Clarinda Herald-Journal and Weekly Times - TownNews.com

Not advertising is like being alone in a dark room with the door closed.
You know you are there, but no one else does.
Steve Strauss, The Strauss Group, Inc.
Retail Advertising Rates
Effective January 1, 2012

Retail advertising rate schedule
Publishing Days:
Valley News: Published Wednesday and Saturday
The Clarinda Herald-Journal: Published Thursday
The Weekly Times: Published Monday
Carrier delivered or mailed to nearly 25,000 homes and
businesses in southwest Iowa and northwest Missouri.
The Essex Independent: published every Thursday
1. ADVERTISING RATES
a. Local Open Rate
retailer’s name. Additional information required will be the insertion order
ID, the number of boxes/pallets (ie: 1 of 6), the run date and the name of
newspaper(s)to be inserted.
Any changes to the insertion order must be sent to the newspaper no
later than 72 hours before the insert date. After that time the newspaper
will not accept any responsibility for any errors that may occur.
Preprints for the Shenandoah Valley News and Clarinda Herald-Journal
are accepted from 8 a.m. to 4 p.m. Monday through Friday at: SNI Print
Facility, 604 Fort Crook Rd. North, Bellevue, NE 68005. Phone: 402-505-
3631.
Preprints for the Weekly Times from 8 a.m. to 5 p.m., Monday through
Friday at: Omaha World-Herald, Material Handling Center, 1250 Capitol
Ave., Omaha, NE 68102. Phone: 402.444.1103.
Valley News . . . . . . . . . . . . . . . . . . . .$8.95 per column inch
Clarinda Herald-Journal . . . . . . . . . .$8.95 per column inch
Weekly Times Open Rate . . . . . . . .$17.45 per column inch
Essex Independent Open Rate . . . .$5.75 per column inch
Combination Rate for The Weekly Times plus either the Valley News,
or Clarinda Herald-Journal . . . . . . .$17.95 per column inch
Combination Rate for the Valley News, Clarinda Herald-Journal,The
Weekly Times . . . . . . . . . . . . . . . . . .$19.95 per column inch
b. National Advertising Rates
Valley News . . . . . . . . . . . . . . . . . . . .$15.70 per column inch
Clarinda Herald-Journal . . . . . . . . . .$15.70 per column inch
The Essex Independent . . . . . . . . . .$15.70 per column inch
The Weekly Times . . . . . . . . . . . . . . .$22.15 per column inch
Combination* . . . . . . . . . . . . . . . . . . .$32.75 per column inch
* Same ad placed in subsequent editions of the Valley News Today,
Weekly Times, Essex Independent, or The Clarinda Herald-Journal.
c. Audience Builders - 2 x 2 program
The Audience Builder program is designed for small businesses or new
businesses. It is designed to be a traffic building program and is based
on consecutive insertions in the newspaper. Please contact an advertising
representative for more details.
d. Preprint Rates
Single sheet ................................................................$70.00
4 tab pages (2 standard pages) ..................................$71.00
8 tab pages (4 standard pages) ..................................$73.00
12 tab pages (6 standard pages) ..............................$75.70
16 tab pages (8 standard pages) ................................$78.50
Contact the newspaper for information on sizes larger than 16 tab
pages.
Preprints must be received in our warehouse at least 14 working days
prior to insertion date. 2% overage needed for all inserts. All shipments
must be marked with name of printer’s name and address as well as the
d. Classified Rates
Available upon request.
e. Non-profit Rates
Non-profit/church advertisements are subject to a 50% discount (must
have federal non-profit number to qualify for this discount off open rate).
2. SPECIAL SECTIONS
Special Sections will be published monthly. For a list of upcoming special
sections please contact your advertising representative. Limited
color spots available. Rates are determined for each individual section.
3. INTERNET
All of our papers have robust websites. We can increase your advertising
viewership by automatically uploading your ad to the internet. There
are many opportunities to be part of the website by purchasing premium
spots on our regular website and our special SWIowaSports.com. For
more information, please ask your advertising representative.
4. COLOR RATES
Process color advertisements are accepted, subject to availability and
mechanical limitations. A request for color does not guarantee its placement
in color, but every effort will be made to accommodate all color
requests. Full page color $65. For smaller sizes, color may be priced per
inch.
Valley News/Clarinda Herald-Journal ....$2 per column inch*
Weekly Times color ................................$3 per column inch*
Combination color rate: ..........................$4 per column inch*
*minimum charge of $25.
