Goodwill Immigration Consultancy (GICL} Logo Usage and Style Guidelines
富邦移民顧問有限公司視覺識別使用指南
富邦移民顧問有限公司視覺識別使用指南
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Designed <strong>and</strong> produced by: www.newyorkdesign.com.tw<br />
<strong>GICL</strong> <strong>Usage</strong> <strong>and</strong> <strong>Style</strong> <strong>Guidelines</strong><br />
Building a br<strong>and</strong> requires diligent attention to ensure that the image we present to the public is always consistent. Please do not attempt<br />
to duplicate the logo form stock typefaces or to modify the logo in any way. When reproducing the logo, please use the authorized artwork<br />
provides <strong>and</strong> resize proportionality.<br />
PRIMARY LOGO<br />
The <strong>Goodwill</strong> <strong>Immigration</strong> <strong>Consultancy</strong> Ltd. (<strong>GICL</strong>) logo appears<br />
to the left. It is the primary element of the <strong>GICL</strong> visual identity<br />
system <strong>and</strong> must appear on all official <strong>Goodwill</strong> <strong>Immigration</strong><br />
<strong>Consultancy</strong> Ltd. communications. It may not be modified in any<br />
way.<br />
The <strong>GICL</strong>, appearing alone, is the preferred representation for the<br />
<strong>Goodwill</strong> <strong>Immigration</strong> <strong>Consultancy</strong> Ltd. br<strong>and</strong>.<br />
INFORMAL LOGO<br />
The informal signature is for use on casual applications, such as<br />
proposal, project review, power point presentation, marketing<br />
element... The informal logo may not be modified in any way.<br />
<strong>Goodwill</strong> <strong>Immigration</strong> <strong>Consultancy</strong> Ltd.<br />
<strong>Goodwill</strong> Consultoria de Imigração, Ltd.<br />
<br />
When reproducing the logo, alway use the authorized artwork<br />
provides <strong>and</strong> resize proportionality.<br />
<strong>Goodwill</strong> <strong>Immigration</strong> <strong>Consultancy</strong> Ltd.<br />
<strong>Goodwill</strong> Consultoria de Imigração, Ltd.<br />
<br />
<strong>Goodwill</strong> <strong>Immigration</strong> <strong>Consultancy</strong> Ltd.<br />
<strong>Goodwill</strong> Consultoria de Imigração, Ltd.<br />
<br />
<strong>GICL</strong> <strong>Usage</strong> <strong>and</strong> <strong>Style</strong> <strong>Guidelines</strong> - Page 1
LOGO COLORS<br />
Color is an integral part of the <strong>GICL</strong> logo. It helps to amintain a<br />
consistent identity. The logo color was created using as shown.<br />
<strong>GICL</strong> Blue<br />
(C80 M20 Y30)<br />
RGB<br />
11 / 157 / 174<br />
<strong>GICL</strong> Gray<br />
(K-30)<br />
RGB<br />
129 / 130 / 133<br />
<strong>GICL</strong> Monochrome<br />
TYPE FONTS<br />
The preferred font to use for all marketing communication copy<br />
when creating <strong>GICL</strong> marketing materials in English is the<br />
Fruitiger LT St<strong>and</strong>ard <strong>and</strong> in Chinese is the <strong>and</strong><br />
Frutiger LT St<strong>and</strong>ard<br />
ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz 123456 <strong>GICL</strong> marketing<br />
ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz <strong>GICL</strong> marketing<br />
ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz <strong>GICL</strong> marketing<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
<strong>GICL</strong> <strong>Usage</strong> <strong>and</strong> <strong>Style</strong> <strong>Guidelines</strong> - Page 2
