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The Scientific Ravi 2012<br />

Statistics<br />

Test of significance<br />

Aamir Sanaullah<br />

Lecturer, Department of Statistics<br />

GCU, Lahore<br />

The results of analysis and interpretation of the<br />

results of our study should be related to the<br />

objectives. We may find some interesting<br />

results. For example, in a study on smoking, we<br />

may find that 30% of the men included in the<br />

sample are smoking more than four cigarettes a<br />

day compared to only 20% of the women. How<br />

can we interpret this result?<br />

The difference of 10% might be a<br />

TRUE DIFFERENCE, which is also<br />

existed in the total population from<br />

which the sample was taken.<br />

The difference might be DUE TO<br />

CHANGE. In reality, there is no<br />

difference between men and women, but<br />

the sample of men just happened to<br />

differ from that of women. One can also<br />

say that the observed difference is due to<br />

sampling variation.<br />

The third possibility maybe due to<br />

defects in the study design (also<br />

referred to as BIAS). For example, only<br />

male interviewers may have been used<br />

or the pre-test might have been omitted.<br />

May be with an appropriate study design<br />

no such difference would be found.<br />

If we think that this observed difference between<br />

two groups cannot be explained by bias, we will<br />

check out whether this difference can be<br />

considered as a true difference or not. We only<br />

conclude that this is the case if we can explain<br />

this chance of occurrence. We accomplish it by<br />

applying a significance test.<br />

N.M. Kapoor once said, “Procedures which<br />

enables us to decide, on the basis of sample<br />

information, whether to accept or reject<br />

hypothesis or to determine whether observed<br />

sampling results differ significantly from<br />

expected result are called tests of significance,<br />

rule of decision or test of hypothesis.”<br />

“A significance test may be defined as the<br />

probability of obtaining a statistic as different or<br />

more different from the null hypothesis (given<br />

that the null hypothesis is correct) than the<br />

statistic obtained in the sample. If this<br />

probability is sufficiently low, then the<br />

difference between the parameter and the<br />

statistic is said to be statistically significant”<br />

How The Test Of Significance Works!<br />

Procedure of significance test can be<br />

summarized in following steps below<br />

1. We state our hypothesis (statistical<br />

hypothesis, null hypothesis).<br />

2. Decide level of significance.<br />

3. Choose suitable test statistic.<br />

4. Complete required calculation from<br />

the selected sample/probability form.<br />

5. Complete the results / calculated<br />

probability from sample information<br />

with alpha level.<br />

6. Conclusion.<br />

7. Interpretation.<br />

TYPE 1 AND TYPE 2 Errors (Which One Is<br />

Worse Off?)<br />

There is always a possibility of mistake made by<br />

the researcher even in their best projects,<br />

concerning relationship between the two<br />

variables. There are two types of errors.<br />

“The first is called a Type 1 error. This occurs<br />

when the researcher assumes that a relationship<br />

exists when in fact the evidence is that it does<br />

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The Scientific Ravi 2012<br />

