RED HERRING PROSPECTUS Dated August 24 ... - Globus Spirits

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1. Signages (200 retail outlets) 5x10ft Size; frontlit flex 3 3 3 3 5 3 3 3 3 3 2. Product dummy (100 retail outlets) 10ft high Inflatable bottle placed on ground level 15 15 15 15 20 15 10 7 7 4 3. Glow sign (100 retail outlets) Huge “20-20” branding (6x4ft size) 8 8 8 8 15 8 6 8 6 2 4) Consumer Promotion • Touch Points Ahaatas Pubs Bars • Activity options Spot sampling Venue branding Spot Sampling •TG – all whiskey drinkers Quantity – up to 180 ml to each individual •Coverage 75 Ahaatas 25 Pubs & Bars •Activity period – 3days at each spot •Total Activity period – 2Months (with 5Teams) •Estimated cost – 15 10 15 10 40 25 10 7 7 3 Venue Branding Branding options: •Fence branding •Branded gate arches •Branded Furniture Table covers & table mats Chair covers Counters • Branded Cutlery Disposable glasses Ceramic plates Ash trays • Estimated cost – 25 15 25 15 40 40 10 7 7 3 41
Mass Media options: • Hoardings 3 3 3 3 3 3 3 3 3 3 Brand Property SPONSORING tournament 10 5 10 10 30 20 10 5 5 5 •Brand Promotion all Paintings 5 5 5 5 5 5 5 5 5 2 •Mobile display van 5 5 15 15 15 15 8 8 6 2 •Road shows 8 4 8 8 8 8 8 8 4 4 Sponsorship of Events 5 3 5 5 10 10 5 3 5 2 Creative Designing 5 3 5 5 10 10 5 3 5 2 Market Research 5 3 5 5 15 5 5 3 5 2 TOTAL 162 122 167 142 326 252 118 85 88 45 GRAND TOTAL: Rs. 1507 lakhs c. DETAILS FOR INITIAL FUNDING REQUIREMENT FOR OPERATIONS ARE GIVEN BELOW: For the purpose of calculation of working capital requirements, the following have been assumed: i. Debtors – Thirty (30) days ii. Inventories and Finished Goods – Five (5) days iii. Creditors – Thirty (30) days DEBTORS (including Excise Duty) INVENTORIES FINISHED GOODS (Rs. in lakhs) CREDITORS TOTAL Haryana 122.24 23.26 33.35 24.38 154.47 Punjab 127.32 8.14 12.48 8.31 139.63 Chandigarh 56.16 6.43 9.54 6.76 65.37 Uttar Pradesh 252.38 15.66 23.57 17.99 273.62 Uttaranchal 69.99 5.24 9.23 5.61 78.85 Rajasthan 120.36 6.08 9.65 6.47 129.62 Kerala 114.75 3.89 6.85 3.89 121.60 Karnataka 111.39 3.14 5.12 3.15 116.50 Andhra Pradesh 162.73 3.49 5.71 3.56 168.37 Pondicherry 56.62 1.81 3.05 1.85 59.63 TOTAL 1193.94 77.14 118.55 81.97 1307.66 TOTAL, say 1307 The Company has already launched its own IMFL products in the following States: i. Haryana - Brands Launched **: • 20-20 Premium Whisky • GR 8 Times Whisky • Hannibal Legendary Rum • White Lace Duet Gin • GR 8 Times Dry Gin • GR8 Times XXX Rum ii. Rajasthan - Brands Launched : 42
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RED HERRING PROSPECTUS Please read
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TABLE OF CONTENTS SECTION TITLE PAG
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Chatrath & Co., Chartered Accountan
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Margin Amount Memorandum of Associa
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Company/Industry Related Terms/Tech
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NRE Account Non Resident External A
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• Company’s ability to successf
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The Company constantly endeavours t
Page 17 and 18: The Company has reported a net nega
Page 19 and 20: the Excise and liquor sourcing poli
Page 21 and 22: Writ Petitions related to notificat
Page 23 and 24: Northern India Alcohol Sales Pvt. L
Page 25 and 26: 8. Dependence on agri products Mana
Page 27 and 28: l. In addition to the BRLMs, the Co
Page 29 and 30: enforced prohibition in 1996, but h
Page 31 and 32: THE ISSUE Equity Shares offered: Fr
Page 33 and 34: Particulars As on 31.03.2005 31.03.
