TEchNOLOGy TRaNSFER MODEL - Javna agencija
TEchNOLOGy TRaNSFER MODEL - Javna agencija
TEchNOLOGy TRaNSFER MODEL - Javna agencija
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4<br />
CHANGE PROCESS<br />
Then create a vision statement:<br />
• How the organization wants to be perceived in the future – what success looks like<br />
• An expression of the desired end state<br />
• Challenges everyone to reach for something significant – inspires a compelling future<br />
• Provides a long-term focus for the entire organization<br />
4.9 Toolbox for management of conflicts (all steps)<br />
In the process of change management the change agents have to deal with a lot of resistance. One of the most effective methods<br />
in change management is personal communication. Beside the concept of “hard” and “soft” negotiation, the bestseller authors<br />
Fisher and Ury created a third negotiation strategy, which can neither be described as hard nor as soft, but rather as hard and soft.<br />
This technique of «principled negotiating» involves resolving conflicts according to their relevance and factual contents rather than<br />
in a haggling process. In this case it is necessary to focus on mutual benefits and, if conflicting interests arise, insist on finding a<br />
solution based on fair principles, which are independent of the intentions of each of the parties.<br />
Figure 5 Tthe Harvard Concept of negotiaotion<br />
4.10 References<br />
Balogun, J. / Hope Hailey, V. (2008): Exploring Strategic Change, 3rd ed., Harlow<br />
DeWit, B. / Meyer, R. (2004): Strategy, Process, Content, Context, An International Perspective, London, 2004<br />
Gareis, R. (2005): Happy Projects, Manz-Verlag, Wien<br />
Lewin, K. (1947): Frontiers in group dynamics, Human Relations, 1, 5-41<br />
Fisher, R. / Ury, W. & Patton, B. (1991): Getting to Yes: Negotiating an agreement without giving in, Century Business, Sydney<br />
Kotter, J. (1996): Leading Change, Harvard Business Press<br />
Kotter, J. (2002): The Heart of Change, Harvard Business Press<br />
Maslow, A.H. (1943): A theory of human motivation, Psychological Review, Vol. 50(4), 370-396<br />
Porter, M. (1990): The Competitive Advantage of Nations, Free Press, New York<br />
Shell 2009: www.shell.com/scenarios<br />
4.11 Useful Websites und Links<br />
http://changingminds.org/disciplines/change_management/change_management.htm<br />
http://www.change-management.com/<br />
http://www.change-management-toolbook.com/<br />
www.at.capgemini.com<br />
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