Statistics<br />

not. The probability of committing a Type 1<br />

error is called alpha.”<br />

“The second is called Type 2 error. This occurs<br />

when the researcher assumes that a relationship<br />

does not exist, when in fact the evidence shows<br />

that it does. The probability of committing Type<br />

2 error is called beta.”<br />

If we reduce the possibility of committing Type<br />

1 error, this may result an increase in the<br />

possibility of committing a Type 2 error and<br />

vice versa.<br />

Things may be worse off than before, when<br />

chances to verify that a relationship exists is<br />

missing; the researcher generally tries to<br />

minimize the Type 1 error. But in Type 2 error,<br />

there is nothing worse than before, when chance<br />

to verify that a relationship exists has been<br />

missed by the researcher.<br />

Let’s take an example. In this example, which<br />

type of error would you think that you would<br />

like to commit?<br />

“Someone has reduced crop yields in County X,<br />

for making it eligible for the <strong>Government</strong><br />

disaster relief.”<br />

“Someone has not reduced crop yields in County<br />

X, for making it ineligible for <strong>Government</strong><br />

disaster relief.”<br />

If the researcher has committed Type 1 error,<br />

then the County would be assumed to qualify for<br />

tragedy release or “disaster relief”, when it<br />

actually wasn’t eligible (the null hypothesis has<br />

been rejected, as it should be acknowledged).<br />

The <strong>Government</strong> may be spending disaster relief<br />

funds when it should not, and taxes may be<br />

increased.<br />

If the researcher has committed Type 2 error,<br />

then the County would be assumed to be<br />

disqualified for tragedy release or “disaster<br />

relief”, although it was eligible (we have<br />

rejected the null hypothesis, when it should be<br />

acknowledged). The <strong>Government</strong> may be not be<br />

spending disaster relief funds when farmers<br />

needed it.<br />

A Probability Of Error Level (Alpha Level):<br />

Researchers normally presume that they may be<br />

able to agree with what is called the probability<br />

of committing Type 1 error, i.e., the value of<br />

alpha. Mostly value of alpha is taken as 0.05<br />

in Social Sciences.<br />

An alpha of .01 is not unusual in researches<br />

regarding the public health, because<br />

researchers don’t want to be incorrect more<br />

than 0.1% times.<br />

Good Analyst and Bad Analyst by Gerard E.<br />

Dallal<br />

Reject the hypothesis under test, if an observed<br />

significance level (P value) is less than 0.05. Do<br />

not discard the null hypothesis, if it is higher<br />

than 0.05.<br />

Frequently, researchersare distracted by<br />

statistical significance and ignore practical<br />

significance, meaning, the result that is<br />

statistically significant might be a reason of<br />

happiness, even if it does not have such<br />

importance.<br />

A badresearcher wants a P-value and gives no<br />

importance to the quality of the data. He only<br />

considers P0.05 with and does not<br />

pay much attention for the background in which<br />

the data were collected or the confidence<br />

intervals.<br />

A good analyst considers all the rules of firstclass<br />

study design. He knows that which test<br />

procedure is required for the resulting P value to<br />

be applicable. He takes the P value as<br />

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The Scientific Ravi 2012<br />

