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6. Supply Chain Planning and<br />

Management<br />

6.1 Drivers <strong>of</strong> Supply Chain Efficiency<br />

Coordination between the producer, processor and purchaser is generally driven by a need to increase<br />

efficiency and pr<strong>of</strong>itability which may be a result <strong>of</strong> increased competitiveness or changing<br />

production and market conditions. Increased coordination requires detailed planning and management<br />

<strong>of</strong> the supply chain, for which a range <strong>of</strong> tools and procedures have been developed in the sugar<br />

industry and are described in this chapter, with discussion on potential use in the mallee biomass<br />

supply chain. Coordination is also reliant on effective cooperation between the participants in the<br />

supply chain.<br />

The term supply chain and value chain is <strong>of</strong>ten used interchangeably but have different meanings as<br />

defined by SRDC (2006b).<br />

Supply chain: Refers to the physical flow <strong>of</strong> materials between the various sectors <strong>of</strong> the<br />

industry — growing, harvesting, transport, milling, transport & storage, marketing, distribution.<br />

In a supply chain, the output from each sector becomes an input for the next sector in the chain.<br />

Value chain: Refers to the flow <strong>of</strong> revenue and the amount <strong>of</strong> value added at each step along<br />

that chain. Thus, value chain management seeks to use planning and cooperation to maximise<br />

the total revenue (and customer satisfaction) produced at the end <strong>of</strong> the chain, and to distribute<br />

that revenue fairly between those who have contributed to its generation. The value chain<br />

characteristics typically shape the technical requirements <strong>of</strong> the supply chain.<br />

Sugarcane when harvested is a perishable product, and like biomass has no value at the farm gate.<br />

Value is added through transport to the processing facility and its subsequent processing into sugar,<br />

electricity through cogeneration, by-products and through storage, marketing and distribution to the<br />

customer. The sugar industry thus operates as a value chain where value is added along the chain<br />

(SRDC, 2006b). Supply <strong>of</strong> biomass for bioenergy has a similar value chain.<br />

The sugar industry has been deregulating over last 100 years which has driven change and need for<br />

efficient supply processes, as has a volatile sugar price, fluctuating exchange rates and low yields<br />

resulting from periods <strong>of</strong> drought or pest and disease. The mallee industry initially arose due to the<br />

need in Western Australia to increase the use <strong>of</strong> stored soil moisture from deep in the soil pr<strong>of</strong>ile and<br />

reduce the potential spread <strong>of</strong> dryland salinity and other environmental benefits. This created the<br />

situation where there is a resource seeking a market, which has coincided with an emerging need for<br />

renewable energy sector seeking a low-cost resource.<br />

The prospective market for whole tree biomass as a renewable energy and electricity resource has<br />

initiated demand for a viable supply chain. Key drivers for this include:<br />

• A highly dispersed production area spread over large distances in low productivity landscape.<br />

• An immature industry with a poorly established market and a declining rate <strong>of</strong> mallee planting<br />

owing to lack <strong>of</strong> a price signal.<br />

• Limited planning to date on sustainable supply or value chains and no organisation with overarching<br />

responsibility, leading to horizontal stratification <strong>of</strong> planning and decision making in an<br />

industry that must be vertically integrated if it is to achieve the required high levels <strong>of</strong><br />

efficiency.<br />

140

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