Hyundai . Worl,c, ing Towards AlBeiter Tomorrow . A~Wa For half a century, Hyundai Business Group From chips to elecommunicati<strong>on</strong>s satellites . From super-tankers to advanced LNG has been working towards a single goal The From a full line of passenger cars to all lypes of carriers . We've become a part of <strong>your</strong> lives in goal of making this wodd a more comfoatabb commercial vehicles . From subways to high more than 170 countries around the world . <str<strong>on</strong>g>and</str<strong>on</strong>g> better pkxe to live for every<strong>on</strong>e. Today we speed trains. From infrastructure to turn-key Hyundai, working together to create have earned a place in <strong>your</strong> daily lives . base engineering <str<strong>on</strong>g>and</str<strong>on</strong>g> canstructi<strong>on</strong> projects . innovative synergies, innovative products . HYUNDAI emuing A esirerw,N mmugr L,rovairve kdmokgy AUiOMOBIIES.EIMBiINICS.SHIPBaIIllM(i .[NGINFEPI6GSCONSrkUCrI0N.AWHW[kV6EQNM/ENrPEi&KNGMIWS.IANMNGbfMN9CK[ArN)N . 1 Fw~mwnvHn-I .u- eamrp- http://legacy.library.ucsf.edu/tid/agf97d00/pdf
A DV c R T I S E M E N T 2 0 ASIANA AIRLI N r S Struggling Asiana Airlines in the Black for the First Tlme in Seven Years --_--- '- ' siana Airlines, quartered in launched by South Korea's Kumho Group Minneapolis, by in 1988, is hoping to become a world-class which the two a'rrline <str<strong>on</strong>g>and</str<strong>on</strong>g> <strong>on</strong>e of the best in the industry airlines went by the turn of the centur,v, with three ele- . into joint ments as the keys to its success : perfor- operati<strong>on</strong>s mance, reliability <str<strong>on</strong>g>and</str<strong>on</strong>g> servicen <strong>on</strong> all Asiana Chairman Park Se<strong>on</strong>g-Yawng is transpacific greatly encouraged by the airline's first prof- routes <str<strong>on</strong>g>and</str<strong>on</strong>g> it, which Asiana produced last year after los- started to ing nearly $300 milli<strong>on</strong> in six years . exchange Its first earnings were small-30 billi<strong>on</strong> gateway trafw<strong>on</strong> ($37 .5 milli<strong>on</strong>) over revenue of 794 .8 flc into each billi<strong>on</strong> w<strong>on</strong> ($993 .5 milG<strong>on</strong>)-but a tri- other's respecumph n<strong>on</strong>etheless. rive domestic <str<strong>on</strong>g>and</str<strong>on</strong>g> Beginning this year, Psiana will be solid- internati<strong>on</strong>al route ly in the bLick. Revenue is expected to be networks . <strong>on</strong>e ailli<strong>on</strong>w<strong>on</strong> ($13 billi<strong>on</strong>), says the This partnership is the chairman's younger brother, Park Sam-Koo, most comprehensive of anv internawho is Asianas president <str<strong>on</strong>g>and</str<strong>on</strong>g> CEO . ti<strong>on</strong>al code-share agreement within the At the same time, Asiana is pushing hard Pacific Rim to date, Park says . to nearly double its fleet to 60 aircraft by "W e are committed to linking the Asia the year 2000 . It has 38 aircraft, all of today with the world of tomorrow, Boeings, including six state-of-the-art B747- retaining our important traditi<strong>on</strong>s <str<strong>on</strong>g>and</str<strong>on</strong>g> her- 400s, 20 B737s, ten B767Ps <str<strong>on</strong>g>and</str<strong>on</strong>g> two itage as we look to the future, <str<strong>on</strong>g>and</str<strong>on</strong>g> offering a B747Fs, according to President Park . bridge to the vast <str<strong>on</strong>g>business</str<strong>on</strong>g> <str<strong>on</strong>g>and</str<strong>on</strong>g> travel The upstart Asiana boldly challenged the resources of all our destinati<strong>on</strong>s in the much bigger Korean Air (K4L) <str<strong>on</strong>g>and</str<strong>on</strong>g> man- world's