Statistics<br />

significant element of the study, but not as a<br />

whole answer.<br />

Significance tests are just pieces of the<br />

problem, not a whole answer to rely on.They<br />

become unrelated if the outcome has no realistic<br />

significance. One may say that significance tests<br />

are useful pieces of problem.<br />

If some relationship between two variables<br />

exists, then there is a good possibility that<br />

findings are correct. But statistical significance<br />

is not the same as practical significance.<br />

Statistical significant findings might not have<br />

important practical implication. They may have<br />

such finding, but implication of such findings<br />

may be useless. The researcher must look at<br />

both significances, statistical and practical,<br />

for any research.<br />

“However, they do not assure that the<br />

research has been carefully designed and<br />

executed. In fact, tests for statistical<br />

significance may be misleading, because they<br />

are precise numbers. But they have no<br />

relationship to the practical significance of<br />

the findings of the research.”<br />

*LAUGHTER BEST MEDICINE*<br />

Sometimes, because of large sample size those<br />

differences are small but statistically<br />

significant. And the differences would not be<br />

enough to be statistically significant in a small<br />

sample size.<br />

Conclusion:<br />

“Tests for statistical significance are used to<br />

estimate the probability that a relationship<br />

observed in the data occurred only by<br />

chance; the probability that the variables are<br />

really unrelated in the population. They can<br />

be used to filter out unpromising hypothesis.”<br />

We use these tests because they make up<br />

a measure, which explain about the unwritten<br />

and understood results by many people, and<br />

these results present necessary and vital<br />

information about a research project which<br />

can be in contrast with the conclusions of the<br />

other project.<br />

Probability<br />

And Everyday Life<br />

Zeeshan Ali Shams<br />

People usually make statements that are<br />

uncertain. A student who is not good at a<br />

particular subject; after taking an exam of that<br />

subject says that he is not sure whether he can<br />

pass the exam or not. Assume a cricket match is<br />

going to be played between Pakistan and India;<br />

each team has an equal chance of winning or<br />

losing. Likewise, if a man applies for a specific<br />

job, there is a 50% chance of his selection. All<br />

such uncertain statements are related to the topic<br />

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Statistics<br />

of Probability. In this article, I shall try to<br />

exhibit the role of probability in everyday life.<br />

What probability is?<br />

Chance, likelihood, percentage and proportion,<br />

alternative terms of probability, are used by<br />

people in everyday life, but they rarely know<br />

what probability is?<br />

The word ‘probability’ has been derived from<br />

the word probable.This means likely, chance,<br />

possible or feasible. Likewise, probability<br />

implies the chance or occurrence of something.<br />

This something, in statistical language, is called<br />

an event. Thus, in statistics, the likely of<br />

happening of an event is recognized as a<br />

probability of that event. Such events ought to<br />

result in stochastic experiments. Stochastic<br />

experiments mean experiments that give<br />

different results when repeated again and again,<br />

under the same conditions. Tossing a wellbalanced<br />

coin, throwing a favorable dice and<br />

drawing a card from a well-shuffled pack of<br />

deck are instances of stochastic experiments.<br />

What does mean by the likelihood of the<br />

occurrence of an event?<br />

The likelihood of occurrence of an event means<br />

the probability of that event. For understanding<br />

this, consider a simple instance of tossing a coin.<br />

When a well-balanced coin is tossed, the chance<br />

of appearing either head or tail is one out of two.<br />

While throwing a well-balanced dice, the<br />

likelihood of occurrence of all points (1, 2, 3, 4,<br />

5, 6.) is equal, one out of six. Similarly, the<br />

likelihood of drawing a king from a wellshuffled<br />

pack of duck is four out of fifty two.<br />

With the help of above instances, this may be<br />

inferred easily that the likelihood of happening<br />

of an event (probability of an event) means<br />

the number of possibilities of the occurrence<br />

of that particular event out of the total<br />

possibilities. If the likelihood of occurrence of<br />

an event is impossible, its probability will be<br />

zero. e.g. the probability of occurring 14, when a<br />

well-balanced pair of dice is thrown, is zero. If<br />

the likelihood of occurrence of an event is<br />

certain, its probability will be exactly one. This<br />

means, in statistical terminology, probability is a<br />

number from 0 to 1 or from 0% to 100%.<br />

Probability in Everyday Life<br />

Probability plays an important role in everyday<br />

life. We are often affected by probability.<br />

Suppose you heard in news that there is a<br />

possibility of rain today. Weather report says<br />

that there is 80% likelihood of rain. If you have<br />

some plans for going on trip in some park, will<br />

you continue to stick to your plan after listening<br />

to the news or cancel your plan for another day?<br />

Surely, your answer will be in negative. But it is<br />

interesting to know how this forecast is made.<br />

The meteorologists provide such forecasts after<br />

calculating probabilities. The way of calculating<br />

probability is simple. They look back in the<br />

history and collect data of similar weather<br />

conditions. Then, the probability of rain is<br />

determined from the formula: the number of<br />

days it rained in past divided by the total<br />

number of days having similar weather<br />

conditions. Take an instance, there is data of one<br />

hundred days having similar weather conditions.<br />

There were eighty days when it rained out of one<br />

hundred. Thus, the probability of raining today,<br />

when weather has almost similar conditions as it<br />

had in past one hundred days, is eighty divided<br />

by hundred, that is, 80%.<br />

It is human nature that they want to be<br />

successful within a very short span of time. Most<br />

of people want to be millionaire or even<br />

billionaire within a single night. For this<br />

purpose, one of the most adopted ways is to try<br />

their lucks in lottery tickets. But do they really<br />

know what the chances of their winning are?<br />

Surely, they do not know. If they know, very<br />

few of them will opt this way. The chance of<br />

winning a lottery ticket is determined after<br />

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The Scientific Ravi 2012<br />

