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Folie 1 - Oerlikon Barmag

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VALUE GENERATION SAURER TEXTILE SOLUTIONS<br />

33<br />

Time to money Sales Fulfillment After sales<br />

Product leadership Premium supplier Logistic champion Customer intimacy<br />

High R&D efforts to<br />

maintain product<br />

leadership position<br />

Innovation based on<br />

deepest knowledge<br />

of customer leads to<br />

product<br />

differentiation and<br />

price premium<br />

S u p p o r t p r o c e s s e s – Facilitation Champion<br />

Selling with price<br />

premium due to<br />

superior total<br />

solution offer<br />

Strong logistics<br />

lead to quick<br />

quality delivery<br />

and a minimum<br />

of capital<br />

employed<br />

Local around the<br />

clock around the<br />

world services

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