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Stony Brook University - SUNY Digital Repository

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ecause of its “epistemological superiority” by 19 th<br />

century<br />

rhetoricians, Crowley writes:<br />

The modern faith in scientific knowledge as the<br />

resource that would ultimately improve the quality of<br />

human life, along with the modern reduction of<br />

language to a medium of representation, had<br />

disastrous effects for a number of classical<br />

disciplines. Among these, rhetoric was a primary<br />

casualty. […] [M]odern epistemology, with its<br />

insistence on the superiority of reason, its interest<br />

in systems, and its assumption that language is a<br />

docile, reflective medium, was inimical to rhetoric.<br />

(9-10).<br />

Further explaining those “disastrous effects” in much more<br />

detail towards the end of her book during an examination of the<br />

influence of 19 th<br />

Scottish rhetorician Alexander Bain, she spares<br />

little criticism:<br />

Current-traditional rhetoric […] associated<br />

discourse production with only one faculty - reason.<br />

[…] [Bain’s] privileging of the understanding<br />

ghettoized those genres of discourse - oratory and<br />

poetry – which were assumed to appeal to the less<br />

uniform and less predictable faculties. […] The<br />

faith of current-traditional rhetoric was that the<br />

dissemination of knowledge, if suitably packaged,<br />

would eliminate disagreements among informed persons.<br />

And for Bain, at least, a welcome consequence of the<br />

realization of this ideal would be the death of<br />

rhetoric. […]<br />

Its emphasis on reason also explains why<br />

writers in the textbook tradition were so firmly<br />

opposed to students exercising their imagination.<br />

[…] Since a writer's use of artistic method depended<br />

on the specific rhetorical situations in which she<br />

found herself, its movements were not generalizable<br />

or predictable. The very reason for the textbooks'<br />

subscription to reason as the dominant faculty was<br />

its postulated uniform operation in every person; the<br />

guarantee for this uniformity was the production of<br />

uniformly similar discourses. Deviation from the<br />

norm was simply not thinkable, not only because such<br />

discourse was imaginative, or impassioned, or will<br />

not, but because it was irrational. (157)<br />

61

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