IMFL - Globus Spirits

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AGENDA
Industry Overview
Company Overview
360 o Business Strategy
Financials

Which segment we operate
Indian
Alcohol
Industry
Potable
Industrial
Country
Liquor
IMFL
Beer
Esters
Acetic Acid
Fuel
Mixing
Globus Spirits’
Operating Areas

How is this industry divided
IMFL Break-up
(in million cases)
Segment
Volume
(mn cases)
% of IMFL
Whisky 116 59
Brandy 34 17
Rum 35 18
Gin 4 2
Vodka 5 3
Others 3 1

How is India’s Alcobev market poised
Research suggests that ~ 50% of liquor consumption in India is unrecorded
Country Liquor, the largest segment, is perhaps the most affected
This share of unrecorded consumption is expected to decrease as the state as well as the
central governments have cracked down on illicit liquor
Sharp fall in raw material prices to enable margin expansion
Grain & Molasses prices lower on a Y-o-Y basis
Multi-feedstock capabilities to offset cyclicality in molasses prices
Strong volume growth to be driven by:
Population
Growth
Increasing
Purchasing Power
Change In Societal
Perception
Favorable
Regulatory
Regime
Key growth drivers
Opening up of
Trade Channels
Rising
Per-Capita
Consumption

Drivers of Indian Spirits Industry
Growth
Per Capita consumption
15+ age Population growth – increased at CAGR of
Country
Per Capita (liters)
over 2% (2004-09)
Average age of initiation into drinking coming down
Favorable change in societal perception
Increase in purchasing power – Annual average per
capita expenditure on spirits increase to Rs. 635 in
2009 from Rs. 312 in 2004
Among the lowest per capita consumption – 1.2 litres
Double digit growth in certain category spirits having
major market share
Favorable Regulatory Regime
Austria 12.5
Canada 8.2
Denmark 10.9
France 2 12.6
Germany 9.9
Ireland 12.4
Japan 7.5
Korea 8.1
New Zealand 9.5
Poland 10.8
United Kingdom 10.8
United States 2 8.7
India 1 1.2
Source : OECD, Health Data (2008)
1 Datamonitor
2 2007 data
Opening up of trade channels

Global Spirits Market (Value in US$ billion)
India is one of the fastest growing
markets
In 2009, India ranks fourth in the global
spirits market with a 6.1% market share
Spirits market in India was worth US$
16.9 billion in 2009
India Spirit market registered CAGR of
17% between 2004 and 2009
Sales for the overall spirits market in
India increased by US$ 2.5 billion
between 2008 and 2009
50
45
40
35
30
25
20
15
10
Top 5 Countries Growth
United States : CAGR - 2.7% (2004-2009)
Germany: CAGR - 0.3% (2004-2009)
United Kingdom: CAGR - 0.8% (2004-2009)
France: CAGR - 3.9% (2004-2009)
India: CAGR - 17.0% (2004-2009)
Increase in sales for the 5 year period
(2004-2009) was around US$ 9.2 billion
5
0
2004 2005 2006 2007 2008 2009
Source : Datamonitor

Who we are
Amongst the leading players in Northern India
Promoted by Business Family having over 60
years of industry experience
360 o product offerings – only Company to offer
all four products across the alcohol value chain
State-of-the-art plants at Rajasthan (Behror) &
Haryana (Samalkha & Hisar)
Capacities – 84.4 million BL p.a.
Multi-feed capability
Captive water and power plant
Experienced management team
120%
100%
80%
60%
40%
20%
0%
GSL Capacity Utilization & Sale Trend
52%
FY06
76%
FY07
72%
FY08
Gross Sales
80%
FY09
103% 100%
FY10
FY11*
Capacity Utilization
100%
H1
FY12*
* FY11 & H1FY12 gross sales includes financial performance of ADL
6,000
5,000
4,000
3,000
2,000
1,000
-
Gross Sales Rs. Million

Key Milestones..
What we achieved…
2011-12
2010-11
2007-08
2006-07
2005-06
Merged 100% subsidiary, Associated Distellers Limited (ADL) with Globus Spirits Limited (GSL) –
increasing total capacities to 84.4 million bulk litres p.a.
Expanded capacities at both plants at Samalkha & Behror from 28.8 million bulk litre to 70.0 million
bulk litres p.a.
Launched its own IMFL brands across India which has met with huge success
Crossed Rs. 1500 mn sales
Crossed Rs. 1000 mn sales
Authorized Share Capital increased from Rs. 100 mn to Rs. 25 0mn
Name of the Company changed from Globus Agronics Limited to Globus Spirits Limited
Grain based Distillation Plant commences operation at Samalkha Unit in April, 2005
2004-05
1999-00
1998-99
1996-97
1995-96
Sets up Effluent Treatment and Environment friendly Bio-Composite Plant
Commenced bottling of IMFL at Behror Unit in August, 1999 and Country Liquor at Samalkha Unit
Started production of IMFL at its Behror unit
During the year Behror Unit also started production
Crossed Rs. 500 mn sales
Sets up second Distillery unit at Behror, Rajasthan ; Unit commissioned
Enters into agreement with International Distilleries (India) Ltd. (1) to bottle IMFL products under
the brand name of ‘IDI’
1994-95
Set up first Distillery; commenced production of Ethyl Alcohol in April 1994 at Samalkha Unit,
Haryana. Unit was set up with an installed capacity of 14.4 ms BL per annum
Acquired 18 acres of land in village Shyampur in Behror, Rajasthan
1. A subsidiary of International Distillers and Ventures, UK.

