Stony Brook University - SUNY Digital Repository
Stony Brook University - SUNY Digital Repository
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ecause of its “epistemological superiority” by 19 th<br />
century<br />
rhetoricians, Crowley writes:<br />
The modern faith in scientific knowledge as the<br />
resource that would ultimately improve the quality of<br />
human life, along with the modern reduction of<br />
language to a medium of representation, had<br />
disastrous effects for a number of classical<br />
disciplines. Among these, rhetoric was a primary<br />
casualty. […] [M]odern epistemology, with its<br />
insistence on the superiority of reason, its interest<br />
in systems, and its assumption that language is a<br />
docile, reflective medium, was inimical to rhetoric.<br />
(9-10).<br />
Further explaining those “disastrous effects” in much more<br />
detail towards the end of her book during an examination of the<br />
influence of 19 th<br />
Scottish rhetorician Alexander Bain, she spares<br />
little criticism:<br />
Current-traditional rhetoric […] associated<br />
discourse production with only one faculty - reason.<br />
[…] [Bain’s] privileging of the understanding<br />
ghettoized those genres of discourse - oratory and<br />
poetry – which were assumed to appeal to the less<br />
uniform and less predictable faculties. […] The<br />
faith of current-traditional rhetoric was that the<br />
dissemination of knowledge, if suitably packaged,<br />
would eliminate disagreements among informed persons.<br />
And for Bain, at least, a welcome consequence of the<br />
realization of this ideal would be the death of<br />
rhetoric. […]<br />
Its emphasis on reason also explains why<br />
writers in the textbook tradition were so firmly<br />
opposed to students exercising their imagination.<br />
[…] Since a writer's use of artistic method depended<br />
on the specific rhetorical situations in which she<br />
found herself, its movements were not generalizable<br />
or predictable. The very reason for the textbooks'<br />
subscription to reason as the dominant faculty was<br />
its postulated uniform operation in every person; the<br />
guarantee for this uniformity was the production of<br />
uniformly similar discourses. Deviation from the<br />
norm was simply not thinkable, not only because such<br />
discourse was imaginative, or impassioned, or will<br />
not, but because it was irrational. (157)<br />
61