Corporate Presentation - Globus Spirits
Corporate Presentation - Globus Spirits
Corporate Presentation - Globus Spirits
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Encouraging growth in IMFL business<br />
Launched IMFL business in 2007-08,<br />
introduced brands in regular and semipremium<br />
category<br />
Distribution reach in 8 states, i.e., Haryana,<br />
Rajasthan, Chandigarh, Punjab, Himachal<br />
Pradesh, Kerala, Andhra Pradesh and Delhi<br />
contributing to ~40% of industry<br />
Two-fold growth strategy<br />
‣ Build robust distribution network through launch<br />
of brands in regular or mass market segments<br />
and leverage this network for marketing higher<br />
value added products<br />
‣ Build a premium product portfolio in<br />
collaboration with international partners<br />
enjoying strong brand equity globally<br />
IMFL Brands<br />
Brand Category Price Point<br />
French Castle Brandy Semi-Premium<br />
County Club Whisky Regular<br />
Hannibal Legendary Rum Regular<br />
White Lace Gin Regular<br />
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