Annual report 2001 - GL events

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● DECORAMA
DECORAMA (M€) 2001 2000
Net sales 13.2 15.6
Operating profit (0.1) 1.0
Net profit (0.2) 0.6
Net fixed assets and stock 0.7 1.1
Equity 0.6 1.2
Décorama is a company which specializes in prestige
stands, signage, fittings for department stores/
hypermarkets and museum fittings.
During the course of the year 2001, the company
DECORAMA realized sales of 13.2 m€. The absence of
exceptional international events had an impact on the
level of activity in 2001, and consequently on its profit. The
commercial investment launched in 2000 and pursued in
2001, allowed DECORAMA to orient itself towards more
recurrent markets while remaining on the market of
prestige stands.
Finally, it will continue the recovery of its profitability by
adapting its structural charges to its level of activity.
Considering a small financial charge and the absence of
exceptional items, net profit comes to (0.2) m€ compared
to 0.6 m€ in 2000.
● HALL EXPO
HALL EXPO (M€) 2001 2000
Net sales 16.8 24.7
Operating profit (1.6) 1.6
Net profit (2.7) 0.5
Net fixed assets and stock 9.9 12.6
Equity 7.0 5.9
Hall Expo generates its activity in the rental of structures
and grandstands for the need of organizers of events and
shows.
After an exceptional year 2000 thanks to the Sydney
Olympic Games, the global activity is slowing down by
38 % and net sales of 16.8 m€ can be analyzed as follows :
• 4.3 m€ for Temporary seating/ Grandstands, that is a
decrease of about 52 % compared to the one of 2000,
linked principally to the Sydney project,
• 12.5 m€ for Structures, that is a decrease of 20 % also as
a result of the Sydney Olympic Games.
Net sales are superior to the provisional budget of 2001 and
the activity in France is in progression compared to the
previous year.
2001 is a year of transition for the company, highlighed
mostly by the return of the equipment from Sydney and the
development of new markets. The move to a new
production site in Brignais dedicated to the activity of
structures will give the possibility to better respond to the
demands of the growth and to optimize logistics. Hall Expo
continues its development of commercial activity in Paris as
well as the development of the synergy of the sector
Structures/ Grandstands.
The exceptional result of (0.8) m€ is mostly due to cost
when returning the material from Sydney after the Olympic
Games.
After tax, net loss is (2.7) m€ compared to 0.5 m€ in 2000.
Moreover, HALL EXPO increased its capital to € 3 817 236.62
through the incorporation of GENERALE LOCATION current
account.
i - Significant post-balance sheet events
• As part of the development of venue management, the
Group took over the management of the Pierre Baudis
Congress Center in Toulouse on 1 January 2002.
• BS Vision was acquired at the beginning of 2002 : it
specializes in the interior fittings of tertiary buildings
(up-market hotels, head offices,…) and the naval sector.
Located in the Paris area and Loire Atlantique, BS VISION
offers the Group a highly specialized expertise in the
management of businesses with duration of execution
exceeding 12 months. As a result, this new know-how
will be introduced and developed in the other Group’s
subsidiaries with a related activity. For the year 2002, BS
VISION is expecting net sales of about 27 m€.