Annual report 2001 - GL events

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Batimat
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hows and exhibitions represent one of
the markets in which the Group has
historically evolved and its specialists
display an extremely comprehensive line of knowhow
and specialties : general installation, stand
fitting, provision of furniture, signage, temporary
seating, lighting, sound system, video walls, floral
decoration, air-conditioning, database
management, host and hostess services,…
provides a complete package of services over
150 000 m 2 , Reed or also Comexpo (Exhibition
Committee of Paris).
This market which has reached a mature stage,
is still today full of dynamism with an annual
growth between 2% and 5%. It is estimated at
more than 2 billion Euros per year in France and at
8 billion Euros in Europe, with a third dedicated to
services. In North America, this figure goes up
to 11 billion Euros.
With large volume capacity, and strong resilience
when faced with the ups and downs of the
economic situation, well supported by an efficient
commercial strategy within the group, this activity
offers strong recurrence.
Générale Location has recently renewed contracts
which confirm for the next three or six years its
relations with some of its most important partners
such as Première Vision, to whom the Group
Stand TNT