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Healthy Money Healthy Planet - library.uniteddiversity.coop

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13<br />

apparently no one spread rumours to the contrary. Similarly, when national<br />

currency was in short supply in New Zealand between 1850 and 1880, local<br />

businesses sold tradesmen’s tokens that circulated because people believed they<br />

would be redeemed for goods.<br />

Green dollar systems work best when the system is well established and<br />

members believe in it. People will sell their goods trusting in their belief that their<br />

hard­earned green dollars will some day be of use to them in the system. A green<br />

dollar community also needs to be of an optimum size, with a wide enough range<br />

of goods and services to make it work, but not so many members that they become<br />

anonymous and therefore cannot trust one another. An ongoing problem with<br />

green dollar schemes is their continuing viability. Since about half of the systems<br />

in New Zealand disappeared between 1999 and 2001, the trustworthiness of the<br />

remaining green dollars ‘money’ may be suspect.<br />

Sometimes trust grows fast, especially if the currency is distributed by a<br />

reliable authority and is acceptable for taxes, food and rent. If a currency is also<br />

designed so that users have a self­interest in widening the circle of people who<br />

accept it, trust will certainly grow quickly. Similarly, a currency with a circulation<br />

incentive turns currency users into currency promoters, because every user wants<br />

to spend his or her non­hoardable money. The holder of the money thus has the<br />

responsibility of discovering new buyers who will accept the currency, and they in<br />

turn become new advocates for it. Community trust in Ithaca HOURs grew over a<br />

decade. Not only are HOURs now accepted as payment by hospitals, landlords<br />

and cinemas, but they have even become attractive to burglars!<br />

In the case of a privately issued currency, the issuing firm must accept the<br />

currency as payment. That is, the currency has a goods base. Generally, however,<br />

such vouchers or tokens have only limited circulation. Examples of private

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