RED HERRING PROSPECTUS Dated August 24 ... - Globus Spirits
RED HERRING PROSPECTUS Dated August 24 ... - Globus Spirits RED HERRING PROSPECTUS Dated August 24 ... - Globus Spirits
1. Signages (200 retail outlets) 5x10ft Size; frontlit flex 3 3 3 3 5 3 3 3 3 3 2. Product dummy (100 retail outlets) 10ft high Inflatable bottle placed on ground level 15 15 15 15 20 15 10 7 7 4 3. Glow sign (100 retail outlets) Huge “20-20” branding (6x4ft size) 8 8 8 8 15 8 6 8 6 2 4) Consumer Promotion • Touch Points Ahaatas Pubs Bars • Activity options Spot sampling Venue branding Spot Sampling •TG – all whiskey drinkers Quantity – up to 180 ml to each individual •Coverage 75 Ahaatas 25 Pubs & Bars •Activity period – 3days at each spot •Total Activity period – 2Months (with 5Teams) •Estimated cost – 15 10 15 10 40 25 10 7 7 3 Venue Branding Branding options: •Fence branding •Branded gate arches •Branded Furniture Table covers & table mats Chair covers Counters • Branded Cutlery Disposable glasses Ceramic plates Ash trays • Estimated cost – 25 15 25 15 40 40 10 7 7 3 41
Mass Media options: • Hoardings 3 3 3 3 3 3 3 3 3 3 Brand Property SPONSORING tournament 10 5 10 10 30 20 10 5 5 5 •Brand Promotion all Paintings 5 5 5 5 5 5 5 5 5 2 •Mobile display van 5 5 15 15 15 15 8 8 6 2 •Road shows 8 4 8 8 8 8 8 8 4 4 Sponsorship of Events 5 3 5 5 10 10 5 3 5 2 Creative Designing 5 3 5 5 10 10 5 3 5 2 Market Research 5 3 5 5 15 5 5 3 5 2 TOTAL 162 122 167 142 326 252 118 85 88 45 GRAND TOTAL: Rs. 1507 lakhs c. DETAILS FOR INITIAL FUNDING REQUIREMENT FOR OPERATIONS ARE GIVEN BELOW: For the purpose of calculation of working capital requirements, the following have been assumed: i. Debtors – Thirty (30) days ii. Inventories and Finished Goods – Five (5) days iii. Creditors – Thirty (30) days DEBTORS (including Excise Duty) INVENTORIES FINISHED GOODS (Rs. in lakhs) CREDITORS TOTAL Haryana 122.24 23.26 33.35 24.38 154.47 Punjab 127.32 8.14 12.48 8.31 139.63 Chandigarh 56.16 6.43 9.54 6.76 65.37 Uttar Pradesh 252.38 15.66 23.57 17.99 273.62 Uttaranchal 69.99 5.24 9.23 5.61 78.85 Rajasthan 120.36 6.08 9.65 6.47 129.62 Kerala 114.75 3.89 6.85 3.89 121.60 Karnataka 111.39 3.14 5.12 3.15 116.50 Andhra Pradesh 162.73 3.49 5.71 3.56 168.37 Pondicherry 56.62 1.81 3.05 1.85 59.63 TOTAL 1193.94 77.14 118.55 81.97 1307.66 TOTAL, say 1307 The Company has already launched its own IMFL products in the following States: i. Haryana - Brands Launched **: • 20-20 Premium Whisky • GR 8 Times Whisky • Hannibal Legendary Rum • White Lace Duet Gin • GR 8 Times Dry Gin • GR8 Times XXX Rum ii. Rajasthan - Brands Launched : 42
- Page 17 and 18: The Company has reported a net nega
- Page 19 and 20: the Excise and liquor sourcing poli
- Page 21 and 22: Writ Petitions related to notificat
- Page 23 and 24: Northern India Alcohol Sales Pvt. L
- Page 25 and 26: 8. Dependence on agri products Mana
- Page 27 and 28: l. In addition to the BRLMs, the Co
- Page 29 and 30: enforced prohibition in 1996, but h
- Page 31 and 32: THE ISSUE Equity Shares offered: Fr
- Page 33 and 34: Particulars As on 31.03.2005 31.03.
- Page 35 and 36: Particulars For the Year/Period End
- Page 37 and 38: BOARD OF DIRECTORS Name of the Dire
- Page 39 and 40: Jawahar Vyapar Bhawan, 14th Floor 1
- Page 41 and 42: STATEMENT OF INTER SE ALLOCATION OF
- Page 43 and 44: The grading is however, constrained
- Page 45 and 46: Industry Outlook & Prospects The do
- Page 47 and 48: on a proportionate basis. For furth
- Page 49 and 50: CAPITAL STRUCTURE OF THE COMPANY Sh
- Page 51 and 52: others # 17.4.1995 $ 2,11,640 10 47
- Page 53 and 54: 1.11.1994 Acquisition 18,75,000 10
- Page 55 and 56: Category Code Category of Sharehold
- Page 57 and 58: 8. Mr. Ashok Kumar 33 0.0003 9. Mr.
