- Page 1 and 2: MARISTELA PUGSLEY FIGURATIVE LANGUA
- Page 3 and 4: AGRADECIMENTOS Ao Senhor Deus, pela
- Page 5 and 6: 3.3 THE TROPES IN THE ADVERTISING L
- Page 7: ABSTRACT Our purpose in this work i
- Page 11 and 12: 1 INTRODUCTION Advertising is one o
- Page 13 and 14: 3 The present research seems valid
- Page 15 and 16: 5 b) to develçp a classification m
- Page 17 and 18: 2 THE LANGUAGE OF ADVERTISING Our a
- Page 19 and 20: "advertising not only influences hu
- Page 21 and 22: 11 2.2.2 Media What are the best me
- Page 23 and 24: 13 2.2.3 Participants When a manufa
- Page 25 and 26: 15 depending on the quality of the
- Page 27 and 28: 17 In this dissertation we do not a
- Page 29 and 30: 19 Another characteristic of the di
- Page 31 and 32: 2 1 mind, stressing the psychologic
- Page 33 and 34: 2 3 these articles better than the
- Page 35 and 36: 2 5 1) "All of GM, going all out fo
- Page 37 and 38: 2 7 O'DÜNNELL & TODD (1980) also r
- Page 39 and 40: 2 9 lexical items suffice almost by
- Page 41 and 42: 3 1 During our research we collecte
- Page 43 and 44: 3 3 1) sentences which we accept wi
- Page 45 and 46: 1 3 5 Blending : 1) "There's no Car
- Page 47 and 48: 3 7 headline and the main illustrat
- Page 49 and 50: 1 39 19 QUIRK, E. & GREENBAUM, S. A
- Page 51 and 52: 3 FIGURATIVE LANGUAGE IN ADVERTISIN
- Page 53 and 54: 4 3 or any identification of one th
- Page 55 and 56: 4 5 institutional delicacy. In the
- Page 57 and 58: 4 7 simple classification. X METAPH
- Page 59 and 60:
4 9 "metaphor is a special kind of
- Page 61 and 62:
5 1 Of all the definitions for meta
- Page 63 and 64:
5 3 3.3 THE TROPES IN THE ADVERTISI
- Page 65 and 66:
5 5 allergy the most desired remedy
- Page 67 and 68:
5 7 inanimate things or abstract id
- Page 69 and 70:
59 NOTES 1LIBERMAN , M. M. & FOSTER
- Page 71 and 72:
4 METHODOLOGY This chapter describe
- Page 73 and 74:
6 3 limited to the tropes. The coll
- Page 75 and 76:
6 5 tropes is to identify the parts
- Page 77 and 78:
1 PROCESS OF 1 1 TROPES 1 DHFI rs I
- Page 79 and 80:
6 9 In the transcribed copy the uni
- Page 81 and 82:
7 1 There is deviation in these uni
- Page 83 and 84:
7 3 SAMPLE 2 - Newsweek Internation
- Page 85 and 86:
7 5 "luxury, style and excellence"
- Page 87 and 88:
7 7 ANALYSIS Land frequent fliers w
- Page 89 and 90:
7 9 SAMPLE 4 - Norelco (RD January
- Page 91 and 92:
8 1 SAMPLE 5 - GTE (SM March 1989,
- Page 93 and 94:
8 3 SAMPLE 6 - Sungate (RD August 1
- Page 95 and 96:
8 5 SAMPLE 7 - Gourmet Chandelier C
- Page 97 and 98:
8 7 d) Type 1. thing and attribute
- Page 99 and 100:
8 9 ANALYSIS Plymouth Sundance - Th
- Page 101 and 102:
9 1 SAMPLE 9 - Close-Up (RD October
- Page 103 and 104:
9 3 The main illustration, which oc
- Page 105 and 106:
9 5 creates pleasant expectations a
- Page 107 and 108:
! i 9 7 ANALYSIS Your doctor's advi
- Page 109 and 110:
9 9 SAMPLE 12 - Iberia (TM January
- Page 111 and 112:
1 0 1 Through the association betwe
- Page 113 and 114:
1 0 3 forming the phrase the wings
- Page 115 and 116:
1 0 5 SAMPLE 14 - Lane (RD April 19
- Page 117 and 118:
1 0 7 SAMPLE 15 - Chevy Sportside (
- Page 119 and 120:
109 associates to heart is the colo
- Page 121 and 122:
111 b) Process of association Throu
- Page 123 and 124:
1.13 metaphor because there is a se
- Page 125 and 126:
1 1 5 Samples 6-12 contain examples
- Page 127 and 128:
1 1 7 the only types are thing/attr
- Page 129 and 130:
1 1 9 b) These; tropes represent de
- Page 131 and 132:
1 2 1 .newspapers, and advertisemen
- Page 133 and 134:
APPENDIX PHOTOCOPIES OF THE SELECTE
- Page 135 and 136:
125 SAMPLE 2 - Newsweek Internation
- Page 137 and 138:
SAMPLE 4 - Norelco 127
- Page 139 and 140:
SAMPLE 6 - Sungate - i^ttiiW' lilt
- Page 141 and 142:
SAMPLE 8 - Plymouth Sundance
- Page 143 and 144:
133 SAMPLE 10 - Uncle Ben's Company
- Page 145 and 146:
AJAUNCS O* SPAIN WARM TO THE EXPERI
- Page 147 and 148:
SAMPLE 14 - Lane 137
- Page 149 and 150:
SAMPLE 16 - Log Cabin Syrup 139
- Page 151 and 152:
141 14 ECO, U. Como se faz uma tese
- Page 153:
143 49 SWAN. M. Authentic texts in