TEchNOLOGy TRaNSFER MODEL - Javna agencija
TEchNOLOGy TRaNSFER MODEL - Javna agencija
TEchNOLOGy TRaNSFER MODEL - Javna agencija
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KNOWLEDGE FOR BUSINESS IN BORDER REGIONS<br />
How is a problem kept<br />
alive?<br />
From where does the<br />
pressure to change<br />
originate?<br />
What happens if everything<br />
stays as is?<br />
How much time is<br />
there?<br />
• What patterns are there?<br />
• From where does the energy to change originate?<br />
• What positive images of a „problem-less“ future condition exist?<br />
• Which persons/groups will accept the change, which won’t?<br />
• What good arises from this problem?<br />
• What is achieved, what avoided by it?<br />
• Who profits from the problem, who loses?<br />
• From the viewpoint of market conditions, the customers?<br />
• From management’s viewpoint?<br />
4.7 Toolbox for analyzing (step 1)<br />
4.7.1 SWOT analysis<br />
Figure 4:SWOT Analysis<br />
4.7.2 Satisfaction surveys (customer or employees)<br />
Evaluating the satisfaction of some key stakeholders and assessing the strengths and weaknesses by using a reliable method<br />
(quantitative and / or qualitative) should be one of the most important analysis-tools. Benchmarking your level of satisfaction with<br />
data of your industry can be very helpful.<br />
4.8 Toolbox for creating a vision<br />
Start with a mission statement, that…<br />
• Captures the essence of why the organization exists – Who we are, what we do<br />
• Explains the basic needs that you fulfill<br />
• Expresses the core values of the organization<br />
• Should be brief and to the point (“KISS”)<br />
• Is easy to understand<br />
• Tries to convey the unique nature of your organization and the role it plays that differentiates it from others<br />
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