Page 35 and 36: Particulars For the Year/Period End
Page 37 and 38: BOARD OF DIRECTORS Name of the Dire
Page 39 and 40: Jawahar Vyapar Bhawan, 14th Floor 1
Page 41 and 42: STATEMENT OF INTER SE ALLOCATION OF
Page 43 and 44: The grading is however, constrained
Page 45 and 46: Industry Outlook & Prospects The do
Page 47 and 48: on a proportionate basis. For furth
Page 49 and 50: CAPITAL STRUCTURE OF THE COMPANY Sh
Page 51 and 52: others # 17.4.1995 $ 2,11,640 10 47
Page 53 and 54: 1.11.1994 Acquisition 18,75,000 10
Page 55 and 56: Category Code Category of Sharehold
Page 57 and 58: 8. Mr. Ashok Kumar 33 0.0003 9. Mr.
Page 59 and 60: OBJECTS OF THE ISSUE The Company pr
Page 61 and 62: In case of variations in the actual
Page 63 and 64: 1. Plant and Machinery for 35 KLPD
Page 65 and 66: Taxes & Duties 127.00 Total 918.00
Page 67: Franchise Fees - - - 4.00 Bond Fees
Page 71 and 72: Alcobrew has vide its letter dated
Page 73 and 74: K GENERAL CORPORATE PURPOSES: The l
Page 75 and 76: FUNDS DEPLOYED As per the certifica
Page 77 and 78: Terms of Payment Margin Amount empl
Page 79 and 80: BASIS FOR ISSUE PRICE The Issue Pri
Page 81 and 82: Note: The average return on net wor
Page 83 and 84: STATEMENT OF TAX BENEFITS TAX BENEF
Page 85 and 86: According to section 10(38) of the
Page 87 and 88: As per the provisions of Section 11
Page 89 and 90: Tax. However, the aforesaid income
Page 91 and 92: SECTION IV: ABOUT THE ISSUER COMPAN
Page 93 and 94: In India alcohol is largely produce
Page 95 and 96: Government Policy & Regulations The
Page 97 and 98: • Scotch rose by 7.0%. Scotch bra
Page 99 and 100: substantial market share to India s
Page 101 and 102: As the Company is increasing its In
Page 103 and 104: Higher level of instrumentation has
Page 105 and 106: II. ORDERS ALREADY PLACED: Sl. No 1
Page 107 and 108: Engineering, Plot No. 65, Bhagwati
Page 109 and 110: 2 nd Stage (Bio-composting) The was
Page 111 and 112: converts the slurry into a hydrated
Page 114 and 115: FLOW CHART OF FINISHING GOODS Recti
Page 116 and 117: The availability of grain particula
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Domestic - 10 KL Per Day TOTAL - 14
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Power Generation Present Requiremen
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The Spent Wash generated from disti
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• White Lace Duet Gin GR 8 Times
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Indian IMFL Industry has undergone
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Certificate dated 23 rd January 200
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6. Manufacturing Agreement Parties:
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its distinct identity in the Countr
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PROPERTY A. Properties owned by the
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Date of Agreement: 25.3.1995 vide D
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Date of Agreement: 12.1.1995 vide D
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27. M/s Globus Agronics Limited Dat
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Parties Sub-Lessor Associated Disti
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Class 33 (Thirty Three) Applicant G
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Sr. No Mark Registration Number Cla
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BRIEF HISTORY AND OTHER CORPORATE M
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22.08.1995 • Change in Authorised
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DIN: 00769308 01.08.2009) Term: 3 y
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Limited in 1983 and later promoted
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Industrial Engineer where he was re
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If at any time the director ceases
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CORPORATE GOVERNANCE CORPORATE GOVE
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1. To scrutinize the Share transfer
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Further, the Directors are also int
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Chart 1: BEHROR UNIT, RAJASTHAN 139
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141
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joined Radico Khaitan Limited in 19
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PROMOTERS Mr. Ajay Kumar Swarup and
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Sl. No. Name of Shareholder No. of
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Related Party Transactions For deta
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estatements and regroupings as cons
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ANNEXURE-II STATEMENT OF PROFIT & L
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At each balance sheet an assessment
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Particulars Key Management Personal
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Particulars Associates Key Manageme
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ENA BL 44.93 1477.37 14.06 1080.81
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AS ON PARTICULARS 31-Mar-05 31-Mar-
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guaranteed by Sh. Madhav K. Swarup
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ANNEXURE-XI STATEMENT OF CURRENT LI
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Note: ** Information pertaining to
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EXISTING BORROWING FACILITIES The C
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Prepayment Charges: 2% of the Prepa
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losses and deferred expenditure not
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There are no defaults in meeting an
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3. Networth means aggregate of valu
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SHAREHOLDING Sl. No. Name of Shareh
