SIGNS IN SOCIETY - STIBA Malang
SIGNS IN SOCIETY - STIBA Malang
SIGNS IN SOCIETY - STIBA Malang
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Index<br />
I Z2J<br />
Index<br />
Advertising: pragmatic function, 141, 143, 145,<br />
153; agencies, 143, 151; language of, 143,<br />
145, 148, 153; deceptive, 144, 146, 147,<br />
148, 153, 154; formal structure, 145; ideology<br />
of, 145, 149; regulation of, 146-55<br />
passim. See also Meta-ads; Visual images<br />
Aesthetic function, 131<br />
Analogy, 112, 160, 166, 171, 172<br />
Arbitrariness: of convention, 107, 173, 188; of<br />
the sign, 169, 197,16, 198,1,17,2<br />
Archaeology, historical, 141<br />
Aristotle, 3, 42<br />
Authoritative speech, 70-72, 79, 92<br />
Awareness, III, 145, 166, 167, 177<br />
Ayer, A. J., 193,14<br />
Bakhtin, Mikhail M., 70, 71, 92, 123, 159,<br />
196«6<br />
Baldwin, James M.,<br />
194x10<br />
Barthes, Roland, 141<br />
Baruya, 130, 132, 186, 187<br />
Belau: funerals, 47—69 passim, 194/13, 195^6;<br />
burial practices, 49-50, 54, 56; social organization,<br />
49, 63, 187; titles, 49, 50, 56, 60,<br />
77, 195,1,111,15; rank, 56, 187, 188; religion,<br />
56, 75, 77, 95; kinship, 63, 69, 194,12;<br />
ethnographic background, 73-78; history,<br />
73, 74, 188; political factions, 74, 188,<br />
195,16; language, 76, 194m; political rhetoric,<br />
78; rules of speaking, 87, 90, 94, 96<br />
Benveniste, Emile, 175, 177, 190<br />
Bimin-Kuskusmin, 170, 171, 173, 198,111<br />
Boon, James, 123<br />
Bourdieu, Pierre, 123, 176, 177, 188<br />
Bourgeois society, 181, 188<br />
Buddhism, 170, 173<br />
Classification: symbolic, 176; kinship, 182,<br />
183, 185; linguistic, 184<br />
Code, cultural, xiii, xiv, IZI, 122, 126, 127<br />
Collectivizing symbolization, 105, 109. See also<br />
Symbolic obviation<br />
Colonial Williamsburg, 135-42, 196,1z<br />
Commercial speech, 143, 145, 148-53<br />
Commodity: magical spells as, IZI; historical<br />
reproductions, 141,14z, 143; embodiment of<br />
social value, 150, 184; form, 176; fetishism,<br />
192, 197,15<br />
Communication, by signs, 3<br />
Comparison: as metalanguage, 159, 160, 171;<br />
genetic, 160, 161, 163; historical stances,<br />
160, 166, 169, 173; cross-cultural, 161, 162,<br />
197,14; methodology, 163, 174, 197,17; local<br />
models, 166, 167; pragmatics of, 167; typology<br />
of, 197,14<br />
Connotation, 30, 31, 105, 154<br />
Confucianism, 170<br />
Consumption, culture of, 14z, 145<br />
Context: and indexicality, xv; of performance,<br />
xvi, 96, 101, 128, IZ9; entailment, 96, 122<br />
Contextualization: of ritual, 68; of sign systems,<br />
125; institutional, 126<br />
Contract, social theory of, 180, 182<br />
Conventionality, 19, 133, 169, 177, 178, 185<br />
Conventions: normative, 107, 118; Peircean,<br />
107; social, 171, 172, 175, 176, 187, 189;<br />
agreement, 175, 179; and arbitrariness, 175;<br />
artistic, 176, 198,1z; relativity, 186; of naturalness,<br />
197,16<br />
Cosmogony, 134<br />
Creativity, semiotic, 14, 7z, 1Z3<br />
Cultural semiotics, xiv, 108, 109<br />
Decontextualization, xvii, 103, 130, 131, 13z<br />
Carter's Grove Plantation, 138, 139<br />
Decontextualized discourse, xvi, 166, 167, 173<br />
Caveat emptor tradition, 143, 144, 145, 150, Degeneracy, in sign relation, 35-38<br />
'53<br />
Demythologization, 164<br />
220<br />
Diachrony, 67, 69, 172<br />
Dialogicality, 23, 41, 70, 19419, 196,16<br />
