TEchNOLOGy TRaNSFER MODEL - Javna agencija

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9 Product and Service Dissemination • E-Books • Whitepapers • Social Networks (facebook, twitter, xing…) • RSS Feeds Stressing the factors creativity, new content, benefits, authenticity, easy to understand, easy to spread, could increase viral effects. 9.7 References Best, R. (2008): Market-Based Management: Strategies for Growing Customer Value and Profitability, 5 th edition, Prentice Hall Kotler, P. (1994): Marketing Management, Prentice Hall Kotler, P. / Armstrong, G. / Wong, V. / Saunders, J. (2008): Principles of marketing, 5 th edition, Prentice Hall Lovelock, C. / Wirtz, J. (2007): Services marketing: people, technology, strategy, 6 th edition, Prentice Hall Rogers E. (2003): Diffusion of innovations, 5 th edition, New York: Free Press Sorescu, A. / Shankar, V. / Kushwaha, T. (2006): New Product Preannouncements and Shareholder Value: Don’t Make Promises You Can’t Keep, ZIBS Research Reports, Atlanta, Georgia Suurla, R. / Markkula, M. (1999): Effective Dissemination, Finnish Leonardo Centre, Helsinki Wilkie, W. / Cohen, J. (1976): A Behavioral Science Look at Market Segmentation Research, Working Paper, Center for Consumer Research, College of Business Administration, University of Florida, Gainesville, FL. 9.8 Useful Websites und Links http://www.entrepreneur.com/ http://www.technologymarketingcenter.com/ http://www.futurelab.net/blogs/marketing-strategy-innovation/ 153
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Spoštovani! Pred vami je priročni
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KAZALO VSEBINE Module 1: Technology
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1 Technology Transfer Model to impr
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1 Technology Transfer Model Survey
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1 Technology Transfer Model Figure
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1 Technology Transfer Model Challen
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1 Technology Transfer Model specifi
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1 Technology Transfer Model transfe
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1 Technology Transfer Model 1.10 He
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2 BUSINESS MODELS „A business mod
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2 BUSINESS MODELS 2.4.4 Customer In
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2 BUSINESS MODELS • Market develo
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2 BUSINESS MODELS Graph 7: The bala
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2 BUSINESS MODELS 27
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3 BUSINESS CULTURE universals, in w
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3 BUSINESS CULTURE and doing their
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3 BUSINESS CULTURE 3.5.3 Core value
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3 BUSINESS CULTURE 3.8.1. Active li
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3 BUSINESS CULTURE Raising question
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3 BUSINESS CULTURE Why use it? The
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3 BUSINESS CULTURE 3.9.3 Creative p
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3 BUSINESS CULTURE II. REALIST/ PER
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3 BUSINESS CULTURE • Toplak Ciril
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4 Figure 1:Lewin’s phase model of
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4 CHANGE PROCESS 4.5.2.3 Step 3: Cr
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4 CHANGE PROCESS 4.5.3 Involvement
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4 CHANGE PROCESS Then create a visi
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5 Technology Management Figure 2: T
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5 Technology Management the (now on
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5 Technology Management nology port
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5 Technology Management Technology
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5 Technology Management Delphi Meth
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5 Technology Management Figure 18:
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5 Technology Management Dodgson, Ma
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6 KNOWLEDGE TRANSFER Figure 2: Proc
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6 KNOWLEDGE TRANSFER The empirical
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6 KNOWLEDGE TRANSFER Figure 11: Inn
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6 KNOWLEDGE TRANSFER The second pha
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6 KNOWLEDGE TRANSFER In order to se
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6 KNOWLEDGE TRANSFER tions of journ
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7 Innovation und Technologietransfe
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7 Financiranje in podporno okolje v
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7 Financiranje in podporno okolje v
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