How business, doctors and journalists prey on your food anxieties I
How business, doctors and journalists prey on your food anxieties I
How business, doctors and journalists prey on your food anxieties I
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A O V E R T I S E M<br />
1 4<br />
5LIN<br />
KYON G<br />
G ROU P<br />
Boasting a Unique Management Strategy<br />
unky<strong>on</strong>g got its Excellence<br />
stan in 1953, toward the end of the rulnous (SUPEX) .<br />
Korean War, as a small weaving company Under<br />
with 15 looms <str<strong>on</strong>g>and</str<strong>on</strong>g> 50 employees . SUPEX, a<br />
_ Today:. Sunky<strong>on</strong>g has grown into the 'super excelnati<strong>on</strong>'s<br />
fifth-largest <str<strong>on</strong>g>business</str<strong>on</strong>g> group, with lent' level<br />
22,581 employees <str<strong>on</strong>g>and</str<strong>on</strong>g> annual worldwide for a given<br />
sales of $25 .4 billi<strong>on</strong> last year. goal is iden-<br />
A provider of a broad range of products, tified . This<br />
from textiles <str<strong>on</strong>g>and</str<strong>on</strong>g> petroleum to polyester goal is relentfilm<br />
<str<strong>on</strong>g>and</str<strong>on</strong>g> optical <str<strong>on</strong>g>and</str<strong>on</strong>g> magnetic media, iessly pursued<br />
Sunky<strong>on</strong>g has developed a str<strong>on</strong>g global until it is<br />
presence in the fields of energy, petrochemi- reached .<br />
caCs, internati<strong>on</strong>al trade, celecommunica- "Since we began<br />
ti<strong>on</strong>s, financial services <str<strong>on</strong>g>and</str<strong>on</strong>g> engineering/ implementing SKMS<br />
c<strong>on</strong>s¢ucd<strong>on</strong> . <str<strong>on</strong>g>and</str<strong>on</strong>g> SUPEX, we have seen<br />
Sunky<strong>on</strong>g Chairman Chey J<strong>on</strong>g-Hy<strong>on</strong>, improvements in sales, profirabil-<br />
65, who studied chemical engineering at the ity <str<strong>on</strong>g>and</str<strong>on</strong>g> employee morale . Sunly<strong>on</strong>g's<br />
University of Wisc<strong>on</strong>sin before obtaining a visi<strong>on</strong> for the 21st century <str<strong>on</strong>g>and</str<strong>on</strong>g> bey<strong>on</strong>d is,<br />
master's degree in ec<strong>on</strong>omics from the through the c<strong>on</strong>tinued practice of SKiofS<br />
University of Chicago, says : ".A unique <str<strong>on</strong>g>and</str<strong>on</strong>g> SUPEX, to outdistance our competitors<br />
management system, developed through my <str<strong>on</strong>g>and</str<strong>on</strong>g> become a world-class company ."<br />
own iniuauve, played a central role in He also points out that SK2>iS has c<strong>on</strong>bringing<br />
about m<strong>on</strong>umental <str<strong>on</strong>g>business</str<strong>on</strong>g> tributed to the development of a Sunky<strong>on</strong>g<br />
growth ." . corporate culture characterized as rati<strong>on</strong>al<br />
Sunky<strong>on</strong>g c<strong>on</strong>siders maximizing human <str<strong>on</strong>g>and</str<strong>on</strong>g> human-otiented And the fruirs of its<br />
resources, cooperati<strong>on</strong> <str<strong>on</strong>g>and</str<strong>on</strong>g> coordinati<strong>on</strong>, commitment to encouraging willing <str<strong>on</strong>g>and</str<strong>on</strong>g><br />
<str<strong>on</strong>g>and</str<strong>on</strong>g> harm<strong>on</strong>ized centralizati<strong>on</strong> <str<strong>on</strong>g>and</str<strong>on</strong>g> decen- voluntary work are seen in labor relati<strong>on</strong>s :<br />
¢alizati<strong>on</strong> to be key success factors . "These Sunlry<strong>on</strong>g has not had a single serious labor<br />
c<strong>on</strong>cepts have been incorporated into the dispure, even in turbulent 1987 when a<br />
