Strategic Plan 2011- 2016 - Town of Gilbert

Technology Leader
Town Manager, Communications (TMC)
Goal: TL-TMC-1 Use technology to increase efficiency and effectiveness in news distribution
making it easy for residents to know and communicate more readily with the Town government.
Outcome: Public pride and trust will be improved, and the Town will have an enhanced ability to
share messages directly and in a timely fashion. Staff will be informed and motivated by inclusion
in a broader array of information.
Action: Distribute daily news alerts through various social media sites. Include new image items
like the logos, catch phrases and symbols for the Strategic Initiatives. Watch for misinformation on
the web and quickly distribute factual corrections.
Measure: Traditional media and social media tracking. Feedback from community and intra
organizational comments.
Town Manager, Intergovernmental Relations (TMIR)
Goal: TL-TMIR-1 Ensure that Town departments are in compliance with new laws regarding
technology. Such topics include legislation on posting public notices on municipal websites and the
new legislation requiring the tracking of expenditures and revenues on a municipal website
beginning in 2013.
Outcome: Legislation that will enable cities and towns to make public notice/budget information
available to residents without burdening existing staff and being a drain on existing and future
resources.
Action: Work with various departments regarding changes/potential changes in statutes or if
necessary, make amendments to statutes so the interests of our residents are being met. This is a
service matter as much as a fiscal matter.
Measure: The various departments have implemented the changes as required or we have been
able to make necessary changes to existing statutes to streamline with the needs of the Town.
Town Manager (TM)
Goal: TL-TM-1 Support and encourage innovative tech research and application to improve
service and operational systems, and to reduce costs per unit. Initial focus on inter/intra functions
linkage.
Outcome: Leverage effort through technology. Establish an organizational culture that includes
ongoing technology, research and development to infuse great ideas and solutions that improve
performance.
Action: Establish guidelines for software application consideration. Centralize technology efforts.
Establish an effective and efficient technology application plan. Align the organization on useful
technology exploration.
Measure: Efficiency and effectiveness measure and reported.
T o w n o f G i l b e r t S t r a t e g i c P l a n 2 0 1 1 - 2016 Page 23