Statistics<br />

dividing it with the total number of lottery<br />

tickets. Suppose if there are one hundred lottery<br />

tickets, the likelihood of winning a lottery ticket<br />

is one out of one hundred. If there are one<br />

thousand lottery tickets, the likelihood of<br />

winning grand prize is one out of one thousand.<br />

This shows that the chances of winning are<br />

lesser when there are one thousand lottery<br />

tickets instead of one hundred. This is only an<br />

instance, but in real life there are thousands of<br />

lottery tickets. So the likelihood of winning the<br />

grand prize can be determined in the similar way<br />

which implies almost impossible.<br />

Above two instances show the influence of<br />

probability in our daily life. There are hundreds<br />

of instances in our everyday life where<br />

probability affects our plans. This subject also<br />

plays a vital role in economics, management,<br />

operational research, astronomy, physics,<br />

psychology, sociology and many other<br />

disciplines. Many business decisions are also<br />

affected by probability. Almost all entities make<br />

their policies by using probability. Many<br />

forecasts depends upon the likelihood. In short,<br />

every decision that is made without hundred<br />

percent certainties leads to probability. In other<br />

word, lack of certainty gives birth to probability.<br />

Avoid Common Misconceptions regarding<br />

Probability:<br />

I have seen many people making common<br />

mistakes regarding probabilities. It does not<br />

matter what type of information or data was<br />

collected or by which technique the researcher<br />

calculated probability (Subjective approach or<br />

Objective approaches: classical approach,<br />

relative frequency approach, axiomatic<br />

approach).<br />

This section will help to eliminate some<br />

misconceptions about probability that are<br />

usually made by some people.<br />

If there are merely two outcomes of a stochastic<br />

experiment, one must give both two equal<br />

chance occurrences. If one tosses a wellbalanced<br />

coin, then either the head or the tail<br />

will appear on the upper face. Thus, there is<br />

equal likelihood of occurring of head and tail on<br />

a well-balanced coin. If on the first toss head<br />

appears, it does not mean that in the second toss<br />

tail will be appeared because head has already<br />

been appeared. On the second toss, again, both<br />

outcomes (head and tail) has 50-50 percent<br />

chances to appear. Likewise, one should allot<br />

equal likelihood of occurrence to all possible<br />

outcomes. For instance, once I asked one of my<br />

friends, “what is the likelihood of Pakistan<br />

cricket team winning in the semi-final?” He<br />

replied that it depends on how Pakistan would<br />

perform on that day. Perhaps, he thought that he<br />

was right. But, in statistical language, he was<br />

quite wrong. Since there are three possibilities of<br />

the results: Pakistan wins, other team wins or<br />

match ends at draw. Thus, the chance of winning<br />

or losing the semi-final of both teams is one out<br />

of three. Also, the likelihood of drawing the<br />

match is one out of three.<br />

Another misconception often observed is to<br />

think about the patterns. For instance, one<br />

throws a dice fifteen times and finds outcomes<br />

as 2,4,6,1,3,5, 2,4,6,1,3,5, 2,4,6. If he asks his<br />

friend, what the next point may be? Surely, if his<br />

friend does not know about the probability, he<br />

will reply that the next point would be 1. But it<br />

is not the case. Above pattern occurred just by<br />

chance. The next point may be any one of 1, 2,<br />

3, 4, 5,6. Since statistics deals with stochastic<br />

experiments, we know the total possible<br />

outcomes before performing the experiment; but<br />

which outcome will occur cannot be said with<br />

surety.<br />

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The Scientific Ravi 2012<br />

