Annual report 2001 - GL events

36 37
3-3-7 Commercialization of the offer
Born out of a will for enterprise, enriched by a constant contribution of know-how by associates and managers of integrated
companies, GENERALE LOCATION has at its disposal key-assets in order to :
● add to the offer proposed to clients whilst respecting
the culture and identity which corresponds as closely as
possible to each of the structures and business sectors.
● ensure that each of the components of this offer
benefits from strong commercial dynamics, built around
a partnership with the principal organizers, from a dense
national operation, and from a clear development
strategy, around the following axes : the international,
the major accounts, the event business.
The essential part of Générale Location’s offer is today conveyed under GENERALE LOCATION‘s trade mark, the group’s
property. The other trade marks used by the Group are protected accordingly.
The commercial forces of Générale Location are organized around three axes :
● A historical axis :
Each sector of activity has at its disposal a commercial
force dedicated to the development of its activity with
clients and markets of the group on one hand and of its
own business sector on the other hand,
● Two more recent axes :
- Two development units : major accounts,
international and around events
- An international network of subsidiaries in constant
growth and coming as a complement to the
traditional commercial forces on the look-out for
opportunities at the international level.
The sales departments have today at their disposal the Catalogue Générale Location largely distributed and available on the
Générale Location web site :
www.generale-location.com
3-4
Générale Location’s offer
The economic model proposed by Générale Location is organized around two axes :
● rental of material (3.4.2)
● engineering of events and provision of services (3.4.3)
The projects realized by Générale Location are generally
a combination of rental of material and provision of
services. This combination varies as often as clients are
different (clients as organizers, clients as exhibitors) and
as much as their demands are dissimilar.
As a result, beyond the simplicity of this model of rental
and services, Générale Location has developed an
organization which includes many profit centers created
in order to remain close to the group’s clients, their
technical needs and created also for commercial as well
as management reasons. This organization is as follows :
3-4-1 An organization per business sector to better serve the concept of the
global and flexible offer
The crucial part of GENERALE LOCATION’s offer centers
around the different services proposed to organizers of
shows and events and their clients. GENERALE LOCATION,
with its mastery of far-reaching expertise, has a true
vocation as an assembler and master of works. It has
become a major player on the international scene when
it comes to engineering events. The World Cup of
Football in 1998 as well as the signature of the contract
for the Sydney and Salt Lake City Olympic Games are
good examples.
The reactivity, the availability, the respect of deadlines
are strong values developed by GENERALE LOCATION and
recognized by its clients. GENERALE LOCATION values the
human and technological potential of its creation teams,
assembled in its research and design department and
supported by powerful logistics (when it comes to
geographical operation and equipment for exhibition
and event). Thanks to these means, requests made by
GENERALE LOCATION’s clients become tangible and
concrete.