Board of Directors
Mr. Gautam Premnath Khandelwal
Non-Executive Chairman
Mr. Ajay Kumar Swarup
Promoter & Managing Director
50 years
Mr. Manik Lal Dutta
Executive Director
63 years
Dr. Bhaskar Roy
Director Finance & CFO
46 years
Mr. Joginder Singh Damija
Independent Director
75 years
Mr. Santosh Kumar Bishwal
Independent Director
62 years
Mr. Rajesh Kumar Malik
Whole-time director
53 years
Mr. Rameshwar Dayal Aggarwal
Whole-time director
54 years
Mr. Khandelwal has over 23 years of experience in senior managerial positions and he is on the
Board of many companies such as Nagpur Power & Industries Ltd., Motwane Mfg. Co. Pvt.
Ltd., Krohm Solutions Pvt. Ltd., Punjab National Bank etc.
Product of The prestigious Doon School, Dehrandun; BA Economics (Hons.), St. Stephens
College, Delhi University, PGDBM from IIM Kolkatta. He has over 24 years of experience in the
alcohol industry. Co-promoted Associated Distilleries in 1983 and promoted GSL in 1993. He
was also the President of All India Distillers’ Association during the years 1992 – ‘95
36+ years in alcohol industry. He was earlier with UB Group as production head for North India
& Nepal operation
21 years experience in finance and general management with companies such as Dhampur
Sugar Mills Ltd and Saraya Industries Ltd.
46+ years experience in various industries including liquor. Served with major spirit companies
including UB Group in multiple positions and as Director and Vice chairman of SAB India.
Extensive experience with forms such Union Carbide, UB. Group in senior positions. Faculty at
XLRI
29+ years experience in liquor industries with firms such as Tilaknagar industries, Associated
Distilleries, etc.
25+ years experience in alcohol industry with firms such as Royal Distilleries, Som Distilleries,
Oasis Distilleries, etc.

Key Managerial Personnel
Name Designation Qualification Exp Prev Assignments
Sudhir Chopra
COO – Sales and
Marketing (IMFL)
PG – Advance Marketing,
PGDBA, Univ. of Bath, UK
25
John Distilleries, ABD
India, USL
Shekhar Swarup
VP –IMFL
BSc Business and Management,
Univ. of Bradford, UK
3 Smart Analyst India
Keyur Patel
AVP Marketing
PGDBM, Sri Sringeri Sharada
Institute Of Management
9
Cobra Beer India,
Radico Khiatan
Deepak Saroha Works Manger BSc, DIFAT, VSI, Pune 10 Radico Khaitan
Kapil Verma Sr GM BA, PGDIR & PM 11 -
Santosh
Pattanayak
Company Secretary Bcom, LLB, ACS 4
Magnum Strips &
Tubes

What we offer
IMFL
Franchisee
STRATEGIC
PRESENCE
ACROSS
PRODUCTS
Extra
Neutral
Alcohol
Raw
Materials*
Country
Liquor
SEAMLESS
INTEGRATED
PRODUCTION
PROCESS
Rectified
Spirits
Branded
IMFL
360 o PRODUCT OFFERINGS
* - Raw Material – Molasses,
Broken Rice/Bajra

What is our focus area
In Focus
Focus to grow in all 4 business lines of the spirits industry, offering our investors to have a
true stake in the progress of the industry as a whole
GSL’s believes Potable Liquor has a huge potential and the Company is well poised to gain
advantage given its focus

Rs. Million
Where we stand – Bulk Alcohol &
IMFL-Franchisee
Dominance in Bulk Alcohol & IMFL-Franchise
through Quality & Cost
Contributes around 40% to GSL top line
Serves as basis for GSL’s other segments like CL
& IMFL to ensure quality and cost
Bulk Alcohol
Sale of bulk alcohol as a commodity
Clients are elite Indian Alcobev Companies
such as United Spirits, Jagatjit Industries Ltd
and ABD Ltd etc.
IMFL - Franchise
1.5 mn cases per annum existing tie-up with
ABD Ltd for the state of Rajasthan & Haryana
2,000
1,800
1,600
1,400
1,200
1,000
800
600
400
200
-
Bulk Alcohol & IMFL Franchisee Sale Trend
295 265
FY06
FY07
1,300
FY08
1,502
FY09
1,752
FY10
1,964
FY11
970
H1
FY12
Source : Company

