How business, doctors and journalists prey on your food anxieties I
How business, doctors and journalists prey on your food anxieties I
How business, doctors and journalists prey on your food anxieties I
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A DV c R T I S E M E N T 2 0<br />
ASIANA AIRLI N r S<br />
Struggling Asiana Airlines in the Black for the<br />
First Tlme in Seven Years<br />
--_--- '- ' siana Airlines, quartered in<br />
launched by South Korea's Kumho Group Minneapolis, by<br />
in 1988, is hoping to become a world-class which the two<br />
a'rrline <str<strong>on</strong>g>and</str<strong>on</strong>g> <strong>on</strong>e of the best in the industry airlines went<br />
by the turn of the centur,v, with three ele- . into joint<br />
ments as the keys to its success : perfor- operati<strong>on</strong>s<br />
mance, reliability <str<strong>on</strong>g>and</str<strong>on</strong>g> servicen <strong>on</strong> all<br />
Asiana Chairman Park Se<strong>on</strong>g-Yawng is transpacific<br />
greatly encouraged by the airline's first prof- routes <str<strong>on</strong>g>and</str<strong>on</strong>g><br />
it, which Asiana produced last year after los- started to<br />
ing nearly $300 milli<strong>on</strong> in six years .<br />
exchange<br />
Its first earnings were small-30 billi<strong>on</strong> gateway trafw<strong>on</strong><br />
($37 .5 milli<strong>on</strong>) over revenue of 794 .8 flc into each<br />
billi<strong>on</strong> w<strong>on</strong> ($993 .5 milG<strong>on</strong>)-but a tri- other's respecumph<br />
n<strong>on</strong>etheless. rive domestic <str<strong>on</strong>g>and</str<strong>on</strong>g><br />
Beginning this year, Psiana will be solid- internati<strong>on</strong>al route<br />
ly in the bLick. Revenue is expected to be networks .<br />
<strong>on</strong>e ailli<strong>on</strong>w<strong>on</strong> ($13 billi<strong>on</strong>), says the This partnership is the<br />
chairman's younger brother, Park Sam-Koo, most comprehensive of anv internawho<br />
is Asianas president <str<strong>on</strong>g>and</str<strong>on</strong>g> CEO . ti<strong>on</strong>al code-share agreement within the<br />
At the same time, Asiana is pushing hard Pacific Rim to date, Park says .<br />
to nearly double its fleet to 60 aircraft by "W e are committed to linking the Asia<br />
the year 2000 . It has 38 aircraft, all of today with the world of tomorrow,<br />
Boeings, including six state-of-the-art B747- retaining our important traditi<strong>on</strong>s <str<strong>on</strong>g>and</str<strong>on</strong>g> her-<br />
400s, 20 B737s, ten B767Ps <str<strong>on</strong>g>and</str<strong>on</strong>g> two itage as we look to the future, <str<strong>on</strong>g>and</str<strong>on</strong>g> offering a<br />
B747Fs, according to President Park . bridge to the vast <str<strong>on</strong>g>business</str<strong>on</strong>g> <str<strong>on</strong>g>and</str<strong>on</strong>g> travel<br />
The upstart Asiana boldly challenged the resources of all our destinati<strong>on</strong>s in the<br />
much bigger Korean Air (K4L) <str<strong>on</strong>g>and</str<strong>on</strong>g> man- world's fastest-growing regi<strong>on</strong>," says Park,<br />
aged to snare a third of South Korea's who boldly ordered a complete smoking<br />
domestic market <str<strong>on</strong>g>and</str<strong>on</strong>g> 17 .5% of the inrarna- ban <strong>on</strong> all domestic <str<strong>on</strong>g>and</str<strong>on</strong>g> internati<strong>on</strong>al flights<br />
ti<strong>on</strong>al traffic out of Seoul . Last year, it car- early this year.<br />
