Corporate Presentation - Globus Spirits
Corporate Presentation - Globus Spirits
Corporate Presentation - Globus Spirits
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County Club Whisky<br />
Product Description<br />
Whisky in regular segment, blended with rare mature malts, attractively<br />
packaged<br />
Target Segment<br />
Age group of 25 – 35 year olds<br />
Sec B2/C (e.g. sales professionals,<br />
sole traders, etc.)<br />
Positioning<br />
Reinforces self confidence and belief,<br />
meant for aspiring & confident<br />
individuals, who are extrovert and<br />
who like to socialize – punchline “Har<br />
Safar Apne Dum Par”<br />
Presence<br />
Punjab, Haryana, Chandigarh,<br />
Himachal Pradesh, Uttar Pradesh,<br />
Rajasthan and Andhra Pradesh<br />
19
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