- Page 59 and 60: OBJECTS OF THE ISSUE The Company pr
- Page 61 and 62: In case of variations in the actual
- Page 63 and 64: 1. Plant and Machinery for 35 KLPD
- Page 65 and 66: Taxes & Duties 127.00 Total 918.00
- Page 67: Franchise Fees - - - 4.00 Bond Fees
- Page 71 and 72: Alcobrew has vide its letter dated
- Page 73 and 74: K GENERAL CORPORATE PURPOSES: The l
- Page 75 and 76: FUNDS DEPLOYED As per the certifica
- Page 77 and 78: Terms of Payment Margin Amount empl
- Page 79 and 80: BASIS FOR ISSUE PRICE The Issue Pri
- Page 81 and 82: Note: The average return on net wor
- Page 83 and 84: STATEMENT OF TAX BENEFITS TAX BENEF
- Page 85 and 86: According to section 10(38) of the
- Page 87 and 88: As per the provisions of Section 11
- Page 89 and 90: Tax. However, the aforesaid income
- Page 91 and 92: SECTION IV: ABOUT THE ISSUER COMPAN
- Page 93 and 94: In India alcohol is largely produce
- Page 95 and 96: Government Policy & Regulations The
- Page 97 and 98: • Scotch rose by 7.0%. Scotch bra
- Page 99 and 100: substantial market share to India s
- Page 101 and 102: As the Company is increasing its In
- Page 103 and 104: Higher level of instrumentation has
- Page 105 and 106: II. ORDERS ALREADY PLACED: Sl. No 1
- Page 107 and 108: Engineering, Plot No. 65, Bhagwati
- Page 109 and 110: 2 nd Stage (Bio-composting) The was
- Page 111 and 112: converts the slurry into a hydrated
- Page 114 and 115: FLOW CHART OF FINISHING GOODS Recti
- Page 116 and 117: The availability of grain particula
Mass Media options:<br />
• Hoardings 3 3 3 3 3 3 3 3 3 3<br />
Brand Property<br />
SPONSORING tournament 10 5 10 10 30 20 10 5 5 5<br />
•Brand Promotion<br />
all Paintings 5 5 5 5 5 5 5 5 5 2<br />
•Mobile display van 5 5 15 15 15 15 8 8 6 2<br />
•Road shows 8 4 8 8 8 8 8 8 4 4<br />
Sponsorship of Events 5 3 5 5 10 10 5 3 5 2<br />
Creative Designing 5 3 5 5 10 10 5 3 5 2<br />
Market Research 5 3 5 5 15 5 5 3 5 2<br />
TOTAL 162 122 167 142 326 252 118 85 88 45<br />
GRAND TOTAL: Rs. 1507 lakhs<br />
c. DETAILS FOR INITIAL FUNDING REQUIREMENT FOR OPERATIONS ARE GIVEN<br />
BELOW:<br />
For the purpose of calculation of working capital requirements, the following have been<br />
assumed:<br />
i. Debtors – Thirty (30) days<br />
ii. Inventories and Finished Goods – Five (5) days<br />
iii. Creditors – Thirty (30) days<br />
DEBTORS<br />
(including<br />
Excise<br />
Duty)<br />
INVENTORIES<br />
FINISHED<br />
GOODS<br />
(Rs. in lakhs)<br />
C<strong>RED</strong>ITORS TOTAL<br />
Haryana 122.<strong>24</strong> 23.26 33.35 <strong>24</strong>.38 154.47<br />
Punjab 127.32 8.14 12.48 8.31 139.63<br />
Chandigarh 56.16 6.43 9.54 6.76 65.37<br />
Uttar Pradesh 252.38 15.66 23.57 17.99 273.62<br />
Uttaranchal 69.99 5.<strong>24</strong> 9.23 5.61 78.85<br />
Rajasthan 120.36 6.08 9.65 6.47 129.62<br />
Kerala 114.75 3.89 6.85 3.89 121.60<br />
Karnataka 111.39 3.14 5.12 3.15 116.50<br />
Andhra Pradesh 162.73 3.49 5.71 3.56 168.37<br />
Pondicherry 56.62 1.81 3.05 1.85 59.63<br />
TOTAL 1193.94 77.14 118.55 81.97 1307.66<br />
TOTAL, say 1307<br />
The Company has already launched its own IMFL products in the following States:<br />
i. Haryana - Brands Launched **:<br />
• 20-20 Premium Whisky<br />
• GR 8 Times Whisky<br />
• Hannibal Legendary Rum<br />
• White Lace Duet Gin<br />
• GR 8 Times Dry Gin<br />
• GR8 Times XXX Rum<br />
ii. Rajasthan - Brands Launched :<br />
42
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