How business, doctors and journalists prey on your food anxieties I

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unkyong, we are not awaiting the 21st century, we intend to shape it :' Jong-17),on Chep Cha/rnueu rjtbe Sunkpong ( :roup When the Sunkyong Group was founded in 1953, we were a small company produc'-ng voven textiles . Today, Sunkyong is one of the five largest conglomerates in Korea, with offices in all of . the world's major <strong>business</strong> centers The Sunkyong Group of annual revenues working with As the first Korean company to produce synthetic fibers, Sunkyong has grown into a verrically inregrated Korea, udth annual recserzues of more than $22 billion <strong>and</strong> over 22,000 emplo}wes on fi've continents, is a worlduide hundreds of American companies, <strong>and</strong> we have strategic alliances with such giants as Polaroid <strong>and</strong> manufacturer of a broad spec- trum of products ranging from petroleum to textiles . At present, Sunkyong is a major producer of petroleum-based products, a global trading compa- leader in the fields of energ1', international trade . petrocbemical products, telecornrnunicatioris, <strong>and</strong> engineering & construction . the Fleming Companies . These alliances reflect the focused application of time, energy, <strong>and</strong> resources required for a shared underst<strong>and</strong>ing of objectives - a shared vision of economic ny, <strong>and</strong> a leading manufacturer of polyester films globalization . A vision we at Sunk9ong are dedicated <strong>and</strong> magnetic <strong>and</strong> optical media . We also have a to making a reality . For more information, contact John Rich, Sunkyong U .S .A ., Inc ., 110 East 55th Street, New York, N .Y, 10022, Fax : (212) 906-8137 major major presence in telecommunications, distribution, financial services, <strong>and</strong> eng'meering & construction . The result in the United States - Sunkvong generates over 51 .5 billion in ~ O tA ~ ~ W FOR SUCCESS WORLDWIDE, SAY SUNKYONl5 w SunkvongLi:ui :ed - YukongLimiree -SunkyongIndustries - SKC . Suckvoeg°ngineer'Ip<strong>and</strong>Cansrrucrion http://legacy.library.ucsf.edu/tid/agf97d00/pdf
A D v- R T I S E M E N . 8 THE I,G GROLIP Steadily Growing as a World-Class Business Group he 48-vear-old Luckp-Goldstar (LG) Group is steadily growing as a worldclass <strong>business</strong> group . The company changed its name ro LG in January bccause the world is changing <strong>and</strong> <strong>business</strong> must change with it, according to its new chairman, Koo Bon-Moo . LG is South Korea's third-largest <strong>business</strong> group in terms of sales after Hyvndai <strong>and</strong> Samsung, having achieved annual revenues of $38 .27 billion <strong>and</strong> pre-tax earnings of .ì 1 .3 billion last year. LG was established in 1947 by Koo's gr<strong>and</strong>father Koo In-Hwoi with a factor,v manufacturing facial cream, soap <strong>and</strong>, larer, toothpaste It has grown to become a global <strong>business</strong> group with 39 subsidiaries, 39 joint venture subsidiaries <strong>and</strong> more than 130 branch offices scatrered around the world, with a total oF 100,000 employees . "Now LG is refocusing its efforts on internationalization <strong>and</strong> globalization as it continues to evolve into a world-class <strong>business</strong> group in the 21st century," says the new chairman, who succeeded his father Koo Cha-Kyung in February . LG is a leader in the countay's chemical industry, producing everything from basic chemicals to processed products, <strong>and</strong> lately is concentrating on the advanced heids of high polymer chemicals, specialry chemicals <strong>and</strong> genetic engineering, exp<strong>and</strong>ing production capaciry for advanced new materials such as engineering plastics <strong>and</strong> silicone wafers . Its subsidiary LG Chemical Ltd. chalked up total sales of $3 .45 billion last year . Another subsidiary, LG Petrochemical Co . Ltd ., built a naphtha cracking plant in 1991 that produces 400,000 tons annually of this high-qualiry petrochemical, while the start of operations at HDPE <strong>and</strong> BTX plants in 1992 provides a stable supply of such basic peaochemicais as ethylene, propylene, butadiene, ultra-pure polyethyiene <strong>and</strong> BTX . LG also runs an oil refinery that has a daily crude oil refining capacity of 380,000 barrels, an annual polypropylene oroduction capacity of 165,000 tons <strong>and</strong> an annual aromaric aroduction capacity of 600,000 tons . linder the motto "qualiry oil, clear air,° Honam Oil Refinery Co . Ltd . is exo<strong>and</strong>ing desulfurization facilities <strong>and</strong> adding heavy oil cracking facilities to reduce enviro.nmental pollution . As South Korea's first electric <strong>and</strong> electronics manufacturer <strong>and</strong> the domestic leader in these industries, LG Electronics Inc . is stepping up its globalization efforrs to manu- Fccure its oroducts <strong>and</strong> sell in markets around the world . Its Goldstar br<strong>and</strong> is produced in 23 countries <strong>and</strong> is recognized in 171 countries . LG btrilt a plant in the American town of Hunrsville, Ala ., in 1991 which produces 20 million videotapes a year. In 1986, it set up a plant in Worms, Germany, producing 150,000 color TV sets <strong>and</strong> 500,000 VCRs a year. Its plant in Mexico, built in 1988, is turning our nvo million color TV sets annually. LG is running a plant in Indonesia in a joint venture with a local firm, producing 180,000 color TV sea <strong>and</strong> 70,000 refrigerators a year. Similar joino-venture plants were set up in Manila, Bangkok, Cairo <strong>and</strong> Shanghai . LG is now pushing fnr a large-scale "China projea," which aims to manufacture electric <strong>and</strong> electronic products such as home appliances <strong>and</strong> semiconductors, <strong>and</strong> petrochemical products, dtereby generating an annual $6 biilion in revenue by the year 2000 . LG's telecommunications arm, LG Information & Communications Ltd., has gained fame for manufacnuing "Mugunghwa," Koreas first integrated communications <strong>and</strong> broadc ;csting satellite, named for Koreas national flower, the Rose of Sharon . It has successfully developed a CD .I'L4 mobile cellular phone switching system, <strong>and</strong> ia own br<strong>and</strong>, STARE.`{-TXi, was selected "LG is refocusing its efforts on internationailZatlo[l <strong>and</strong> Qlobal- IZBfIOn as it evolves into a wor:d-class <strong>business</strong> group ." as the best st<strong>and</strong>ardized switching system in Korea. LG has exported a variety of switching systems <strong>and</strong> other communications equipment to more than 50 countries since it first exporred electronic switching systems to Vietnam six years ago . As Korea's first semiconductor maker, LG Semicon Co . Ltd . has enjoyed remarkable growth by developing a 64M DRAM in 1992, <strong>and</strong> is now pushing the boundaries of technoloy with highly integrated, multifunctional, high-speed semiconductors such as Giga DRAM <strong>and</strong> 256M DRA .'vI, while its software arm is striving to provide the world's finest software to its customers . The Korean government selected its Hana Wordprocessor <strong>and</strong> Han Spreadsheet as st<strong>and</strong>ard software for its administrative computer network . LG is also the largest domestic manufacturer of electronic components such as television nrners, magnetic heads, modulators, variable resistors <strong>and</strong> switches, while leading in the manufacture of precision eiectronic instruments for the Korean defense industr,v. It developed Korea's first low-altitude radar system in 1991 <strong>and</strong> won recognition for its advanced technoiogy with the development of frequencyalternating radio transceivers <strong>and</strong> artillery ' fire-control systems . http://legacy.library.ucsf.edu/tid/agf97d00/pdf
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