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How business, doctors and journalists prey on your food anxieties I

How business, doctors and journalists prey on your food anxieties I

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Lies, ,<br />

damned lies<br />

<str<strong>on</strong>g>and</str<strong>on</strong>g><br />

Doctors, <str<strong>on</strong>g>journalists</str<strong>on</strong>g> <str<strong>on</strong>g>and</str<strong>on</strong>g> health <strong>food</strong> vendors have us<br />

scared to death about what we eat, drink <str<strong>on</strong>g>and</str<strong>on</strong>g> breathe .<br />

But most of their studies couldn't pass Statistics 101 .<br />

medical statistics<br />

By Philip E . Ross<br />

IN THE 1973 Ntovte Sleeper, Wood%, Allen plays a health<br />

<strong>food</strong> salesman who comes out of suspended animati<strong>on</strong> in<br />

the year 2 173 <str<strong>on</strong>g>and</str<strong>on</strong>g> calls for wheat germ, organic h<strong>on</strong>ey <str<strong>on</strong>g>and</str<strong>on</strong>g><br />

tiger's milk . His puzzled doctor asks a colleague wlry<br />

people had <strong>on</strong>ce orctcrred such sludge to steak,<br />

cream pics, hor fudge <str<strong>on</strong>g>and</str<strong>on</strong>g> deep tat . "Those were<br />

thought to be tmhcaithy," the colleague<br />

replies, "precisely the opposite of what we<br />

now know to be true ."<br />

Life imitates art . Twentv years too<br />

late, those of us o'caned from real<br />

butter to oilv margarine suddenle<br />

learn that the svntheticaily solidified<br />

oils of margarine, known as transt3m,<br />

acids, wcre worse for our arteries<br />

than any fat fintnd in nature . You<br />

would have been better oll enjoving<br />

nature'ss spread, after all . Just because<br />

something tastes good doesn't mean<br />

it's bad forcou .<br />

_<br />

Such flip-tlops in the hist<strong>on</strong>of health ~'<br />

adcice are the rule rather than the excepti<strong>on</strong>,<br />

Todav's bad-for-aou was probabiy <strong>on</strong>ce a good-for-N_-ou<str<strong>on</strong>g>and</str<strong>on</strong>g><br />

\'ice versa . Yet e~en- ncw headline sends milli<strong>on</strong>s of<strong>on</strong><br />

a scarch-<str<strong>on</strong>g>and</str<strong>on</strong>g>-dcstrov missi<strong>on</strong> in the pantry or a panicky<br />

visit to the doctor . We ha\e become a nati<strong>on</strong> of nen,ous<br />

Nellies, ready to gi~e up cating pleasures at the drop of a<br />

medicaLreportl Mercun-laden tish is killing u .s, then mt}ee, then eggs,<br />

then it's too much chlorine in water, then it's too little .<br />

Ecen other people's pleasures aro supposed to be dangerous<br />

for us, like sec<strong>on</strong>dh<str<strong>on</strong>g>and</str<strong>on</strong>g> smoke .<br />

Strange, isn't it . bVc are living l<strong>on</strong>ger <str<strong>on</strong>g>and</str<strong>on</strong>g> healthier <str<strong>on</strong>g>and</str<strong>on</strong>g><br />

are better nourished than ever beforc, ret imagine our-<br />

13U<br />

sehes beset with pnis<strong>on</strong>s <str<strong>on</strong>g>and</str<strong>on</strong>g> cancer-causing substances .<br />

It's time :br us to recognize that a \~ hole industry exists<br />

to invent, propagate <str<strong>on</strong>g>and</str<strong>on</strong>g> then allcviatc health scares .<br />

Medical schools get thcir grant m<strong>on</strong>ey by publishing<br />

studies, the Neia Engl<str<strong>on</strong>g>and</str<strong>on</strong>g> Journal of Afedicirae<br />

makes a living publishing them, popularizers<br />

make a nice licing re~rriting medical journal<br />

discoveries as books <str<strong>on</strong>g>and</str<strong>on</strong>g> articles . A large<br />

segment of the grocery products industrv<br />

makes it a <str<strong>on</strong>g>business</str<strong>on</strong>g> to sell so-called<br />

health tbods . Erer notice all the intelligent-looking<br />

folks carefully scrutinizing<br />

the fine print "nutriti<strong>on</strong>al"<br />

informati<strong>on</strong> <strong>on</strong> cereal boses, jamjars<br />

<str<strong>on</strong>g>and</str<strong>on</strong>g> soup cans?<br />

We're not against tblks making an<br />

h<strong>on</strong>est dollar routing healthy diets,<br />

but as a publicati<strong>on</strong> %eith a he„Ithy<br />

respect for statistics, we can't resist<br />

looking down our editorial nose at some<br />

of the statistical c<strong>on</strong>torti<strong>on</strong>s hiding behind<br />

these scares .<br />

Let's start with the most amazing flip-flop of recent<br />

years : alcohol . As the <strong>on</strong>ce aristocratic drv martini gace<br />

waa to a glass of «'hite wine, young Americans came to<br />

drink much less than their parents <str<strong>on</strong>g>and</str<strong>on</strong>g> gr<str<strong>on</strong>g>and</str<strong>on</strong>g>parents had .<br />

It had even become hip for some to teetotal . Then, last<br />

year, a group atT'iliatcd with the Hanard School of Public<br />

Health recommended that we c<strong>on</strong>sider taking a glass of<br />

svine a dav . The libati<strong>on</strong> was to be part of the Nlcditerrancnn<br />

1)iet-so called because it mimics the low-meat,<br />

olive-oil-rich, mine-soakcd regimen of soudurn Europe,<br />

N.iierc heart disease is relati%ely rare . Further supporting<br />

ecidence came from Iaboett<strong>on</strong>y findings that alcohol raises<br />

2 0 4 3 013 3 8 8 r

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