TEchNOLOGy TRaNSFER MODEL - Javna agencija

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Technology Transfer Model
Figure 8: Diagram of a stakeholder analysis (According to: Fritz/Geist, 2009)
Fundamentally, there exist three types of stakeholders: First, the PRIMARY STAKEHOLDERS, which comprise all parties that are directly
affected by the transfer project and its outcome, second, the SECONDARY STAKEHOLDERS, which are only indirectly affected by
the project and its results and third, the KEY STAKEHOLDERS, which involve all parties that have a considerable influence on the project
and its outcome or are otherwise of high importance to the project. Please note that stakeholders of the latter type can belong to
the first two groups as well.
In the second stage of stakeholder analysis, information gained on the stakeholders needs to be analyzed and converted into a
power-interest grid of stakeholders. In short, the respective position of a stakeholder is plotted in the matrix according to his level of
power and interest in the project, thus indicating a proposed action or behavior in regard to that particular stakeholder (see fig. 9).
Figure 9: Power-interest grid of stakeholders (Source: Thompson)
3 RD STEP – STAKEHOLDER ENGAGEMENT, MOTIVATION, COMMUNICATION AND MONITORING:
In the last step of analysis, previously gained knowledge about the relevant stakeholders is used to assess their specific motivation
for the transfer project in order to ensure their involvement and commitment and to prevent obstructions. Comprehensiveness
of communication (i.e. who receives which kind of information at which time and to which level of detail) as well as appropriate
communication channels should be defined for each stakeholder. In addition, the individual stakeholders need to be monitored and
managed during the whole transfer project. At this step, agreements on the project itself, the objectives, type of project organization
and on the specific roles of all those involved should be signed by all relevant stakeholders.
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