Chapter 2: Plant response to elevated CO2 - DRUM - University of ...

“But you said that customers always come first...”
“Don’t ask me too many questions…there is a lot of ground to cover.”
Ours wasn’t a very big store before. We were the only one in JP Nagar ‐
sandwiched between MG Road and Pritam Gully and so small that we didnʹt
even have our own bathroom and had to go next door to use Milap Saree
Center’s. The store was just a small room but still we used to hold 3000 titles
even then. The bookracks were placed so close, only one person could walk
through the aisles. And the books, they never got dust on them, so often were
they browsed through. Back then, we never advertised as much as we do now:
sponsoring college festivals and distributing pamphlets, and having reading
clubs and what not, with all this franchisee money that we get, but we had our
regulars who knew us, who would come even on a bad monsoon day, to read, to
browse, to talk about the Indo‐Pak cricket match and their bosses and sometimes
leave without buying anything at all.
Here too we have regulars, not to say we don’t, but they are more —
should I say — more classy like, the coloured hair and leather shoes type.
Vishwa regulars don’t come here, even though we told them we would still give
the same discount to them you know — 20% off any new title but very few of
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