5. DEADLINES
Valley News deadline is 5 p.m. two days prior
Clarinda Herald-Journal deadline is noon Friday
Weekly Times deadline is noon Wednesday
Essex Independent is 5 p.m. Monday Ads that are accepted after deadline
will not be given a proof and the publisher accepts no responsibility
for any errors that may occur.
Classified deadlines for the Wednesday Shenandoah Valley News are at
noon on Tuesday and for the Saturday edition are Thursday at noon. The
deadline for the Weekly Times is Thursday at 3 p.m. For the Herald-
Journal, the deadline is 5 p.m. Friday.
www.valleynewstoday.com • www.clarindaherald.com

6.TERMS OF PAYMENT
a. Local rates are non-commissionable.
b. Payment must be made in advance until credit has been established.
Political, going out of business and transient advertising is payable in
advance.
c. All advertising charges are due on the 15th of the month following the
month of insertion.
7. ADVERTISING RATE POLICIES
a. At certain times, advertising rates must be adjusted. The publisher
reserves the right to make adjustments as necessary.
b. Every effort will be made to try to eliminate any errors in composing
the advertising copy. Every display advertisement is proofread. Should
an error occur in your advertisement, please contact us immediately. We
will gladly supply you with a letter you can show your patrons that an
error occurred. Also, if you are due a credit for the error, we will issue it
for the amount of space that was in error in your advertisement. Claims
for errors in advertisements should be received by the newspaper within
48 hours of the initial publication date.
c.We will make every effort to comply with your requests for a certain
position in the newspapers. Unfortunately, we are not always able to do
so. Should you want your ad on a specific page, we will guarantee you
this position for an additional 25% of the ad cost, subject to availability.
d. Should any tax be imposed on newspaper advertising, it will be added
to all rates and paid for by the advertiser.
e. Advertising space cannot be purchased from other newspapers or
outside groups for the purpose of resale.
This practice, known as brokered advertising, involves an outside agent
selling advertising space to multiple advertisers as ROP or pre-print
advertising. Since the newspapers deal directly and individually with our
local advertisers through our sales staff, brokered advertising is prohibited
except in joint promotions in which the newspapers are participants.
f. The publisher reserves the right to refuse any advertising.
8. MECHANICAL MEASUREMENTS
a. Standard Page - Valley News and Herald-Journal
Standard page is 10.125 inches wide by 21 inches deep (6 columns by
21 inches) or 126 column inches per page. Double truck is 24 inches
wide by 21 inches deep.
Standard Page - Weekly Times
The standard page for the Weekly Times measures 11.832 inches wide
by 21 inches deep but is seven columns wide. For specific column widths
in any of our papers, ask your ad representative.
b. Tabloid Page
Our tabloid pages for special sections are 9.75 inches wide by 11.75
inches deep.
Large Space Rates
Full Half Quarter
page page page
Valley News or
Herald-Journal . . . . . . . . . .$450 . . . . . . . . . .$275 . . . . . . . . . . .$200
Weekly Times . . . . . . . . . . .$675 . . . . . . . . . .$375 . . . . . . . . . . .$300
Combo - Weekly
Times + one . . . . . . . . . . . .$775 . . . . . . . . . .$400 . . . . . . . . . . .$325
Combo - Weekly
Times + two . . . . . . . . . . . .$875 . . . . . . . . . .$450 . . . . . . . . . . .$350
For pick up in second week, with no changes, a 20 percent discount
applies to the second run. No other discounts may be applied to large
space rates.
Special Position
Guaranteed position -
add 25 % to cost for guaranteed placement.
Frequency Rate Discounts
7 week contract . . . . . . . . . . . . . . . . . . . . . . .20 % discount
13 week contract . . . . . . . . . . . . . . . . . . . . . .25 % discount
26 week contract . . . . . . . . . . . . . . . . . . . . . .30 % discount
52 week contract . . . . . . . . . . . . . . . . . . . . . .40 % discount
Discounts may be applied to any rate,
except large space rates.
