RED HERRING PROSPECTUS Dated August 24 ... - Globus Spirits

• White Lace Duet Gin GR 8 Times Dry Gin Samurai Gold Extra Rich Blend Whisky
• Samurai Premium Whisky 20-20 Premium Whisky
• 20-20 Superior Whisky *
• GR 8 Times Whisky
• GR 8 Times XXX Rum
• Hannibal Legendry RumHannibal Legendry XXX Rum *
• Samurai XXX Rum
• Samurai Grape Brandy
• Samurai Superior Grape Brandy *
• Samurai Superior Whisky *
• Academy Deluxe XXX Rum
• Academy Deluxe Brandy
*As per the prevailing state excise norms applicable at Karnataka, the license etc. for
manufacture and bottling, the brands are approved by Excise Authorities in the name of Tracstar
Investments Pvt. Ltd. Labelled as “Blended and Bottled by Tracstar Investments Pvt. Ltd. for
Globus Spirits Limited”. With the completion of the IMFL Bottling Section at Samalkha, the
Company has registered itself with the Excise Authorities and now the manufacture, bottling and
sale of the brands in Haryana and Chandigarh are handled by the Company.
MARKETING
GSL is a well-established company in this line of activity for the last 16 years. The Company has
been growing since inception. GSL has some reputed companies in this industry as its
customers. The Company has started to roll out its own brands, which has further cemented its
position. Accordingly, no difficulties are expected in marketing the additional production.
Distribution:
In some States, licenses for selling alcoholic beverages are allotted through auction. At present,
India has around 40,000 licensed retail alcoholic beverage outlets (Source: Financial Appraisal
Report dated 05.09.2008 of SBI)
Existing Marketing Arrangement
i. ENA
ENA manufactured by the Company is in great demand and IMFL brand leaders like UB
Group, BDA Ltd, Jagatjit Industries buy the Company’s ENA for manufacturing their well
known products. ENA is also purchased by small pharmacies, perfumeries etc.
ENA also goes into the bottling of various IMFL brands.
ii. Rectified Spirit
Rectified Spirit is used for the manufacture of the Company’s branded Country Liquor. It
is also used for conversion into ENA. Surplus Rectified Spirit, if any, is sold in the market
to other Country Liquor and IMFL manufacturing companies, either within the state or
outside the state.
MAJOR CUSTOMER
Product Segment:
a. RECTIFIED SPIRIT/ENA
97