BASIC STATIONERY<br />
The stationery st<strong>and</strong>ards is an essential part of the <strong>GICL</strong> visual<br />
identity system <strong>and</strong> are to be used by all units within the <strong>GICL</strong><br />
operation. When reproducing the logo, alway use the authorized<br />
artwork provides <strong>and</strong> resize proportionality.<br />
<br />
12B<br />
<br />
<br />
Katy Kay L.<br />
Principle Consultant<br />
<strong>Goodwill</strong> <strong>Immigration</strong> Consultants Ltd.<br />
Consultores de Imigracao <strong>Goodwill</strong>, Ltd.<br />
Travessa dos Vendilhoes No. 12-12A, EDF.<br />
Vai Tung Kok, BR/C, Macao<br />
T. 100000000000<br />
F. 100000000000<br />
http://www.gicl.com<br />
<strong>Goodwill</strong> <strong>Immigration</strong> Consultants Ltd.<br />
Consultores de Imigracao <strong>Goodwill</strong>, Ltd.<br />
Travessa dos Vendilhoes No. 12-12A, EDF.<br />
Vai Tung Kok, BR/C, Macao<br />
T. 100000000000<br />
F. 100000000000<br />
M. 1000 0000 0000<br />
http://www.gicl.com<br />
ORGANIZATIONS ORGANIZATIONS / : / :<br />
<br />
<br />
ACSM(CSM)<br />
ACSM(CRM)<br />
Name<br />
Title<br />
Company Name<br />
Address<br />
Address<br />
Address<br />
Day Month Year<br />
Salutation,<br />
This letter demonstrates the format for all correspondence for <strong>Goodwill</strong><br />
<strong>Immigration</strong> Consultants Ltd., Frugiter is the recommended typeface for all<br />
correspondence. Name <strong>and</strong> title are in Bold. All type is set at 11pt. with 14pt.<br />
leading.<br />
The top margin is set at 80mm from the top of the paper, left margin is 35mm <strong>and</strong><br />
the right margin is 35 mm. Follow this format for a consistent <strong>and</strong> professional look<br />
to all correspondence produced by the company.<br />
If the font Frugiter is not available, you may substitute it with Arial.<br />
12B<br />
Travessa dos Vendilhoes No. 12-12A, EDF.<br />
Vai Tung Kok, BR/C, Macao<br />
Yours Sincerely,<br />
Name<br />
<br />
12B<br />
<strong>GICL</strong> <strong>Usage</strong> <strong>and</strong> <strong>Style</strong> <strong>Guidelines</strong> - Page 3
STATIONERY RELATED<br />
Building a br<strong>and</strong> requires diligent attention to ensure that the<br />
image we present to the public is always consistent. Please do not<br />
attempt to duplicate the logo form stock typefaces or to modify<br />
the logo in any way.<br />
<strong>GICL</strong> Whrere<br />
Great Things<br />
Happen...<br />
<strong>Goodwill</strong> <strong>Immigration</strong> Consultants Ltd.<br />
Consultores de Imigracao <strong>Goodwill</strong>, Ltd.<br />
<br />
Name :<br />
Katy Kay L.<br />
Office/Title :<br />
Principle Consultant<br />
<strong>GICL</strong> Whrere<br />
Great Things<br />
Happen...<br />
This is your offical Identification <strong>and</strong> it is non-transferable.<br />
Staff are strongly urged to carry their identification cards at all<br />
times when on duty.<br />
<strong>Goodwill</strong> <strong>Immigration</strong> Consultants ltd.<br />
Consultores de Imigracao <strong>Goodwill</strong>, Ltd.<br />
<br />
<strong>GICL</strong> Whrere<br />
Great Things<br />
Happen...<br />
<strong>Goodwill</strong> <strong>Immigration</strong> Consultants Ltd.<br />
Consultores de Imigracao <strong>Goodwill</strong>, Ltd.<br />
<br />