fastest-growing regi<strong>on</strong>," says Park, aged to snare a third of South Korea's who boldly ordered a complete smoking domestic market <str<strong>on</strong>g>and</str<strong>on</strong>g> 17 .5% of the inrarna- ban <strong>on</strong> all domestic <str<strong>on</strong>g>and</str<strong>on</strong>g> internati<strong>on</strong>al flights ti<strong>on</strong>al traffic out of Seoul . Last year, it car- early this year. ried 5 .74 milli<strong>on</strong> domestic passengers <str<strong>on</strong>g>and</str<strong>on</strong>g> "The reacti<strong>on</strong> to the smoking ban is sur- 1 .98 milli<strong>on</strong> internati<strong>on</strong>al passengers. prisingly favorable," he says, although lie Today Asiana flies from Seoul to ten appears rueful at having lost a $3 milli<strong>on</strong>-acities in Japan, two in China, <str<strong>on</strong>g>and</str<strong>on</strong>g> eight year cigarerte sales <str<strong>on</strong>g>business</str<strong>on</strong>g> aboard the U.S . descirrati<strong>on</strong>s: Detroit. Guam, H<strong>on</strong>o- planes . lulu, Los Angeles, New York, Saipan, San Business prospects are bright in Korea as Francisco <str<strong>on</strong>g>and</str<strong>on</strong>g> Seartle . affluent Koreans take vacati<strong>on</strong>s abroad in It also ser:es five countries in Southeast increasing numbers . More than three mil- Asia, as well as the Russian port city of li<strong>on</strong> Koreans traveled overseas last year, <str<strong>on</strong>g>and</str<strong>on</strong>g> Khabarovsk, not to menti<strong>on</strong> domestic that number is expected to grow 10% to flights c<strong>on</strong>necting 12 cities across the 20% a year . country. To become a top internati<strong>on</strong>al airline, A .siana is set to open a new route to Asiana is striving to provide the highest- Europe Europe in November <str<strong>on</strong>g>and</str<strong>on</strong>g> is exploring quality service, <str<strong>on</strong>g>and</str<strong>on</strong>g> ensure maximum c<strong>on</strong>new opportunities in Australia <str<strong>on</strong>g>and</str<strong>on</strong>g> the venience, comfort <str<strong>on</strong>g>and</str<strong>on</strong>g> reliability. Middle East. Kumho was founded in 1946 when A year ago, Asiana signed a comprehen- Park's ra[her, Park In-Chtm, starred a twosive alliance with Northwest Airlines, head- taxicab <str<strong>on</strong>g>business</str<strong>on</strong>g> in the southwestern provin- Mr. Park Sam-Koo, President & CEO, Asiana Airlines "We are commit*.ed to linkina the Asia of today with the world of tomorrow, retaining our important traditi<strong>on</strong>s <str<strong>on</strong>g>and</str<strong>on</strong>g> heritage as we look to the future ." cial cir,v of Kwangju, which grew into the countr,vs largest inrercity bus companv . By the 1960s, he was making auto tirea steel <str<strong>on</strong>g>and</str<strong>on</strong>g> c<strong>on</strong>sumer electr<strong>on</strong>ics <str<strong>on</strong>g>and</str<strong>on</strong>g> engaging in overseas c<strong>on</strong>srmcti<strong>on</strong> . Kumho today is thar nati<strong>on</strong>'s 11thlargest <str<strong>on</strong>g>business</str<strong>on</strong>g> c<strong>on</strong>glomerate, running 24 subsidiaries, including chemicals <str<strong>on</strong>g>and</str<strong>on</strong>g> petrochemicals, with annual revenues of 83 .5 billi<strong>on</strong> . Asiana, however, will so<strong>on</strong> become Kumho's top core <str<strong>on</strong>g>business</str<strong>on</strong>g>, Park says . His immediate goal? To see Asiana named by Air Transport Lf/orld as Airline of the Yeaz in 1998, when ,•lsiana celebrates its tenth anniversarv. 2046673378 http://legacy.library.ucsf.edu/tid/agf97d00/pdf
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