Strategic Plan 2011- 2016 - Town of Gilbert

Community Livability
Town Manager, Communications (TMC)
Goal: CL-TMC-1 Strengthen public perception of Gilbert as best place to live, work and play.
Outcome: Public will acknowledge that we offer a high quality of life for a good value and
engage supportively.
Actions: Establish a communication plan with principles, approaches and most effective media.
Seek opportunities for recognition of the Town‟s outstanding achievements and quality of life.
Improve website and social media outreach. Keep media current & help focus their attention.
Measure: Media tracking conducted and reported identifying areas of notable impact.
Town Manager, Intergovernmental Relations (TMIR)
Goal: CL-TMIR-1 Develop an interdependent working relationship with members of Gilbert‟s
Legislative Delegation in an effort to increase the Town‟s effectiveness at the Legislature.
Outcome: Gilbert in a position to work more effectively with legislative representatives.
Action: Active communication with members via face time, telephone, e-mail, etc, to promote
Gilbert‟s message. Encourage members to contact Gilbert when issues of interest arise.
Measure: Vote count will be a key indicator and the response from members to e-mails and
phone calls will be an early indicator.
Town Manager (TM)
Goal: CL-TM-1 Encourage all departments to recognize their role in and include attention to
Community Livability in their directions and actions.
Outcome: Residents appreciate evidence of across the board attention by all employees to
livability. Workforce understands their role and their response is identifiable.
Action: Identify priority areas for attention and visible results. Focus effort on highest
priorities while maintaining attention to the core value. Seek relationships to share in the
“vision” and participate in the shaping of Community Livability.
Measure: Effectiveness measured by survey results and comments received.
T o w n o f G i l b e r t S t r a t e g i c P l a n 2 0 1 1 - 2016 Page 15