Statistics<br />

Rana Faizan Ahmed<br />

STATISCAL<br />

HYPOTHESIS<br />

In order to understand the term, we need to<br />

know firstly that what Statistical hypothesis is?<br />

Hypothesis, as we know is simply the base of<br />

any investigation, so Statistical Hypothesis is an<br />

assumption about the population parameter<br />

(measuring characteristic), that either our<br />

assumption is true or not. Normally statisticians<br />

use hypothesis testing to check whether to reject<br />

the statistical hypothesis or not. The hypothesis<br />

testing includes 6 steps that are:<br />

1. Hypothesis<br />

2. Level of significance<br />

3. Test statistic<br />

4. Critical region<br />

5. P-value<br />

6. Interpretation<br />

These are the steps which a Statistician must<br />

follow for testing, but we won’t discuss the<br />

detail of hypothesis testing anymore. The<br />

statistical hypothesis should be performed on the<br />

whole population and if it is performed using a<br />

random sample than results might not be true,<br />

because data is very important to Statisticians<br />

and if it’s not consistent, then there will be<br />

errors may lead to a false decision. Generally<br />

hypothesis may be simple or composite, the<br />

examples are:<br />

<br />

<br />

The mean score of Pakistan in T 20s is<br />

130 (Simple hypothesis).<br />

The Average scoring of students in the<br />

test of Statistics is 60 (Simple<br />

hypothesis).<br />

<br />

<br />

The mean score of Pakistan in T 20s is<br />

greater than or equal to 130 (composite<br />

hypothesis).<br />

The average scoring of students in the<br />

test of Statistics is less than or equal to<br />

60 (composite hypothesis).<br />

It is a fact that in any situation there are two<br />

different results e.g. Pakistan will either win the<br />

match lose, Ali will either fail or pass the exam<br />

or Sana will be declared as a position holder or<br />

not etc.<br />

So, we can say that statistical hypothesis is the<br />

statement that explains about relationships, like<br />

all hypotheses, Statistical hypotheses may<br />

predict truly or not. In making decisions,<br />

statistical hypothesis uses the testing approach<br />

called hypothesis tests. (As discussed above)<br />

In statistical hypothesis, the decision making<br />

depends on the data. Data should serve as a<br />

representative, if doesn’t, our decision might not<br />

be true. In decision making, we will set up a<br />

scheme between the matching and mismatching<br />

of Reality, we believe the true or false<br />

hypothesis is the reality. Here we uses the phrase<br />

“Do not reject H0” Or “Reject H0” which means<br />

the two right decisions that match the reality and<br />

two wrong decisions that do not, are;<br />

<br />

<br />

<br />

<br />

Hypothesis is true and we will not reject<br />

H0<br />

Hypothesis is false so we will reject H0<br />

Hypothesis is true but we won’t reject<br />

H0<br />

Hypothesis is false but we reject H0<br />

DECISION H0 is true H0 is false<br />

Accept H0: satisfactory error<br />

Reject H0: error satisfactory<br />

The mismatching of decisions constitutes an<br />

Error as our data is not like as it should be.<br />

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The Scientific Ravi 2012<br />

Statistics<br />

Errors have very bad effects on our real life,<br />

because an error leads us to commit more errors.<br />

So, in statistical hypothesis we have to focus<br />

more seriously on errors and make arrangements<br />

that it will be rejected when it is true, which<br />

means if there is an error, the hypothesis must be<br />

rejected. Now we will discuss two types of<br />

hypothesis:<br />

Two types of Hypothesis:<br />

<br />

Null hypothesis (H0 is true but rejected)<br />

The hypothesis against which we hope to gather<br />

evidence is called the NULL HYPOTHESIS<br />

denoted by H0.<br />

The definition can be cleared through this<br />

example; “let us suppose that the Judge has to<br />

make a decision that either a person is guilty or<br />

not, his decision would be based on evidences.<br />

For this, he would assume that both of them are<br />

not guilty. Then when the case would start,<br />

every lawyer would give evidences that his<br />

client is not guilty. After evidences given by<br />

both lawyers, the judge would decide that who is<br />

guilty. If he gives a decision that a person is<br />

guilty who actually hadn’t committed the crime<br />

and is sentenced to death, then this is just like<br />

Null hypothesis (H0 is true but rejected, means<br />

he hasn’t actually committed that but according<br />

to the given evidences he was found guilty. As<br />

the lawyer of the person who commits crime,<br />

gave evidences and got his client saved).<br />

H0 = committed crime but saved<br />

H = won’t committed crime but sentenced to<br />

death<br />

In accordance with the above example, a person<br />

who didn’t commit the crime was sentenced to<br />

death, this is what Alternative hypothesis is (in<br />

actual, he didn’t commit but got punished).<br />

Here the error occurred in making the right<br />

decision, why? The evidences presented might<br />

not be true. Those errors are referred to as Type<br />

I and Type II, which will be discussed later.<br />

Now I will describe these types of Hypothesis<br />

through a scheme, it is:<br />

Decision:H0 is true<br />

Accept H0: satisfactory<br />

Reject H0: Type I error<br />

H0 is false<br />

Type II error<br />

satisfactory<br />

So, from this scheme it turns out that we are<br />

making a decision about a belief that what’s the<br />

truth and what’s not regarding the hypothesis.<br />

Now, let’s see what this scheme says to us,<br />

firstly “reject H0 means that I have decided to<br />

reject H0 as it is false but it does not mean H0 is<br />

actually false because it’s our decision.<br />

Similarly, “accept H0” means that I have<br />

decided to accept H0 (do not reject), as it is true<br />

but, it does not mean that H0 is true, in actual.<br />

There are some errors which are big obstacles in<br />

making good decisions. These errors are named<br />

as type I error and type II error as already<br />

mentioned above.<br />

Type I error (Reject H0 when it is true, Not<br />

believing the truth)<br />

Type II error (Accept H0 when it is False,<br />

Believing the untruth)<br />

<br />

Alternative Hypothesis (H0 is false but<br />

accepted)<br />

Type I error:<br />

The hypothesis for which we wish to gather<br />

supporting evidence is called the alternative<br />

hypothesis, and is denoted by H1.<br />

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The Scientific Ravi 2012<br />

