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Georgia Aquarium (Size: 1.29mb) - IAAPA

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Bernie & Billi Marcus


Jeff Swanagan,<br />

Executive Director


Vision<br />

“To be the World’s Most<br />

Engaging <strong>Aquarium</strong> Experience!”<br />

Mission<br />

To be an entertaining, educational, and<br />

scientific institution featuring exhibits and<br />

programs of the highest standards, offering<br />

engaging and exciting guest experiences,<br />

and promoting the conservation of aquatic<br />

biodiversity throughout the world”


<strong>Georgia</strong> <strong>Aquarium</strong> – The Listening Tour<br />

Fall 2001 – Spring 2002<br />

• 13 Countries!<br />

• 56 <strong>Aquarium</strong>s!<br />

• 95,000 Nautical Miles!<br />

Bahamas, Canada, China, Denmark,<br />

France, Italy, Japan, Netherlands,<br />

Singapore, Spain, South Africa, South<br />

Korea, and the United States.


Epcot Living Seas Pavilion


Okinawa Churaumi <strong>Aquarium</strong>


New York <strong>Aquarium</strong>


Ten Lessons from the World Tour<br />

1. The <strong>Aquarium</strong> must be debt-free<br />

2. Location, location, location - site synergy is critical<br />

3. Design from the inside out - know the animals and functions first, then<br />

design the building around them<br />

4. Design for operational efficiencies - Education, Clinic, ballroom, access<br />

halls<br />

5. A.D.R.O.I.T.=arrival, decompression, orientation, investigation,<br />

termination<br />

6. Connect with the community<br />

7. Reach the hearts and minds of visitors<br />

8. Practice what you preach - conservation<br />

9. The <strong>Aquarium</strong> will always be a work-in-progress<br />

10. Bernie’s word’s of wisdom: “Think outside the box. There is no room for<br />

traditional thinking at the <strong>Georgia</strong> <strong>Aquarium</strong>”


February 2002


1. The <strong>Aquarium</strong> must be debt free


2. Location, Location, Location


<strong>Georgia</strong> <strong>Aquarium</strong> site, March 2003


3. Design from the inside out - know the<br />

animals and functions first, then design<br />

the building around them


May 2002


May 2002


4. Design for operational efficiencies -<br />

education, clinic, ballroom, access<br />

hallways


The Correll Center for<br />

Aquatic Animal Health


Education Loop


Oceans Ballroom


A.D.R.O.I.T.<br />

A = Arrival<br />

D = Decompression<br />

R = Reception<br />

O = Orientation<br />

I = Investigation<br />

T = Termination


Arrival & Decompression


Reception


Orientation


Investigate


Deepo’s Undersea 3-D Wondershow<br />

Presented by Cingular


Termination


6. Connect with<br />

the community<br />

- volunteers


Scientific community


7. Reach the hearts and<br />

minds of visitors


8. Practice what you preach -<br />

conservation & research


9. The <strong>Aquarium</strong> will always<br />

be a work in progress


10. “Think outside the box. There is no<br />

room for traditional thinking at the<br />

<strong>Georgia</strong> <strong>Aquarium</strong>”


Presenting Sponsors<br />

Air Tran<br />

Cingular<br />

Coca Cola<br />

<strong>Georgia</strong> Pacific<br />

Home Depot<br />

Southern Company<br />

Sun Trust<br />

Home Depot


Contractors & Vendors<br />

• Heery International - Project Managers<br />

• Thompson, Ventulette, Stainback - Architects<br />

• PGAV - Exhibit Design and architecture<br />

• Brasfield & Gorrie - General Contractor<br />

• Syska & Hennessey - Life Support Desing<br />

• McKinney’s - Mechanical<br />

• Henderson - Electrical<br />

• Nippura - Acrylic<br />

• Asahai - Valves<br />

• Lithonia - Lighting

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