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Niche Markets for Economic Revitalisation of Satoyama Forest ...

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CONCLUSION<br />

It is already evident that returning to the hay days <strong>of</strong><br />

satoyama is not a preferable measure to take in modern<br />

day Japan. This is simply due to the fact that time changes<br />

in society have occurred to the extent that it is not feasible<br />

to return to the past. However, what is possible is to adapt<br />

to the current trends <strong>of</strong> society and adopt measures in the<br />

modern day context to revitalise satoyama. This policy brief<br />

has concerned itself with the contention that in order to<br />

revitalise and conserve satoyama in the face <strong>of</strong> depopulation<br />

and deterioration, strategies must be developed that enhance<br />

the economic value and utilisation <strong>of</strong> satoyama. As such the<br />

paper has described three specific market opportunities<br />

in commercial terms. These opportunities could <strong>for</strong>m the<br />

backbone <strong>of</strong> enhanced utilisation <strong>of</strong> satoyama, among other<br />

commercial opportunities and incentives not discussed here<br />

related to food production, traditional fertilisers, tourism<br />

and so <strong>for</strong>th. It is important to recall that although these<br />

opportunities are derived from larger market <strong>for</strong>ces and<br />

trends, they are still new market opportunities that have<br />

high costs and uncertainty and require public support and<br />

coordination. This is especially the case in promoting new<br />

sources <strong>of</strong> biomass energy and most certainly the case with<br />

any future carbon market opportunities.<br />

development in Japan in general.<br />

Marketing and Public Relations: It will be important to<br />

conduct public relations activities to market the superior<br />

characteristics <strong>of</strong> wood materials. It should also be noted,<br />

however, that 40 per cent <strong>of</strong> the wood materials consumed<br />

in Japan is sawn timber, a large portion <strong>of</strong> this is used as<br />

construction materials <strong>for</strong> private homes (<strong>Forest</strong>ry Agency<br />

edition, 2006a) and the Japanese <strong>for</strong>estry has been inclined<br />

to place emphasis on the production <strong>of</strong> materials <strong>for</strong> pillars<br />

and posts, rather than the use <strong>of</strong> small diameter materials<br />

and short materials from <strong>for</strong>est thinnings (<strong>Forest</strong>ry Agency<br />

edition, 2005). To this end, it will be important to provide<br />

in<strong>for</strong>mation and take various initiatives to promote the use<br />

<strong>of</strong> local materials. Also, in order to widely disseminate the<br />

wood block construction method it will be important to<br />

give consideration to the protection <strong>of</strong> intellectual property<br />

rights.<br />

Notwithstanding the importance <strong>of</strong> developing incentives,<br />

however, such projects and ef<strong>for</strong>ts need to be understood<br />

in the larger context <strong>of</strong> satoyama protection and the<br />

diverse array <strong>of</strong> benefits associated with that cause. In<br />

order to conserve the satoyama ecosystem while using<br />

its resources, a larger plan needs to be established, which<br />

clarifies conservation and usage policies and establishes<br />

maintenance methods <strong>for</strong> various environmental factors<br />

in a given region. Such plans should also include ef<strong>for</strong>ts to<br />

diversify <strong>for</strong>ests while exploiting particular opportunities.<br />

For example, the development <strong>of</strong> artificial <strong>for</strong>ests—where<br />

wood block materials are produced—should be augmented<br />

with deciduous broad–leaved trees (where conifer and<br />

deciduous trees can be mixed) in order to improve biological<br />

diversity, watershed conservation, and prevention <strong>of</strong> soil<br />

run<strong>of</strong>f. As such, natural broad–leaved <strong>for</strong>ests can be used<br />

as sources <strong>for</strong> firewood and charcoal, and ef<strong>for</strong>ts can be<br />

made to protect and restore rare species, cultivate edible<br />

wild plants, mushrooms, medicinal plants, and develop and<br />

commercialise new species.<br />

The <strong>for</strong>mation <strong>of</strong> this multi–faceted grand design <strong>for</strong><br />

satoyama and its execution requires cooperation from actors<br />

in agricultural and <strong>for</strong>estry as well as natural ecosystems<br />

management. Conservation <strong>of</strong> satoyama can be promoted<br />

through the <strong>for</strong>mation <strong>of</strong> partnerships among various<br />

entities, such as property owners and citizens in the area,<br />

<strong>for</strong>estry associations, university and research institutions,<br />

government, and NPOs, through open cooperation from<br />

planning to monitoring. Furthermore, people living in<br />

urban areas have the chance to participate in satoyama<br />

conservation activities through ecotourism, and green<br />

tourism. Interaction with the local people not only<br />

promotes increased activity in the region, but provides an<br />

opportunity <strong>for</strong> citizens to appreciate the existence and<br />

importance <strong>of</strong> satoyama. The hope is that such diverse<br />

and novel <strong>for</strong>ms <strong>of</strong> human interaction with satoyama will<br />

not only establish economic and environmental value in<br />

a sustainable fashion but act as models <strong>for</strong> sustainable<br />

25

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