Statistics<br />

The above mentioned graph shows type II error,<br />

in which the value of variable x is in the region<br />

of known population, and it is in the critical<br />

region, that’s why we will accept the Alternative<br />

Hypothesis. But it is not from known population<br />

as it is under the curve of Unknown population.<br />

This graph shows us that the value of a variable<br />

‘x’ is falling out of the region by 5 percent. So,<br />

we will reject Null hypothesis because the value<br />

does not fall in the acceptance region, it will be<br />

more clear through another graph.<br />

This region is called beta, the probability of<br />

Type II error.<br />

This graph shows us that the region represented<br />

by x is now under the curve of an unknown<br />

population, it still lies under the same curve of<br />

Known Population but the value is beyond the<br />

critical region so it will be rejected because we<br />

are not accepting the values of this range.This<br />

area is called Alpha (α), the probability of type I<br />

error. We will reject the null hypothesis in this<br />

case.<br />

Type II error:<br />

Type I error is usually delicate and more serious<br />

than that of Type II error, so special care should<br />

be taken in carrying out a hypothesis. These<br />

errors would not be eliminated but reduced so;<br />

reduction of these errors might lead us to the<br />

right decision. Type I error is called False<br />

positive and type II error is also called False<br />

negative.<br />

Example regarding Type I and Type II errors:<br />

Suppose that you have an appointment with the<br />

doctor and the doctor tells you that you are<br />

suffering from a sore throat, but in actual you<br />

are not. This will be a type I error which simply<br />

shows an effect, whenever a test is performed.<br />

Similarly opposite to this situation will be a type<br />

II error. That’s all about the Statistical<br />

hypothesis and it should be considered in<br />

hypotheses for making right decisions.<br />

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The Scientific Ravi 2012<br />

