whz do we need cards with flash mem<strong>on</strong><str<strong>on</strong>g>and</str<strong>on</strong>g><br />
brains? Aren't plastic cards with magnetic<br />
strips enough? Credit cards are fairlv secure,<br />
but for electr<strong>on</strong>ic commerce, a new <str<strong>on</strong>g>and</str<strong>on</strong>g> higher<br />
level of security is essential . The securitv of the<br />
account number <strong>on</strong> a magnetic strip card has a<br />
lot to do with where cou plan to stick the card .<br />
If you push the card into a computer <str<strong>on</strong>g>and</str<strong>on</strong>g> the<br />
computer is <strong>on</strong> the ph<strong>on</strong>e to a nemork, you're<br />
asking for trouble from hackers .<br />
There are plenty of horror stories about<br />
traditi<strong>on</strong>al credit card theft . Shoulder surfers<br />
steal teleph<strong>on</strong>e credit card numbers bv peeking<br />
over <strong>your</strong> shoulder at the airport . One clever<br />
bunch of crooks planted a ph<strong>on</strong>y automatie<br />
teller machine in a shopping mall <str<strong>on</strong>g>and</str<strong>on</strong>g> used it to<br />
capture account numbers <str<strong>on</strong>g>and</str<strong>on</strong>g> passwords .<br />
But aTM cards are more secure than vour<br />
credit cards . The thief needs not <strong>on</strong>ly yotu account<br />
number but also a password number . In<br />
a similarvein, Telequip's Crypta Plus uses a tnropart<br />
secucirv system-the thief would need<br />
both a stolen card <str<strong>on</strong>g>and</str<strong>on</strong>g> a passw ord . To this basic<br />
system, Telequip adds the c<strong>on</strong>siderable power<br />
of a microprocessor dedicated to cryptography .<br />
The added securiq• is necessary because<br />
ph<strong>on</strong>e-based computer networks are less secure<br />
thanA'[m networks . That is, it would be pretty<br />
hard for a hoodlum to wiretap his vav into a<br />
bank nem ork, while legi<strong>on</strong>s of would-be<br />
hackers are lurking <strong>on</strong> the Internet .<br />
Wottld you tap vour Visa account number or<br />
got into securin' protocols <str<strong>on</strong>g>and</str<strong>on</strong>g>, ultimatelv, cryp- a bank card pass vord <strong>on</strong>to the Interneti I certainlv<br />
tographv . Telequip has invented a pocket-size wouldn't-at least not vet . This is wht, the Interpers<strong>on</strong>al<br />
encrypti<strong>on</strong> card called the Crypta Plus, net has not lived up to its commercial potenrial .<br />
It could <strong>on</strong>e day replace <strong>your</strong> checkbook . The cybercash market is the big potential<br />
( The Crypta Plus card c<strong>on</strong>tains its own 32-<br />
, payoff for Cnpta Plus, but c<strong>on</strong>sumers are still a<br />
bit microprocessor, which is dedicated to cn_p- l<strong>on</strong>g way from accepting the noti<strong>on</strong> that the<br />
? tographic processing, <str<strong>on</strong>g>and</str<strong>on</strong>g> 16 megabytes of public computer netvorks can safely mose sums<br />
~ semic<strong>on</strong>ductor flash memorv . Flash memory is of caslt . In the meantime Telequip is selling<br />
the kind that doesn't forget when the po~aer the card to companies that want to protect sensigoes<br />
goes off. It's part of stored-value cards used tive databases . An executive <strong>on</strong> the road<br />
~ todav for small transacti<strong>on</strong>s, such as in vend- wotdd use the card, for example, if he stores<br />
- ing machines <str<strong>on</strong>g>and</str<strong>on</strong>g> pay ph<strong>on</strong>es . valuable engineering data <strong>on</strong> a laptop . Says<br />
~~ Telequip's card plugs into a slot <strong>on</strong> <strong>your</strong> Michael J<strong>on</strong>es, 39, president of Telequip,<br />
portable computer . It works like a floppv disk "Everything is encrypted by the Crypta Plus<br />
?~ with a brain-a suspicious brain . Stored data is card <strong>on</strong> its way into storage ."<br />
~ locked <strong>on</strong> the card until you presetu a password . Telequip is also working with a bank c<strong>on</strong>sor-<br />
Unlocking i Unlocking the card will also give vou access to tittm (members include Bank of Artterica <str<strong>on</strong>g>and</str<strong>on</strong>g><br />
<strong>your</strong> own unique encrvpti<strong>on</strong> keys . Citibank <strong>on</strong> how to turn a card like this into an<br />
You can use the keys to securelv encode electr<strong>on</strong>ic checkbook . There are a number of<br />
informati<strong>on</strong> for transfer ~ia modem over the competing c<strong>on</strong>cepts for digital m<strong>on</strong>ey, but<br />
ph<strong>on</strong>e-including financial transfers . Because the n<strong>on</strong>e is based <strong>on</strong> the familiar <str<strong>on</strong>g>and</str<strong>on</strong>g> already apencrypti<strong>on</strong><br />
encrypri<strong>on</strong> keys are essentially wTitten into the proved machinerv of the checking account . ~<br />
164 2 0 4 6 6 7 34 2 0 )rbcs • A u 91J st 14,1995<br />
http://legacy.library.ucsf.edu/tid/agf97d00/pdf