<strong>Goodwill</strong> <strong>Immigration</strong> Consultants Ltd.<br />
Consultores de Imigracao <strong>Goodwill</strong>, Ltd.<br />
<br />
<strong>Goodwill</strong> <strong>Immigration</strong> Consultants Ltd.<br />
Consultores de Imigracao <strong>Goodwill</strong>, Ltd.<br />
Travessa dos Vendilhoes No. 12-12A, EDF.<br />
Vai Tung Kok, BR/C, Macao<br />
T. 100000000000<br />
F. 100000000000<br />
http://www.gicl.com<br />
<strong>Goodwill</strong> <strong>Immigration</strong> Consultants Ltd.<br />
Consultores de Imigracao <strong>Goodwill</strong>, Ltd.<br />
<br />
Name<br />
Title<br />
Company Name<br />
Address<br />
Address<br />
Address<br />
Day Month Year<br />
Salutation,<br />
This letter demonstrates the format for all correspondence for <strong>Goodwill</strong><br />
<strong>Immigration</strong> Consultants ltd., Frugiter is the recommended typeface for all<br />
correspondence. Name <strong>and</strong> title are in Bold. All type is set at 11pt. with 14pt.<br />
leading.<br />
The top margin is set at 80mm from the top of the paper, left margin is 35mm <strong>and</strong><br />
the right margin is 35 mm. Follow this format for a consistent <strong>and</strong> professional look<br />
to all correspondence produced by the company.<br />
If the font Frugiter is not available, you may substitute it with Arial.<br />
Yours Sincerely,<br />
<br />
12B<br />
Name<br />
<br />
<br />
<br />
<br />
12B<br />
100 9<br />
Katy Kate L.<br />
Senior Consultant<br />
<strong>Goodwill</strong> <strong>Immigration</strong> Consultants ltd.<br />
Consultores de Imigracao <strong>Goodwill</strong>, Ltd.<br />
Travessa dos Vendilhoes No. 12-12A, EDF.<br />
Vai Tung Kok, BR/C, Macao<br />
T. 100000000000<br />
F. 100000000000<br />
M. 1000 0000 0000<br />
http://www.gicl.com<br />
<strong>GICL</strong> <strong>Usage</strong> <strong>and</strong> <strong>Style</strong> <strong>Guidelines</strong> - Page 4
Consultores de Imigracao <strong>Goodwill</strong>, Ltd.<br />
MERCHANDISE / PR ITEM<br />
MEDIA/BANNER<br />
<strong>Goodwill</strong> <strong>Immigration</strong> <strong>Consultancy</strong><br />
<strong>Goodwill</strong> Consultoria de Imigração, Ltd.<br />
WHERE GREAT THING HAPPEN<br />
<br />
<strong>Goodwill</strong> <strong>Immigration</strong> <strong>Consultancy</strong><br />
<strong>GICL</strong>: TO THE NEXT LEVEL<br />
<br />
Permanent Residency | Business <strong>Immigration</strong> | Study Visa | Work Permit<br />
Judicial Review | Family Visa | Temporary Resident Visa/Visitor Visa<br />
<strong>GICL</strong> <strong>Usage</strong> <strong>and</strong> <strong>Style</strong> <strong>Guidelines</strong> - Page 5
<strong>Goodwill</strong> <strong>Immigration</strong> <strong>Consultancy</strong> Ltd.<br />
<strong>Goodwill</strong> Consultoria de Imigração, Ltd.<br />
<br />
<strong>GICL</strong> <strong>Usage</strong> <strong>and</strong> <strong>Style</strong> <strong>Guidelines</strong><br />
NEED HELP? Just ask!<br />
For assistance <strong>and</strong> approvals regarding the use of <strong>Goodwill</strong><br />
<strong>Immigration</strong> <strong>Consultancy</strong> Ltd. - Visual Identity matters, <strong>and</strong> obtain<br />
reproduction art of the <strong>GICL</strong> logo, contact the <strong>GICL</strong> Br<strong>and</strong><br />
Administration.<br />
Designed <strong>and</strong> produced by: www.newyorkdesign.com.tw
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