Nordzucker_GB 03-04_E_.pd 1 - Nordzucker AG
Nordzucker_GB 03-04_E_.pd 1 - Nordzucker AG
Nordzucker_GB 03-04_E_.pd 1 - Nordzucker AG
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In talks in recent months with politicians<br />
of the European Parliament, as well<br />
as with members of the Bundestag and<br />
Land Parliaments, we have expressed our<br />
concerns that the sugar market regulations<br />
may be abandoned all too easily. All<br />
political parties have made it quite clear<br />
that they fully appreciated our position.<br />
We are determined to continue to use all<br />
our arguments in favour of maintaining<br />
sugar beet cultivation in the EU, and we<br />
will defend our interests in a matter-offact<br />
and politically adequate manner,<br />
which is exactly what the other sugar<br />
producers outside the EU are doing: protecting<br />
their own interests. However, it is<br />
not only important to stave off superficial<br />
financial interests, but to call on the other<br />
sugar producing countries to gradually<br />
introduce comparable social and environmental<br />
standards.<br />
Nevertheless, we should not harbour<br />
any illusions as to the long-term<br />
prospects: even though it may be a very<br />
slow process, the world market will be<br />
deregulated step by step. More and more<br />
tariff and non-tariff trade barriers will<br />
come down, and we will have to face the<br />
challenge of increasing competition.<br />
For all of us – beet farmers and sugar<br />
producers alike – this can only mean that<br />
we must have the best seed stock, the<br />
most efficient methods of cultivation, the<br />
most rational harvesting and the bestpriced<br />
sugar production methods, but<br />
also that we meet our customers’<br />
requirements on time, quantity, true to<br />
specifications and at low cost. Our beet<br />
farmers as well as our staff have to be<br />
well trained and as competent in their<br />
jobs as possible. In their actions and<br />
thoughts they have to be forward looking<br />
and goal-oriented, they need to be<br />
able to react flexibly<br />
and on constant lookout for alternatives.<br />
Then – and only then – will there<br />
be no need for us to be concerned at all<br />
about an increasingly liberalised world<br />
market.<br />
This is what will guide our joint<br />
efforts! Supported by the full commitment<br />
of our staff and the confidence of<br />
our shareholders, we will continue to<br />
successfully nurture <strong>Nordzucker</strong> along<br />
this path.<br />
<strong>Nordzucker</strong> 20<strong>03</strong>/20<strong>04</strong> 5
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