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horticulture and agriculture in all
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There are no defaults in meeting an
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Ajay Swarup) together hold 100% sha
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3. Networth means aggregate of valu
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MANAGEMENT’S DISCUSSION AND ANALY
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Interest & Finance Charge 40.29 53.
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Interest and Finance Expenses The i
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Similarly, for consumers like fuel
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(b). Recovery Suits 1. Globus Agron
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SB. Civil Writ Petition No. 3454 of
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ecovery of the amount of cess payab
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New-Delhi. which on account of any
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(Prevention & Control of Pollution)
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Whisky (Own Brand) and Country Liqu
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Transformer and 11 KV Line Validity
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Valid until cancelled. Government o
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4 - Distributable profits have been
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The filing of the Red Herring Prosp
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person consequent to or in connecti
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Others The total fees payable to th
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The auditors of the Company are app
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• Right to receive surplus on liq
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Application by Eligible NRIs/FIIs r
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Market Lot Share Who can apply ** E
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ISSUE PROCEDURE Principal Terms And
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one Bid in the ASBA Bid cum Applica
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exchange in India only in favour of
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Bidders are advised to ensure that
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2. In accordance with the SEBI guid
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The Bidders may note that the Escro
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) The book gets built up at various
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Filing of the Red Herring Prospectu
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c. Do not Bid on another Bid-cum-Ap
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The Company in its absolute discret
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In case of Bids made by Insurance C
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c) In case of Resident QIB Bidders:
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application received and a photo ma
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Herring Prospectus and as per the i
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have submitted Bids at or above the
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EQUITY SHARES IN DEMATERIALIZED FOR
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the disclosed manner and/ or demat
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The Company will provide adequate f
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Our Company, in consultation with t
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• The BRLMs shall ensure that ade
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eceived the ASBA in a physical or e
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ank account and not to the Bankers
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In case of ASBA Bids made pursuant
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SECTION IX MAIN PROVISIONS OF THE A
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CAPITAL AND INCREASE AND REDUCTION
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to accept the shares offered, the B
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in lieu thereof, to the satisfactio
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30. A call may be revoked or postpo
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46. The Board may, at anytime befor
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The Board may, at any time, give no
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10. The Register and Index of benef
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that in the case of an Annual Gener
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committee or other legal guardian;
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DIRECTORS (8) The book containing t
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notwithstanding fixed by the Articl
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(a) a director in such company, and
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the Board may by resolution vest in
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(a) (b) the names of the Directors
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mortgage may contain a power of sal
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(b) The Company shall also be at, l
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174. For the purpose of giving effe
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Register of Members, shall have bee
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Documents for Inspection i) Memoran
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DECLARATION All the relevant provis
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RED HERRING PROSPECTUS Dated August 24 ... - Globus Spirits

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