Dialogue, cross-cultural, 159, 164, 166, 169<br />
Differentiating symbolization, 104, 105, 106.<br />
See also Symbolic obviation<br />
Discourse. See Authoritative speech; Decontextualized<br />
discourse; Metapragmatic discourse;<br />
Novelistic discourse; Reported speech<br />
Distinction. See Social distinction<br />
Dobu, 196,120<br />
Dumézil, Georges, 163<br />
Dürkheim, Emile, 105, 133<br />
Eliade, Mircea, 133<br />
Ethnocentrism, 160<br />
Ethnometapragmatics, 144<br />
Evolutionism, 161, 18z, 183<br />
Exchange: valuables, xv, 5 z, 65, 196,1z,<br />
198,111; affinal, 48, 65, 67, ioz, 110, 184;<br />
gift-giving, 48; modalities of, 48, 68; food,<br />
53; obviational, no, nz; of texts, 1Z7<br />
Exchange-value, 184<br />
al-Farabi, 169, 170<br />
Federal Trade Commission, 146-54 passim<br />
Fetishism, of commodities, 197,13'<br />
Fieldwork, anthropological, xii, xiv<br />
First Amendment, 148, 149, 153<br />
Fisch, Max, 193,13'<br />
Foi, ioi-zz passim<br />
Fox, Robin, 184, 185<br />
Gadamer, Hans-Georg, 197,15<br />
Geertz, Clifford, 162<br />
Gender: of exchange valuables, 66; differentiation,<br />
67, 184; complementarity, no; and<br />
domination, 186, 187<br />
Genres, 72<br />
Ginzburg, Carlo, 164<br />
Godelier, Maurice, 186, 187<br />
Greek thought, 160, 170, 179, 180<br />
Ground: semiotic, 3, 6, 9, 27, 32, ioz; of<br />
comparison, 17z, 174<br />
Gurevich, Aaron I., 196,16<br />
Gurulogomi, 173<br />
Hawaii, 131, 132, 198,15<br />
Hegel, G. F., 162, 173<br />
Herder, Johann Gottfried, 162<br />
Hermeneutical circle, in, 164<br />
Hermeneutics, 126, 164, 170<br />
Herodotus, 160<br />
Heteroglossia, 70, 123, 159<br />
Hierarchy, social, 69, 123, 137, 138<br />
History, signs of, 135, 140, 141. See also Interpretation,<br />
historical<br />
Hobbes, Thomas, 180, 181, 182<br />
Hyper-conventionality, 134, 190<br />
Hyperstructure, IZ9-33 passim<br />
Hypostatic abstraction, z8,Z9<br />
Iconicity, 4, 7z, 172<br />
Iconic signs, 6, 194,17<br />
Ideology: of texts, 113; of history, 142; gender,<br />
186; of museums, 197,14; mentioned, 126,<br />
!<br />
r<br />
37. 73- See "lso Advertising, ideology of;<br />
Reference, ideology of; Semiotic ideology<br />
Incest, 184<br />
Indexical function, 1Z7, 188<br />
Indexical icon, xvii, 94, 97, 171<br />
Indexicality, xv, 1Z5, 13z, 144<br />
Indexical sign, 6, 144<br />
Indo-European culture, 163<br />
Information, 30, 150<br />
Interprétant, 5, 7, 10, 13, 18, Z5, 91, iz8<br />
Interpretation: as dynamic process, 18, 170; indigenous<br />
models, in, 123, 166; historical,<br />
135. 137, 139, 141; rule of, 144, 151,<br />
197,16; standards of, 149<br />
Interrextuality, 126, 127, 128, 172<br />
Iroquois, 183<br />
Islamic tradition, 169, 170, 172, 173, 177<br />
Jakobson, Roman, 127, 129, 196,11<br />
Kant, Immanuel, 30, 33, 34, 174, 179<br />
Khaldûn, Ibn, 170<br />
Kinship, 184, 185<br />
Kluckhohn, Clyde, 163<br />
Koran, 172<br />
Kubary, J. S., 49, 58, 66<br />
Language: as communication, 6; forms, 7; semiotic<br />
character, 11, 12, 13, 15, 103, 108; and<br />
logic, 15, 16, 42, 43; philosophy of, 179,<br />
180; development of, 184. See also Authoritative<br />
speech; Commercial speech<br />
Law: as contract, zi, 180; as Third, 40; Islamic,<br />
17z. See also Advertising, regulation<br />
Legal fictions, i8z<br />
Legisign, 8, 9<br />
Leone, Mark, 135, 141<br />
Lévi-Strauss, Claude, 161<br />
Linguistic ideology, 142