24.11.2013 Views

SIGNS IN SOCIETY - STIBA Malang

SIGNS IN SOCIETY - STIBA Malang

SIGNS IN SOCIETY - STIBA Malang

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

z6 I Foundations of Peircean Semiotics<br />

Peirce's Concept of Semiotic Mediation I 27<br />

zation of the interprétant, so that the object is considered as the "determinant"<br />

and the interprétant the "determinand" (MS 499). Thus, color is a determination<br />

of an object, red is a determination of the color of an object, and scarlet is a<br />

determination of the red color of an object (CP 1.464, 1896; CP 8.177).<br />

Representation, in this triadic scheme, works in the opposite direction from<br />

determination and is defined as the act or relation in which one thing stands for<br />

something else to the degree that it is taken to be, for certain purposes, that<br />

second thing by some interpreting mind. Because the representation substitutes<br />

or is regarded as substituting for the object, the interpreting mind acquires<br />

knowledge about the object by means of experience of the representing sign.<br />

Peirce's notion of representation includes a broad range of phenomena:<br />

The term representation is here to be understood in a very extended sense,<br />

which can be explained by instances better than by definition. In this sense, a<br />

word represents a thing to the conception in the mind of the hearer, a portrait<br />

represents the person for whom it is intended to the conception of recognition,<br />

a weathercock represents the direction of the wind to the conception of him<br />

who understands it, a barrister represents his client to the judge and jury whom<br />

he influences. (CP 1.553, l 8 é 7; cf. MS 389, c.1873)<br />

Obviously there must be some constraint or limitation on the ability of an interpreting<br />

mind to form representations of aspects of reality if these representations<br />

are to afford true knowledge of that reality:<br />

If a thing has whatever characters it has utterly regardless of what any men<br />

existing either now or at any assignable future date may opine that its characters<br />

are, that thing is, by definition, perfectly real. But in so far as it is whatever<br />

the thinker may think it to be, it is unreal. Now I say that the object of a sign<br />

must resist in some measure any tendency it may have to be as the thinker<br />

thinks it. (MS 499)<br />

This need for the object of the sign to "resist" the interprétante powers of representation<br />

is answered in the definition of the sign relation cited earlier: the object<br />

specifies the sign in a particular way so that the sign determines a third<br />

element in a particular way, namely, that this third element (the interprétant)<br />

represents or stands for the same object in similar respects that the sign represents<br />

(see Figure 1.1).<br />

It is important to note that the position of the sign or representamen is mediate<br />

between the object and the interprétant both for the vector of determination<br />

and for the vector of representation. Also, the triad of elements at one semiotic<br />

moment implies a constant expansion of the process of semiosis as the interprétant,<br />

in turn, acts so as to determine a further sign, becoming thereby a sign<br />

to that further interprétant. It is clear why Peirce says, first, that the action of<br />

the object upon the interprétant is "mediate determination" and, second, that the<br />

interprétant itself is a "mediate representation" of the object. 2<br />

The first is the<br />

\ case since the specifying potential of the object must pass through the representa-<br />

I men, which functions to convey or translate its determinate properties mediately<br />

j to the interprétant. Wind blowing from the east determines a weathercock to<br />

point in that direction and mediately determines a cognition in the mind of an<br />

I observer who understands the function of the instrument that the wind is from<br />

the east. The second is the case since the particular representation formed by the<br />

interprétant of the object is constrained by the "stood for" relation already existing<br />

between the representamen and the object; the accumulation of determined<br />

qualities present in the object apart from all representation is attributed to the<br />

sign of that object by the interprétant in the case of a true representation. Thus<br />

the sign itself faces simultaneously in two directions: it faces toward the object<br />

in a "passive" relation of being determined, and it faces toward the interprétant<br />

in an "active" relation of determining (MS 793). This interlocking of the vectors<br />

of representation and determination implies that the three elements in the sign<br />

relation are never permanently object, representamen, and interprétant, but<br />

rather each shifts roles as further determinations and representations are realized.<br />

Semiosis is, thus, an "infinite process" or an "endless series" (MS 599.32,<br />

ci902) in which the interprétant approaches a true representation of the object<br />

as further determinations are accumulated in each moment. This process operates<br />

in two directions, "back toward the object" and "forward toward the interprétant"<br />

(MS 599.38, C.1902).<br />

The object of representation can be nothing but a representation of which the<br />

first representation is the interprétant. But an endless series of representations,<br />

each representing the one behind it, may be conceived to have an absolute object<br />

at its limit. ... So there is an infinite regression here. Finally, the interprétant<br />

is nothing but another representation to which the torch of truth is<br />

handled along; and as representation, it has its interprétant again. Lo another<br />

infinite series. (CP 1.339 = NEM 4.309; cf. MS 599.33, c.1902; MS 792)<br />

An important implication of the processual nature of semiosis is that there<br />

is an inherent asymmetry in what can be termed the level of semiosis between<br />

the vector of determination and the vector of representation. This asymmetry<br />

derives from the fact that the representamen is fit to stand for the object in several<br />

distinct ways. The representamen can be taken for the object because of a particular<br />

quality or form which both share, and so in that respect they are practically<br />

interchangeable (CP 1.558, 1867; CP 3.362, 1885). Alternatively, the spatial<br />

or temporal position of a representamen may make it naturally fit to stand<br />

for some object in the same experiential field. But Peirce recognizes a third pos^Tj<br />

sible mode of relation between representamen and object that transcends both I<br />

the realm of common quality and the realm of common context, and this is what I<br />

j he calls a symbolic relation, in which the representamen and object are related H<br />

I only because the interprétant represents them as related.<br />

__jf

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!