Corporate Presentation - Globus Spirits
Corporate Presentation - Globus Spirits
Corporate Presentation - Globus Spirits
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Consumer portfolio spread across value segments<br />
Premium<br />
Semi-<br />
Premium<br />
‣ Serves the Sec A class<br />
‣ MRP is more than Rs.500 per 750ml bottle<br />
‣ Usually imported blends, solid heritage<br />
‣ GSL planning to launch products in this segment<br />
‣ Serves the Sec A/B classes<br />
‣ MRP is ~Rs.250-500 per 750ml bottle<br />
‣ GSL presence in brandy<br />
‣ GSL brand is French Castle, launched recently in May’12<br />
Regular<br />
‣ Serves the Sec B/C classes<br />
‣ MRP is ~Rs.180-250 per 750ml bottle<br />
‣ GSL presence in whisky, rum and gin<br />
‣ GSL brands are County Club, Hannibal, White Lace<br />
Economy (IMIL)<br />
‣ Serves the lower income group<br />
‣ MRP is ~Rs.70-100 per 750ml bottle<br />
‣ Flavored catering to local taste preferences<br />
‣ GSL brands are Nimboo, Narangi, Heer Ranjha, etc.<br />
…strategy has always been geared toward value enhancement<br />
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