Strategic Plan 2011- 2016 - Town of Gilbert

Economic Development Emphasis on
Bio-Med/Life Sciences
Town Clerk (TC)
Goal: ED-TC-1 Ensure that contacts with all customers including economic development
prospects are treated in a professional and friendly manner.
Outcome: Staff in the Clerk‟s Office is seen as community ambassadors. Economic
development is often influenced by a collection of small observations. The Clerk‟s Office will
stand out in this field.
Action: Identify opportunities to improve customer service. Empower staff to take ownership
for the customer‟s experience. Recognize and celebrate employees who successfully embrace
the role of ambassador.
Measure: Increased positive feedback from customers identified and reported.
Goal: ED-TC-2 Respond promptly to requests from Economic Development department and
prospects requesting records for information on Gilbert.
Outcome: Records and information provided promptly will demonstrate commitment to
economic development.
Action: Review current practices and process for areas needing improvement. Take action to
reduce turnaround time. Update and improve resources used to assist customers in locating
assistance if not in the Clerk‟s Office.
Measure: Customers feedback that they have been well served. Economic Development
department comments on Clerk‟s support of their efforts noted and reported.
Town Manager, Communications (TMC)
Goal: ED-TMC-1 “Brand” Gilbert as a leader in Bio-Med and Life Sciences to help grow our
economy with an emphasis in that area.
Outcome: Gilbert will be known as an international leader in bio-med and life sciences. This
focus will attract associated businesses.
Action: Broadcast Town commitment to Bio-Med and Life Sciences in the appropriate
marketplace. Keep this focus in the public eye with frequency. Work to attract regional and
national stories regarding the Town‟s vision in this area.
Measure: Media tracking and website hits.
T o w n o f G i l b e r t S t r a t e g i c P l a n 2 0 1 1 - 2016 Page 45