Email ads, requests, or art to:
ads@valleynewstoday.com
ads@clarindaherald.com
Proudly affiliated with:
Denison Bulletin & Review
Logan Herald-Observer
The Woodbine Twiner
Iowa Farm & Ranch
The (Council Bluffs) Daily Nonpareil
The Valley News, Weekly Times and Essex Independent
617 W. Sheridan Ave., Shenandoah, IA • 712-246-3097
www.valleynewstoday.com
Clarinda Herald-Journal and Weekly Times
114 W. Main, Suite B, Clarinda • 712-542-2181
www.clarindaherald.com

Weekly Times Coverage Area
•Grant
NORTHERN ZONE
MILLS MONTGOMERY ADAMS
•Red Oak
•Emerson
•Stanton
⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
•Villisca
•Nodaway
⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
••••••••••••••••••••••••• ⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
•••••••••••••••••••••••••
•Tabor
WESTERN ZONE
⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
EASTERN ZONE
•••••••••••••••••••••••••
•Randolph •Imogene ⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
••••••••••••••••••••••••• ⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
•••••••••••••••••••••••••
•Thurman
•Essex
⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
•••••••••••••••••••••••••
⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
••••••••••••••••••••••••••••••••• ⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
•Percival •••••••••••••••••••••••••••••••••
FREMONT PAGE
•••••••••••••••••••••••••••••••••
⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
•Gravity TAYLOR
•Shenandoah ⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
•Clarinda
•••••••••••••••••••••••••••••••
•Sidney
⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
•••••••••••••••••••••
•Farragut
⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
•••••••••••••••••••• ⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
•Yorktown
•••••••••••••••••••
•New Market •Bedford
⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
••••••••••••••••••
•Riverton
•••••••••••••••••• ⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
•Coin
•Shambaugh
⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
•Northboro
⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
•Hamburg
•College Springs
⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧⌧
•Blanchard
•Braddyville
SOUTHERN ZONE
•Westboro
•Elmo
•Tarkio
•Rockport
•Clearmont
ATCHINSON,
MO NODAWAY, MO
•Fairfax
•Burlington Jct.
Northern Zone
Subzone A
Red Oak . . . . .51566 . . .3,619
. . . . . . . . . . . .subtotal .3,619
Southern Zone
Subzone A
Fairfax, MO . . .64446 . . . .556
Rockport, MO .64482 . . .1,087
Tarkio, MO . . .64491 . . .1,047
. . . . . . . . . . . .subtotal .2690
Eastern Zone
Subzone A
Clarinda . . . . . .51632 . . .3,073
. . . . . . . . . . . .subtotal .3,073
Western Zone
Subzone A
Shenandoah . .51601 . . .3,193
. . . . . . . . . . . .subtotal .3,193
Subzone B
Emerson . . . . .51533 . . . .393
Stanton . . . . . .51573 . . . .467
Grant . . . . . . . .50847 . . . . .47
. . . . . . . . . . . .subtotal . .907
Subzone B
Burlington, MO 64428 . . . .437
Clearmont, MO 64431 . . . .192
Elmo, MO . . . .64445 . . . .135
Blanchard, IA .51630 . . . . .89
Braddyville, IA .51631 . . . .174
College Springs51637 . . . . .96
Northboro, IA .51647 . . . . .81
Westboro, MO .64498 . . . .172
. . . . . . . . . . . .subtotal .1,376
Subzone B
Gravity . . . . . . .50858 . . . .167
Nodaway . . . . .50857 . . . .151
Villisca . . . . . . .50864 . . . .954
Coin . . . . . . . . .51636 . . . .197
New Market . . .51646 . . . .358
Shambaugh . . .51651 . . . . .71
Yorktown . . . . .51656 . . . . .33
. . . . . . . . . . . .subtotal .1,931
Subzone B
Farragut . . . . .51639 . . . .322
Imogene . . . . .51645 . . . . .119
Percival . . . . . .51648 . . . . . .0
Randolph . . . . .51649 . . . .166
Riverton . . . . . .51650 . . . .172
Tabor . . . . . . . .51653 . . . .604
Thurman . . . . .51654 . . . .233
. . . . . . . . . . . .subtotal .1,690
Subzone C
Essex . . . . . . .51638 . . . .593
. . . . . . . . . . . .subtotal . .593
Subzone C
Hamburg, IA . .51640 . . . .776
. . . . . . . . . . . .subtotal . .776
Subzone C
Bedford . . . . . .50833 . . .1,138
. . . . . . . . . . . .subtotal .1,138
Subzone C
Sidney . . . . . . .51652 . . . .814
. . . . . . . . . . . .subtotal . .814
TOTAL . . . . . . . . . . . . . . .5,119
TOTAL . . . . . . . . . . . . . . .4842
TOTAL . . . . . . . . . . . . . . .6,142
Total Coverage: 21,800
Our Publication Reaches Over 43,600 Readers Every Week
TOTAL . . . . . . . . . . . . . . .5,697