Corporate Presentation - Globus Spirits
Corporate Presentation - Globus Spirits
Corporate Presentation - Globus Spirits
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Largest Indian player in the ‘economy’ segment<br />
Leadership position in all three states , i.e., Haryana,<br />
Rajasthan and Delhi<br />
Retail level value of business is ~Rs. 15 billion<br />
Volume in excess of 12 mn cases per year<br />
Key brands are Nimboo, Narangi, Ghoomar, Heer<br />
Ranjha<br />
State<br />
Market Share in IMIL<br />
FY12 Sales<br />
(Mn Cases)<br />
Market<br />
Share<br />
Haryana 7.2 27%<br />
Rajasthan 3.9 25%<br />
Delhi 1.5 25%<br />
Pioneered the concept of branding with launch of<br />
‘Nimboo’ brand in Haryana<br />
Markets evolving from ‘commodity’ to ‘brand’ as<br />
traditional controls are giving way to free markets<br />
Growth to be driven by favorable industry dynamics<br />
(growth at 8-10%) and leveraging strong positioning<br />
through introduction of innovative products<br />
Solid competitive position – distribution strength, brand equity<br />
15
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