Statistics<br />

.Statistics - Explained<br />

In a Magnifying Glass!<br />

A Case of NIKE Shoes<br />

Qurat-ul-Ain<br />

When we talk about numbers /integers /order /<br />

analysis, the first word that clicks in our mind is<br />

MATHEMATICS or STATISTICS. Both the<br />

words originated from Latin / Greek words.<br />

STATISTICS refers to a systematical<br />

arrangement of numerical facts. Or we can also<br />

describe Statistics as “a discipline which<br />

includes procedures, techniques, inferences and<br />

making hypothetical statements to reach a<br />

decision in the face of any uncertainty.” For<br />

example, in Vital Index Theory, we have birth<br />

ratio, death ratio and other ratios pertaining to<br />

population and gender.<br />

Let me tell you where and to what extent<br />

Statistics and statistical concepts influence<br />

decision making at various national centers. In<br />

the weather radar station, we have hypothetical<br />

statements about weather conditions pertaining<br />

to whether; it would rain or not or whether it<br />

would be cloudy or sunny. In the head quarter of<br />

geology, we find anticipation and forecast in<br />

terms of confirmation about the earthquakes,<br />

tsunami, floods and storms. Their intensities are<br />

also predicted in the same way. In trade and<br />

commerce, marketing strategies and<br />

management decision largely depend on the<br />

statistics. For instance, descriptive statisticsis<br />

used in the production homes, whereas<br />

inferential statistics come into play when dealing<br />

with concepts and methods concerned with the<br />

summarization and description of important<br />

numerical data. Sometimes these discussions are<br />

based on the whole population or sometimes just<br />

one product is chosen, known as a “sample”.<br />

Let’s have a very practical yet common example<br />

which is based on our daily routine life; the<br />

footwear. I know the questions which are just<br />

coming to your mind that how small and<br />

everyday use stuff like “shoes” can carry<br />

Statistics with it? Now let me tell you how<br />

important role does stats play in small matters to<br />

the greater ones.<br />

When a production house / production<br />

management aims to launch a new product or a<br />

new range of its existing product, it carries out<br />

extensive research. During the research phase,<br />

descriptive stats is used. Production persons<br />

carry out data analysis, gather data sources,<br />

prepare dichotomous and multiple choice<br />

questionnaires and set down time frame and a<br />

sampling frame to perceive correctly what<br />

market requires, and how well their new product<br />

can cater to the needs of the consumers.<br />

Questionnaire is of two types, open ended<br />

(which allows respondents to answer in his/her<br />

own way, which are sometimes difficult to<br />

tabulate and interpret) and closed ended (all the<br />

answers are pre-specified and can easily be<br />

interpreted and tabulated). Ideally, the<br />

combination of both types is considered as the<br />

best way to collect primary data. On the rating<br />

scale, we basically describe the response on<br />

scale such as “high, low, satisfied, unsatisfied,<br />

efficient, very efficient, inefficient and etc.” The<br />

marketing research must define target<br />

population, and the time frame describes the<br />

time and duration for which the survey should<br />

be conducted.<br />

For setting out the sampling frame, samples are<br />

chosen. Sampling techniques help in choosing<br />

the respondents. In this case, sampling is done<br />

on the basis of probability sampling. In the<br />

probability sampling design, the sampling<br />

design is chosen as stratified sampling, because<br />

sampling includes different age groups / gender /<br />

profession etc.<br />

Here for better understanding and in order to<br />

keep reader’s interest, I would include an<br />

GC <strong>University</strong> Lahore Page 197


The Scientific Ravi 2012<br />

Statistics<br />

example of favorite sports wear ‘NIKE’. From<br />

data analysis and primary research, we found out<br />

the reason which contributes towards the low<br />

sales of NIKE footwear among ‘women’. One<br />

reason is the poor marketing and promotional<br />

strategies for ladies’ shoes as compared to men’s<br />

variety. Unfamiliarity is also another major<br />

reason for the low sales of NIKE ladies’ shoes.<br />

After this, data of the management structure was<br />

gathered from the information through<br />

secondary data, recent developments, the<br />

company profile, consumer perception and<br />

behavior, future plans, competitors, trend and<br />

product profile which was then analyzed.<br />

Having collected that, the management made an<br />

‘Executive Summary’.<br />

Afterwards, a theoretical framework was<br />

prepared to analyze the dependant and<br />

independent factors. With respect to NIKE<br />

ladies footwear, a statistical study shows that<br />

lack of proper marketing, planning, plus high<br />

cost, low affordability for middle and lower<br />

classes and lack of knowledge are the main<br />

independent factors for low sales. Here ‘low<br />

sale’ is a dependent factor.<br />

Now we make a hypothesis development:<br />

Interviewing and Moderating Variables:<br />

Null and Alternative Hypothesis:<br />

H0: MSS = 0<br />

H1: MSS ≠ 0<br />

H0: improvement in sale strategies will not<br />

cause any improvement in sales of ladies shoes.<br />

H1: improvement in sale strategies will cause an<br />

improvement in sales volume of NIKE ladies<br />

shoes.<br />

The data generated by using primary research<br />

method, through questionnaires, is then<br />

