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A O V E R T I S E M 1 4 5LIN KYON G G ROU P Boasting a Unique Management Strategy unkyong got its Excellence stan in 1953, toward the end of the rulnous (SUPEX) . Korean War, as a small weaving company Under with 15 looms <strong>and</strong> 50 employees . SUPEX, a _ Today:. Sunkyong has grown into the 'super excelnation's fifth-largest <strong>business</strong> group, with lent' level 22,581 employees <strong>and</strong> annual worldwide for a given sales of $25 .4 billion last year. goal is iden- A provider of a broad range of products, tified . This from textiles <strong>and</strong> petroleum to polyester goal is relentfilm <strong>and</strong> optical <strong>and</strong> magnetic media, iessly pursued Sunkyong has developed a strong global until it is presence in the fields of energy, petrochemi- reached . caCs, international trade, celecommunica- "Since we began tions, financial services <strong>and</strong> engineering/ implementing SKMS cons¢ucdon . <strong>and</strong> SUPEX, we have seen Sunkyong Chairman Chey Jong-Hyon, improvements in sales, profirabil- 65, who studied chemical engineering at the ity <strong>and</strong> employee morale . Sunlyong's University of Wisconsin before obtaining a vision for the 21st century <strong>and</strong> beyond is, master's degree in economics from the through the continued practice of SKiofS University of Chicago, says : ".A unique <strong>and</strong> SUPEX, to outdistance our competitors management system, developed through my <strong>and</strong> become a world-class company ." own iniuauve, played a central role in He also points out that SK2>iS has conbringing about monumental <strong>business</strong> tributed to the development of a Sunkyong growth ." . corporate culture characterized as rational Sunkyong considers maximizing human <strong>and</strong> human-otiented And the fruirs of its resources, cooperation <strong>and</strong> coordination, commitment to encouraging willing <strong>and</strong> <strong>and</strong> harmonized centralization <strong>and</strong> decen- voluntary work are seen in labor relations : ¢alization to be key success factors . "These Sunlryong has not had a single serious labor concepts have been incorporated into the dispure, even in turbulent 1987 when a fabric of how we manage our <strong>business</strong>," total of 3,'49 labor management disputes Chey says . were reported across the country . Anticipating the onset of limidess wm- Chey has devoted his entire corporate petition, Chey created the Sunlryong life for rne past 30 vears to completing Management Systems (SKMS) in 19,'9 . Sunkyong's vertical integration, under the SKMS was developed by studying conven- catchwords "from somyvs (fber) to ,ogyu tional <strong>business</strong> management methods prac- (petroleum) ." ticed by successful companies, adapting He dreams of repeating the same feat in them <strong>and</strong>, most impoa<strong>and</strong>y, adding China . A year ago, he went to Beijing to Sunlqongs operating concepts . see Chinese President Jiang Zemin to "We spent ten years refining SKMS so it undertake the construction of a$1 .5 billion could be applied as a practical tool, most oil refinerv as a jol.nt venture with two particularly in human resources manage- Chinese partners in Shenzhen . ment ." says Chey "Subsequendy, we saw Chey joined SunicvongTextile in 1962 rhat SKMS was not enough in itself to after completing studies in the U .S . to secure <strong>and</strong> maintain competitive advantage help his elder brother <strong>and</strong> founder . Chev <strong>and</strong> achieve profit maximization . Jong-Kun, who desoerately needed a good "In 1989, to improve the effectiveness of manager . Mr. Chey Jong- Hyan, Chairman, Sunkyong Group "Sunkyong's vision for the 21 st SKIvfS, we launched our Quest for Super After raking the helm of the conglomercentury <strong>and</strong> beyond is to outdistance our competitors <strong>and</strong> become a worldclass company." are in 1973 upon his brother's death, Chey achieved big strides during each decade . First, he exp<strong>and</strong>ed Sunkyong Textile, which became South Koreas biggest polyester maker in the rarl,v'70s, <strong>and</strong> then acquired the stare-run Korea Oil Co. in the early'80s to establish Yukong Ltd . In the early'90s, he launched a telecommunications <strong>business</strong> by obtaining a controlling stake of the government-owned Korea Mobile Telecom . Che's goal for the 21st century is to lav the groundwork for Sunkyong to , become a worid-dass corporation in an era of globalization . Chey also heads the powerful Federation of Korean Industries (FKI), an influential i group of chaebol leaders <strong>and</strong> other leading <strong>business</strong>men . ~ 2046673371 ~~~ http://legacy.library.ucsf.edu/tid/agf97d00/pdf
Daewoo Sells Solutions 11 r(,o o& Ew0o Global Trading & Project Organization Construction•Heaoy Macninery & Equipment Consumer Electronics & Home Appliances Teleccmmunicatlons Motor Uehicles & Automotive Components Shipbuilding • HoteLs-Fin<strong>and</strong>ai Services Solutions . That's what Daewoo delivers to millions of people around the globe. Here are some examples : Daewoo automotive plants, being established in a dozen countries, to produce highquality sub-compacts <strong>and</strong> mini-cars that people can afford ; Daewoo TVs, VCRs, video cameras, audio systems, computers <strong>and</strong> microwave ovens to meet the needs of consumers in over 100 countries ; <strong>and</strong>, Daewoo digital switching <strong>and</strong> transmission equipment that's helping to modernize the telecommunications tl\Z networks of a half-dozen nations . For a ship owner C5 ~. preparing for the 1995 introduction of tougher, ~ international environmental regulations, Daewoo has 0 built two of the world's largest double-hulled W supertankers . For places in need of national _Q t": infrastuctures, Daewoo has provided diverse constructions services from roads <strong>and</strong> bridges to buildings <strong>and</strong> power plants . For American <strong>and</strong> European jet aircraft manufacturers, Daewoo produces airframe components that exceed stringent quality st<strong>and</strong>ards . And for customers around the world . Daewoo structures <strong>and</strong> arranges financing for complex multi-country trade deals . http://legacy.library.ucsf.edu/tid/agf97d00/pdf
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