RED HERRING PROSPECTUS Dated August 24 ... - Globus Spirits

on a proportionate basis. For further details see the section entitled “Basic Terms of the
Issue” on page nos. 49 of this Red Herring Prospectus.
While the process of Book Building under SEBI Guidelines is not new, investors are advised to
make their own judgment about investment through this process prior to making a Bid or
Application in the Issue.
Illustration of Book Building and Price Discovery Process (Investors should note that the
following is solely for the purpose of illustration and is not specific to the Issue)
Bidders can bid at any price within the price band. For instance, assume a price band of Rs.20 to
Rs. 24 per share, issue size of 3,000 equity shares and receipt of five bids from bidders, details
of which are shown in the table below. A graphical representation of the consolidated demand
and price would be made available at the bidding centres during the bidding period. The
illustrative book as shown below shows the demand for the shares of the Company at various
prices and is collated from bids from various investors.
Number of Equity
Shares Bid for
Bid Price
(Rs.)
Cumulative Equity
Shares
Subscription Shares bid
for
500 24 500 16.67%
1,000 23 1,500 50.00%
1,500 22 3,000 100.00%
2,000 21 5,000 166.67%
2,500 20 7,500 250.00%
The price discovery is a function of demand at various prices. The highest price at which the
issuer is able to issue the desired number of shares is the price at which the book cuts off i.e.
Rs. 22 in the above example. The Issuer, in consultation with the book running lead manager,
will finalise the issue price at or below such cut off price, i.e. at or below Rs. 22. All bids at or
above this issue price and cut-off bids are valid bids and are considered for allocation in the
respective categories.
Steps to be taken for bidding:
• Check eligibility for making a Bidding see the section titled “Issue Procedure-Who Can
Bid” on page no. 233 of this Red Herring Prospectus;
• Ensure that you have a demat account and the demat account details are correctly
mentioned in the Bid cum Application Form.
• For all Bid, ensure that you have mentioned your Permanent Account Number (PAN)
allotted under the I.T. Act. In case of a Bid in joint names, each of the Bidder(s) should
mention his/her PAN allotted under the IT Act and
• Ensure that the Bid cum Application Form/ASBA Form is duly completed as per
instructions given in the Red Herring Prospectus and in the Bid cum Application
Form/ASBA Form.
Bid/Issue program
Bidding period/Issue period
Bid/Issue opens on: Monday, August 31, 2009
Bid/Issue closes on: Wednesday, September 2, 2009
Bids and any revision in Bids shall be accepted only between 10.00 a.m. and 3.00 p.m. (Indian
Standard Time) during the Bidding Period as mentioned above at the bidding centers mentioned
on the Bid cum Application Form except on the Bid/Issue Closing Date, Bids from QIBs shall be
accepted only between 10 a.m. and 1 p.m. (Indian Standard Time) and shall be uploaded until
(i) 4.00 p.m. in case of Bids by QIB Bidders, Non- Institutional Bidders and Eligible Employees
bidding under the Employee Reservation Portion where the Bid Amount is in excess of Rs.
100,000 and (ii) until 5.00 p.m. or such extended time as permitted by the NSE and the BSE, in
case of Bids by Retail Individual Bidders and Eligible Employees bidding under the Employee
Reservation Portion where the Bid Amount is up to Rs. 100,000. It is clarified that Bids not
uploaded in the book, would be rejected. Bids by ASBA Bidders shall be uploaded by the SCSB in
the electronic system to be provided by the NSE and the BSE.
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