processed on SPSS (statistical program). The<br />

data can then be presented as follows:<br />

Areas of<br />

Behavio<br />

r<br />

Know<br />

how<br />

about<br />

Nike<br />

Shoes<br />

Advertis<br />

ement<br />

likelines<br />

s<br />

Before<br />

and<br />

After<br />

sale<br />

service<br />

Highly<br />

Dissati<br />

sfied<br />

Dissati<br />

sfied<br />

Satis<br />

fied<br />

1 2 3 4<br />

1 2 3 4<br />

1 2 3 4<br />

High<br />

ly<br />

Satis<br />

fied<br />

In the sample of 50, 5% responded as<br />

‘satisfied’, while 3% as ‘highly dissatisfied’.<br />

Then, data processing methodology was used as<br />

data was random. In data analysis, there were;<br />

demography of respondents, CIL, shopping<br />

season, brand collection, factors and forces<br />

influencing comparison with other bands. The<br />

data was then presented with the help of bar<br />

charts and pie charts which ultimately helped<br />

management in the decision making process<br />

before, launching its new product in the market.<br />

In the end, I would like to say that statistics is<br />

not just about counting numbers on fingertips.<br />

Instead, it is about the manipulation of data in<br />

different fields based on your daily routine life.<br />

The sample data selection support H1 and reject<br />

H0. We can use α = 0.05 and z-test of H1 as<br />

sample size is more than 30.<br />

GC <strong>University</strong> Lahore Page 198


The Scientific Ravi 2012<br />

Statistics<br />

Does IQ Matter?<br />

Mehvish Rizvi and Samra Qadir<br />

“An intelligence quotient (IQ) is a score<br />

derived from one of several different<br />

standardized tests designed to assess<br />

intelligence. When modern IQ tests are<br />

constructed, the average score within an age<br />

group is set to 100 and the standard deviation to<br />

15. Today almost all IQ tests adhere to the<br />

assignment of 15 IQ points to each standard<br />

deviation (SD), but this has not been the case<br />

historically. Approximately 95% of the<br />

population has scores within two SDs of the<br />

mean, i.e., an IQ between 70 and 130.’’<br />

Regression analysis is also used to understand<br />

which among the independent variables are<br />

related to the dependent variable, and to explore<br />

the forms of these relationships. In restricted<br />

circumstances, regression analysis can be used<br />

to infer causal relationships between the<br />

independent and dependent variables.”<br />

We will check the evidence that Does IQ play<br />

any role in the progress (GPA) of student, that<br />

is,how much the progress of any student<br />

depends upon his IQ?<br />

Here, intelligence and hard work complement<br />

each other. They both work side by side. One is<br />

God gifted and the other requires self<br />

disciplining. Many psychologists say that IQ<br />

does not matter in good progress report; it plays<br />

only a little role as compared to the struggle<br />

made by them.<br />

Now let us define what is IQ?<br />

We have taken an example to check the<br />

relationship between the students’ IQ and their<br />

Progress report (GPA). We can measure this<br />

relationship by Regression Analysis. Now, what<br />

is Regression analysis<br />

“In statistics, Regression analysis includes<br />

many techniques for modeling and analyzing<br />

several variables, when the focus is on the<br />

relationship between a dependent and one or<br />

more independent variables. Regression analysis<br />

is widely used for prediction and forecasting.<br />

We did a research on how IQ levels affect the<br />

GPA of any student and to what extent the GPA<br />

depends upon the IQ level. As statisticians, we<br />

defined our hypothesis “IQ affects the GPA<br />

report” and by using the application of<br />

regression analysis we estimated a regression<br />

line. One advantage of Regression line is that it<br />

tells us the dependence of response variable.<br />

(GPA) on Predictor Variable (IQ):<br />

For this purpose we selected 10 students of<br />

different IQ levels, having different GPA as<br />

well. The data is as shown below:<br />

GC <strong>University</strong> Lahore Page 199


The Scientific Ravi 2012<br />

Statistics<br />

No. of student GPA IQ Level<br />

1 3.40 123<br />

2 3.00 125<br />

3 3.50 118<br />

4 2.89 80<br />

5 3.00 130<br />

6 2.70 101<br />

7 3.70 129<br />

8 3.10 108<br />

9 2.93 105<br />

10 3.02 107<br />

From the above data we have estimated our<br />

regression line “GPA = 1.81 + 0.0117 IQ”. In<br />

this regression line, the dependent variable is<br />

GPA and the independent variable is IQ. This<br />

relationship shows that GPA depends only 1.1%<br />

on IQ levels. Intelligence is only a tool for<br />

success. The main role is played by the ‘hard<br />

work’ done by the student. Now, it’s on him that<br />

how much he uses this tool to move ahead.<br />

In our research, we tested the IQ levels<br />

by a simple IQ test; the results are shown in the<br />

table above. Higher the IQ, higher was the GPA<br />

level. Although intelligence is blessed by<br />

Almighty Allah to which there is no alternative,<br />

but one can improve the results by his own<br />

struggle and hard work. The results can be even<br />

better if we work hard along with using the<br />

intelligence gifted to us.<br />

NEW METRIC FOR OBESITY<br />

Researchers have developed a new metric to<br />

measure obesity, called A Body Shape Index,<br />

or ABSI, that combines the existing metrics of<br />

Body Mass Index (BMI) and waist<br />

circumference and shows a better correlation<br />

with death rate than do either of these<br />

individual measures.<br />

GC <strong>University</strong> Lahore Page 200

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