ried 5 .74 milli<strong>on</strong> domestic passengers <str<strong>on</strong>g>and</str<strong>on</strong>g> "The reacti<strong>on</strong> to the smoking ban is sur-<br />
1 .98 milli<strong>on</strong> internati<strong>on</strong>al passengers. prisingly favorable," he says, although lie<br />
Today Asiana flies from Seoul to ten appears rueful at having lost a $3 milli<strong>on</strong>-acities<br />
in Japan, two in China, <str<strong>on</strong>g>and</str<strong>on</strong>g> eight year cigarerte sales <str<strong>on</strong>g>business</str<strong>on</strong>g> aboard the<br />
U.S . descirrati<strong>on</strong>s: Detroit. Guam, H<strong>on</strong>o- planes .<br />
lulu, Los Angeles, New York, Saipan, San Business prospects are bright in Korea as<br />
Francisco <str<strong>on</strong>g>and</str<strong>on</strong>g> Seartle . affluent Koreans take vacati<strong>on</strong>s abroad in<br />
It also ser:es five countries in Southeast increasing numbers . More than three mil-<br />
Asia, as well as the Russian port city of li<strong>on</strong> Koreans traveled overseas last year, <str<strong>on</strong>g>and</str<strong>on</strong>g><br />
Khabarovsk, not to menti<strong>on</strong> domestic that number is expected to grow 10% to<br />
flights c<strong>on</strong>necting 12 cities across the 20% a year .<br />
country. To become a top internati<strong>on</strong>al airline,<br />
A .siana is set to open a new route to Asiana is striving to provide the highest-<br />
Europe Europe in November <str<strong>on</strong>g>and</str<strong>on</strong>g> is exploring quality service, <str<strong>on</strong>g>and</str<strong>on</strong>g> ensure maximum c<strong>on</strong>new<br />
opportunities in Australia <str<strong>on</strong>g>and</str<strong>on</strong>g> the venience, comfort <str<strong>on</strong>g>and</str<strong>on</strong>g> reliability.<br />
Middle East. Kumho was founded in 1946 when<br />
A year ago, Asiana signed a comprehen- Park's ra[her, Park In-Chtm, starred a twosive<br />
alliance with Northwest Airlines, head- taxicab <str<strong>on</strong>g>business</str<strong>on</strong>g> in the southwestern provin-<br />
Mr. Park<br />
Sam-Koo,<br />
President &<br />
CEO, Asiana<br />
Airlines<br />
"We<br />
are commit*.ed<br />
to<br />
linkina the Asia of<br />
today with the world<br />
of tomorrow, retaining<br />
our important traditi<strong>on</strong>s<br />
<str<strong>on</strong>g>and</str<strong>on</strong>g> heritage as<br />
we look to the<br />
future ."<br />
cial cir,v of Kwangju, which grew into the<br />
countr,vs largest inrercity bus companv . By<br />
the 1960s, he was making auto tirea steel<br />
<str<strong>on</strong>g>and</str<strong>on</strong>g> c<strong>on</strong>sumer electr<strong>on</strong>ics <str<strong>on</strong>g>and</str<strong>on</strong>g> engaging in<br />
overseas c<strong>on</strong>srmcti<strong>on</strong> .<br />
Kumho today is thar nati<strong>on</strong>'s 11thlargest<br />
<str<strong>on</strong>g>business</str<strong>on</strong>g> c<strong>on</strong>glomerate, running 24<br />
subsidiaries, including chemicals <str<strong>on</strong>g>and</str<strong>on</strong>g><br />
petrochemicals, with annual revenues of<br />
83 .5 billi<strong>on</strong> .<br />
Asiana, however, will so<strong>on</strong> become<br />
Kumho's top core <str<strong>on</strong>g>business</str<strong>on</strong>g>, Park says .<br />
His immediate goal? To see Asiana<br />
named by Air Transport Lf/orld as Airline of<br />
the Yeaz in 1998, when ,•lsiana celebrates its<br />
tenth anniversarv.<br />
2046673378<br />
http://legacy.library.ucsf.edu/tid/agf97d00/pdf