Annual report 2001 - GL events

10 11
V
enue management for events has
experienced a rapid development
within the portfolio of activities of
Générale Location.
This dynamism reflects the wish expressed by
more and more local communities to
externalize and entrust with well-known
specialists the management of their convention
centers and exhibition halls with as objective
the hosting of different events such as
congresses, conventions, seminars, exhibitions,
cocktails, shows, meetings,… For the cities it is a
way to enhance their images and to contribute
to the local economic development, especially
for hotels and tourism in general.
Already in charge of the congress centers of
Lyon, Saint Priest, Saint Etienne and Clermont-
Ferrand, Générale Location has just been
entrusted with the management of the congress
center of Toulouse for ten years and with
the management of the congress center of
Barcelona for twenty years.
This 80 000 m 2 structure in the building phase,
will offer an exceptional potential to welcome
and promote.
Venue management gives the Group strong
recurrence and a guarantee for long-term
visibility. With these activities, the Group will be
able to tighten relations with its clients, who
will be assured a venue and a specific date for
their events.
Générale Location can propose a global offer
which includes the provision of a site along a
whole package of services.
Venue management plays the role of relay
allowing the Group’s other activities to develop
themselves in total complementary.
As the number of venues managed by Générale
Location increases, the group will propose a
European offer making it possible to host on
different sites successive editions of the same
event or diversified events proposed by the
same organizer.
Through the creation or the renewal of
management agreements, this activity should
grow regularly to represent within five years a
fourth of the Group’s total sales.
Congress Center
Toulouse