Our Focus in Bulk Alcohol & IMFL-
Franchise
Strengthen existing relationship with customers
Capitalize on increasing demand for Indian Bulk Alcohol in African & Middle-East
markets through exports
Develop this segment as Cash Cow for supporting Branded IMFL growth
GSL supplemented its growth plans with in-house capacity expansion
Existing plants (Samalkha & Behror) expanded from current total capacity of 28.8
million BLPA to 70.0 million BLPA
Bulk Alcohol & IMFL-Franchise contributes to higher capacity utilization

Rs. Million
Where we stand – Country Liquor
Currently market leader in Country Liquor
Country Liquor Brands
Contributes ~ 45% to GSL Revenues
Market Leader in North India
Rana
Rajasthan no.-1
Ghoomar
Samalkha Ki Saunfi
Kinnu
Commander
Rajasthan with 25% market share selling
around 4.2 mn cases per annum
New Delhi with 25% market share selling
around 1.2 mn cases per annum
Samalkha no.-1 Nimbu
Country Liquor Sale Trend
2,000
1,711
1,629
1,600
1,631
Haryana with 30% market share selling
around 8.4 mn cases per annum
1,200
800
571
850
967
1,025
Expected to ride the rural consumption
wave
400
-
FY06
FY07
FY08
FY09
FY10
FY11
H1
FY12
Source : Company
Note: volumes and market shares are based on the current monthly run rate

Our Focus – Consolidating Position in
Country Liquor segment
CL Industry in North India has recorded double digit growth
in CL unlike the rest of the country where the overall growth
has been fairly stagnant
GSL has grown at higher rate than the industry average in all
the existing markets in North India
GSL aims to consolidate its position in this market by
Branding CL and marketing it like IMFL with variants and
flavours
Continued focus on quality & costs to remain competitive
Further extending depth of distribution coverage for reaching
untapped markets

Rs. Million
Where we stand – Branded IMFL
Recent foray into this segment in 2007-08
3 core brands and over 10 filler brands with their
variants launched
Current presence in 9 states i.e. Andhra Pradesh,
Chandigarh, Delhi, Haryana, Himachal Pradesh,
Kerala, Punjab, Rajasthan & Uttar Pradesh
450
400
Branded IMFL Sale Trend
410
‘County Club’ to spearhead the branded IMFL
business and to be a core brand around which GSL
will build its pan India strategy – initial response
encouraging
350
300
250
200
150
100
50
33
183
271
252
To launch one new brand in the “semi premium”
category
0
FY08
FY09
FY10
FY11
H1
FY12

Our Focus – Branded IMFL
Aggressive expansion plans in the highly profitable branded IMFL segment
Increase advertising & marketing spend to build a healthy portfolio of brands with a pan
India appeal
Increase distribution in existing markets
Utilize strong existing CL segment distribution network to leverage branded IMFL
portfolio
Addition of Eastern and Western Regions
Strengthening sales and marketing teams
Execute reciprocal franchisee bottling arrangement to establish a pan India
Entry in CSD with existing Brands which will supplement in driving branded IMFL
volumes

Recent Brand Campaign

Improving operational efficiencies for
competitive advantage
Implementing ERP to achieve business transparency and better cost control
Initiated efforts for fuel and energy conservation
Using Biogas and Biomass as fuel for power generation
Earning Carbon Credits which can be traded in International market
Launching Green House Gas abatement initiative
Increasing cogeneration capacity

All figures in Rs. Million
How we have performed – Consolidated
Financial Review
Revenues (Net of Excise)
3,866
EBIDTA
645
1,125
1,597
1,998
2,671
2,482
152
219
262
388
366
H1
FY'12
FY'11
FY'10
FY'09
FY'08
FY'07
H1
FY'12
FY'11
FY'10
FY'09
FY'08
FY'07
122
Profit Before Tax
554
459
195 199
285
87
Profit After Tax
126 129
289
399
213
H1
FY'12
FY'11
FY'10
FY'09
FY'08
FY'07
H1
FY'12
FY'11
FY'10
FY'09
FY'08
FY'07
Consolidated performance includes financial results of GSL & ADL

Thank You
For more information about us please visit www.globusspirits.com OR contact:
Dr. Bhaskar Roy
Globus Spirits Limited
Phone: +91 11 6642 4600
Fax: +91 11 6642 4629
Email: broy@globusgroup.in
Ishan Selarka / Mayur Maniyar
Citigate Dewe Rogerson
Phone : +91 22 66451232 / 1220
Email: ishan@cdr-india.com
mayur@cdr-india.com