Annual report 2001 - GL events

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3-4-3 Supply of services
3-4-3-1 Staff
The 1 850 employees who represent Générale Location’s
wealth make use of their talents in a multitude of
profession and expertise : upholsterers, decorators,
architects, logistics technicians, designers, draftsmen,
electricians, image and sound technicians… Specialists of
state-of-the-art technology in data and multimedia
have joined forces and added to all this traditional
know-how. As a result of the acquisition of BS Vision,
the number of employees is now 2000.
This chain of expertise and team work is supported by a
company spirit which prioritizes motivation,
responsibility and the feeling of providing a service.
GENERALE LOCATION through training sessions wishes to
see its sales teams promote the concept of a global offer
to their clients. This approach is reinforced by the
catalogue Générale Location, where one find all of the
services provided as well as all sorts of solutions
proposed by the Group.
3-4-3-2 Supplying partners and sub-contractors
The seasonal aspect, the development of the group, the
distance of certain projects, and the clients‘ more
demanding requests lead Générale Location to widen its
relationships with many supplying partners and subcontractors.
3-5
Risk analysis
3-5-1 Clients risk
The client risk is weak for three reasons :
● The first one is linked to the fact that Générale Location,
as provider of services, has focused the essential of its
corporate culture on the satisfaction of its clients‘ needs.
Beyond close business relations with its clients, Générale
Location considers that anticipation of needs, reactivity of
teams, creativity, and necessity to imperatively respect
deadlines of delivery of projects are just as important assets
to maintain in order to develop its relationships with
organizers, exhibitors and other companies clients for the
long term.
● The second one is tied to the quality and the quantity of
rental equipment that Générale Location has available for
an event.
● The third one is related to the statistical dispersal of
clients. The first 10 clients have represented 20 % of the
consolidated net sales of 2001 considering that the biggest
client has represented about 5.8 % of net sales.
3-5-2 Suppliers risk
The supplier risk is weak. The first category of suppliers is
made of sub-contractors who bring forth to Générale
Location teams additional workforce for the building-up
of projects, knowing that the engineering, the general
overseeing, and the technical management always
remain under Générale Location’s responsibility.
Among the other suppliers of any significance (textile,
carpeting, wood, structure,…), none has any incidence on
the evolution of Générale Location.
The evolution of the oil price and its impact on
transportation cost and other raw materials do not
represent a major risk factor.