Eric Gladstone Zoe Taylor - GoHofstra.com

Hofstra Heritage
The Symbols of Hofstra University
The Shield Logo
In 2005 Hofstra
introduced a
new logo as part
of a Universitywide
reimaging.
Both
the University’s
logo as well
as the Pride logo were designed by
advertising agency Powell New York,
a full-service branding and marketing
agency, noted as one of the ten firms to
watch in 2005 in Advertising Age.
The new University logo features an
“H” within a shield design. Hofstra
University has always been known for
both a tradition of academic excellence and a willingness to
evolve to meet the needs of students and the greater society.
This shield represents the University’s commitment to our
heritage and a tradition of academic excellence, while the
dynamic representation of the H within the shield embodies
the evolutionary, changing nature of the University. Hofstra
University has both honored its traditions and heritage while
embracing changing disciplines, using new technology and
remaining relevant to scholarly pursuits and the demands of
industry.
The Seal
The Hofstra seal was designed from the royal Dutch emblem by
art instructor Constant Van de Wall. The
seal is modeled on the coat of arms of
the House of Orange-Nassau. The round
seal includes the coat of arms, flanked by
lions on either side. A lion also stands in
the center of the coat of arms, holding a
sword in its right claw and a bundle of
seven arrows, which represent the seven
provinces of Holland, in its left. The seal also carries the motto
of the House of Orange-Nassau in Old French: “Je maintiendray”
(I stand steadfast). In 1988 one of the two lions on the seal
was officially replaced with a lioness. The
Hofstra seal is still in use today, though not
as a logo. The seal will be affixed to formal
documents, and used for official purposes
such as commencement, convocations, and
official University functions.
The Pride
Hofstra’s athletic teams are officially known as the Pride,
providing our teams with a strong, consistent image that
resonates with the Hofstra community. The Hofstra Athletics logo
consists of a graphic mark of a male and female lion in powerful,
synchronized motion with the word mark of the Hofstra Pride or
the specific sports team.
The Hofstra Pride refers to a pack of lions, male and female,
which work together towards a common goal and symbolize
determination and strength. The Pride conveys both the teamwork
and togetherness that is a trait of lions living in prides, who have
a close bond and work together for the good of the entire group.
The teamwork evident in prides is a trait of Hofstra’s studentathletes,
who support each other in furtherance of a common goal,
while working tirelessly to represent their teams and, in turn, the
University. Lions also possess speed, tenacity, and agility, and are
relentless in their pursuit of a goal, which are traits our studentathletes
demonstrate both on and off the field.
The first consistent use of the word “Pride” relating to athletics was
in 1989 when the University’s athletic booster club was founded
and called itself The Pride Club, which at the time simply referred
to the pride that alumni and fans had for our teams. The Pride
identity has progressed over the past decade in
a more specific fashion than just the expression
of a feeling. After one lion on the Hofstra
seal was changed into a lioness to symbolize
gender equity, the University mascots -- Kate
and Willie Pride, a lioness and lion – were
introduced.
18 Hofstra University