fabric of how we manage our <str<strong>on</strong>g>business</str<strong>on</strong>g>," total of 3,'49 labor management disputes<br />
Chey says . were reported across the country .<br />
Anticipating the <strong>on</strong>set of limidess wm- Chey has devoted his entire corporate<br />
petiti<strong>on</strong>, Chey created the Sunlry<strong>on</strong>g life for rne past 30 vears to completing<br />
Management Systems (SKMS) in 19,'9 . Sunky<strong>on</strong>g's vertical integrati<strong>on</strong>, under the<br />
SKMS was developed by studying c<strong>on</strong>ven- catchwords "from somyvs (fber) to ,ogyu<br />
ti<strong>on</strong>al <str<strong>on</strong>g>business</str<strong>on</strong>g> management methods prac- (petroleum) ."<br />
ticed by successful companies, adapting He dreams of repeating the same feat in<br />
them <str<strong>on</strong>g>and</str<strong>on</strong>g>, most impoa<str<strong>on</strong>g>and</str<strong>on</strong>g>y, adding China . A year ago, he went to Beijing to<br />
Sunlq<strong>on</strong>gs operating c<strong>on</strong>cepts . see Chinese President Jiang Zemin to<br />
"We spent ten years refining SKMS so it undertake the c<strong>on</strong>structi<strong>on</strong> of a$1 .5 billi<strong>on</strong><br />
could be applied as a practical tool, most oil refinerv as a jol.nt venture with two<br />
particularly in human resources manage- Chinese partners in Shenzhen .<br />
ment ." says Chey "Subsequendy, we saw Chey joined Sunicv<strong>on</strong>gTextile in 1962<br />
rhat SKMS was not enough in itself to after completing studies in the U .S . to<br />
secure <str<strong>on</strong>g>and</str<strong>on</strong>g> maintain competitive advantage help his elder brother <str<strong>on</strong>g>and</str<strong>on</strong>g> founder . Chev<br />
<str<strong>on</strong>g>and</str<strong>on</strong>g> achieve profit maximizati<strong>on</strong> . J<strong>on</strong>g-Kun, who desoerately needed a good<br />
"In 1989, to improve the effectiveness of manager .<br />
Mr. Chey J<strong>on</strong>g-<br />
Hyan,<br />
Chairman,<br />
Sunky<strong>on</strong>g<br />
Group<br />
"Sunky<strong>on</strong>g's<br />
visi<strong>on</strong> for the 21 st<br />
SKIvfS, we launched our Quest for Super After raking the helm of the c<strong>on</strong>glomercentury<br />
<str<strong>on</strong>g>and</str<strong>on</strong>g> bey<strong>on</strong>d<br />
is to outdistance our<br />
competitors <str<strong>on</strong>g>and</str<strong>on</strong>g><br />
become a worldclass<br />
company."<br />
are in 1973 up<strong>on</strong> his brother's death, Chey<br />
achieved big strides during each decade .<br />
First, he exp<str<strong>on</strong>g>and</str<strong>on</strong>g>ed Sunky<strong>on</strong>g Textile,<br />
which became South Koreas biggest polyester<br />
maker in the rarl,v'70s, <str<strong>on</strong>g>and</str<strong>on</strong>g> then<br />
acquired the stare-run Korea Oil Co. in the<br />
early'80s to establish Yuk<strong>on</strong>g Ltd .<br />
In the early'90s, he launched a telecommunicati<strong>on</strong>s<br />
<str<strong>on</strong>g>business</str<strong>on</strong>g> by obtaining a c<strong>on</strong>trolling<br />
stake of the government-owned<br />
Korea Mobile Telecom .<br />
Che's goal for the 21st century is to<br />
lav the groundwork for Sunky<strong>on</strong>g to ,<br />
become a worid-dass corporati<strong>on</strong> in an era<br />
of globalizati<strong>on</strong> .<br />
Chey also heads the powerful Federati<strong>on</strong><br />
of Korean Industries (FKI), an influential i<br />
group of chaebol leaders <str<strong>on</strong>g>and</str<strong>on</strong>g> other leading <str<strong>on</strong>g>business</str<strong>on</strong>g>men<br />
.<br />
~ 2046673371<br />
~~~<br />
http://legacy.library.ucsf.edu/tid/agf97d00/pdf