TEchNOLOGy TRaNSFER MODEL - Javna agencija

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5 Technology Management Dodgson, Mark; Gann, David; Salter, Ammon (2008): The Management of Technical Innovation. Strategy and Practice, Oxford 2008. Gausemeier, J.; Ebbesmeyer P.; Kallmeyer, F. (2001): Produktinnovation: strategische Planung und Entwicklung der Produkte von morgen, München et al. 2001. Gausemeier, J.; Fink, A.; Schlake, O. (1996): Szenario-Management – Planen und Führen mit Szenarien, 2. bearbeitete Auflage, München/Wien 1996. Hamilton, William F. (1990): The dynamics of technology and strategy, in: European Journal of Operational Research 47(2), pp. 141- 152. Little, A.D. (1981): The Strategic Management of Technology, European Management Forum, Davos 1981. Pavitt, Keith (1990): What we know about the strategic management of technology, in: California Management Review 32(3), pp. 17-26. Schneider, Dieter J. G. (2001): Einführung in das Technologie-Marketing, München/Wien 2001. Tidd, Joe; Bessant, John; Pavitt, Keith (2009): Managing Innovation. Integrating technological, market and organizational change, 2 nd edition, Chichester 2001 and 4 th edition, 2009. 67
KNOWLEDGE FOR BUSINESS IN BORDER REGIONS 6 Module 6: KNOWLEDGE TRANSFER Mag. Romana Rauter, Dr. Jutta Pauschenwein 6.1 Basic principles and aims of the module Module 6 deals with the topic of knowledge transfer. Its aim is a deeper understanding of a) different transfer forms used in practice, b) motives for knowledge transfer, c) different transfer process models known from literature and d) a rough overview concerning knowledge management, organizational learning and knowledge transfer. Especially the theoretical ideas and answers concerning a), b) and c) are supported by new and fresh ideas and results derived from a just finished diploma thesis regarding knowledge transfer and innovation processes. Additionally the potential for implementing knowledge transfer via Web2.0 tools is explored. 6.2 Keywords Knowledge Transfer, Process Models, Innovation Process, Knowledge Management, Organizational Learning, Web2.0 Tools, Social Media; 6.3 Knowledge transfer Dealing with the question of how knowledge could be transferred from knowledge suppliers to knowledge acceptors, you are automatically faced with divergent terms and definitions. Therefore, as a first step, a definition seems to be appropriate. According to North (2005) data and information are the basis for every form of transfer, building upon that knowledge as well as a technology can be transferred. The question whether knowledge or only information is transferred depends on the perspective of the recipient. Depending on his/her (knowledge) context, he/she decides whether the transferred object can be embedded in existing structures and is therefore knowledge or if it cannot be embedded and hence remains only information. The following figure shows this classification: Figure 1: Systematization of knowledge transfer Following that, research transfer can be every form of transfer; it is seen as every exchange of know-how between research institutions and enterprises. Generally said, knowledge and technology transfer can be understood as any activity targeted at transferring knowledge and technology that may help a company or a research institution to further promote its activities. And it is a two-way-process where both research institutions as well as companies can stimulate each other with new knowledge, ideas or research results. 6.3.1 Process models as guidelines for designing knowledge transfer An analysis of the existing literature gives some hints on how such knowledge transfer processes could look like. A selection of examples is shown in the following table: 68
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