WO toolkit 2012 complete.pdf - GMB
WO toolkit 2012 complete.pdf - GMB
WO toolkit 2012 complete.pdf - GMB
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SECTION 2.3<br />
KEEPING MEMBERS UP TO DATE:<strong>WO</strong>RKPLACE NEWSLETTERS<br />
People at work will judge the union by what you say to them and how you say it.<br />
If you have no communications plan where you work people will get their news about <strong>GMB</strong> from their<br />
managers and supervisors.<br />
There are a number of ways you can get your message out and some will depend on what it is you have to<br />
say.You should consider the following:<br />
• Face to face discussions.<br />
• Mass meetings.<br />
• Writing to them at home.<br />
• Distributing a newsletter in the workplace.<br />
• A dedicated website.<br />
• SMS text messaging.<br />
• Employer e-mail or intranet system.<br />
• Noticeboards.<br />
Note:<br />
Your <strong>GMB</strong> Office will be able to supply you with a <strong>GMB</strong> Noticeboard Toolkit which includes posters for<br />
display where you work.A sample workplace newsletter is included at the end of this section.<br />
Each of the above methods have advantages and disadvantages.In practice the two methods most<br />
often used by workplace organisers are face to face discussions and workplace newsletters.<br />
You will get more details and support on deciding your plan to let people know about <strong>GMB</strong> at your<br />
future training courses.<br />
<strong>WO</strong>RKPLACE NEWSLETTERS<br />
Writing your workplace newsletter<br />
<strong>GMB</strong> policy is to ensure every <strong>GMB</strong> workplace has a regular newsletter produced and distributed by<br />
<strong>GMB</strong> members and <strong>GMB</strong> Workplace Organisers.<br />
Tips<br />
• Check who else is involved in producing a <strong>GMB</strong> newsletter where you work.<br />
• Make your newsletter informative and relevant to the current issues people are facing where you<br />
work.<br />
• Use your newsletter to encourage non-<strong>GMB</strong> members to join by letting them know what is going.<br />
• Include your contact details and details of workplace and branch meetings.<br />
• Make the main headline of your newsletter the main issues where you work.<br />
• The newsletter does not need to be glossy or be printed professionally.<br />
• It is better to have a two page newsletter which comes out every few weeks than a 20 page<br />
newsletter that comes out once a year.<br />
• Make sure your newsletter is delivered by hand to your members in the workplace.<br />
Note:<br />
A sample newsletter is included at the end of this section.A digital copy of this newsletter template is<br />
available from your <strong>GMB</strong> Officer or from the <strong>GMB</strong> website www.gmb.org.uk
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