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RED HERRING PROSPECTUS Dated August 24 ... - Globus Spirits

RED HERRING PROSPECTUS Dated August 24 ... - Globus Spirits

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The Company is one of the major supplier of Industrial <strong>Spirits</strong> i.e. Rectified <strong>Spirits</strong>/Extra Neutral<br />

Alcohol to the potable liquor manufacturers like United <strong>Spirits</strong> Limited, Allied Blenders and<br />

Distillers Limited, Jagatjit Industries Limited and Seagrams India Limited. With increase in<br />

capacity, its is expected that the sale of Industrial Spirit sale would further grow as there would<br />

be extra disposable spirits.<br />

b. Denatured Spirit<br />

Spirit which is collected as ‘impure’ during the course of manufacturing of Rectified Spirit<br />

and ENA, also known as ‘heads’, is sold to various industrial consumers who are in the<br />

business of manufacture of paints and chemicals.<br />

c. Country Liquor<br />

d. IMFL<br />

The Company has a good presence in Rajasthan, Haryana and Delhi in the Country<br />

Liquor Segment. The Company has in the year2008 - 09 sold 19,93,342 cases of<br />

Country Liquor in Rajasthan and 17,28,500 cases of Country Liquor in Haryana. The<br />

Company also sold 1201200 cases of Country Liquor in Delhi in financial year 2008 - 09<br />

The Company has started manufacturing its own IMFL brands in the last year.<br />

The focus of marketing now has been to build brands and/or acquire existing ones, which<br />

would ensure a high growth in volume, a steady increase in market share as well as be<br />

strong enough to take on competition, both international and local.<br />

Some of the Major Customers during the year ended March 31, 2009 is as under:<br />

Sl. NAME OF CUSTOMER<br />

Segment<br />

No.<br />

1 Rajasthan State Beverages Corporation Ltd., Jaipur, IMFL<br />

Rajasthan<br />

2 Rajasthan State Ganganagar Sugar Mills Ltd., Bhiwadi,<br />

Rajasthan<br />

Country Liquor & RS /<br />

ENA<br />

3 United <strong>Spirits</strong> Ltd., Palwal Faridabad, Gurgaon RS / ENA<br />

4 Delhi Tourism & Transport Development Corporation, New Country Liquor<br />

Delhi<br />

5 Kerala State Beverages Corporations Ltd., Kerala IMFL<br />

6 Allied Blenders & Distilleries Pvt. Ltd., Gurgaon, Haryana RS / ENA<br />

7 Delhi Consumer Cooperation Whole Sale Store, New Delhi Country Liquor<br />

8 Delhi State Civil Supplies Corporation Ltd., New Delhi Country Liquor<br />

9 Jagatjit Industries Limited, New Delhi RS / ENA<br />

10 Delhi State Industrial Development Corporation Ltd., New<br />

Delhi<br />

Country Liquor<br />

Future Prospects<br />

Potable Liquor consumption is increasing at 10 per cent per annum, which means that the<br />

Company’s captive consumption for Rectified Spirit for use in Country Liquor will go up every<br />

year.<br />

Like wise ENA consumption for potable use will go up, because volume of IMFL bottling<br />

operations will increase.<br />

The Company has already entered the IMFL segment by launching its own brands in Haryana,<br />

Rajasthan, Chandigarh, Uttar Pradesh, Kerala, Andhra Pradesh and Karnataka. The Company<br />

also proposes to launch the brands further in two states/Union territory in North India and one<br />

state/Union Territory in South India. The Company envisages that its presence in more and more<br />

states of the Country will give it a better competitive position in the IMFL segment.<br />

The Company proposes to manufacture ENA both from Molasses as well as Grain, depending on<br />

the market demand.<br />

98

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