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Four values – one company<br />
Responsibility, dedication, courage and appreciation<br />
Senior Vice President Jannik Robin Olejas<br />
led the discussion.<br />
Together and international: <strong>Nordzucker</strong><br />
colleagues from every site exchanged views<br />
and ideas.<br />
Which values guide our actions? Employees<br />
at all <strong>Nordzucker</strong> sites have<br />
been discussing and examining the<br />
four values of responsibility, dedication,<br />
courage and appreciation for more<br />
than a year. The aim is to turn these<br />
values into a common framework for<br />
action across the entire Group.<br />
In order to achieve this, last year’s motto<br />
was “The values are being discussed”. The<br />
values were discussed in all <strong>Nordzucker</strong><br />
countries and at every level in order to<br />
develop a shared understanding. The<br />
focus of this second year is now to see<br />
that they become a standard part of<br />
everyday work at <strong>Nordzucker</strong>. The aim<br />
is to live out the values in matters both<br />
big and small – forming the basis of our<br />
actions in negotiations, meetings or employee<br />
appraisals. The same applies to<br />
Group guidelines and standards, which<br />
are also set on the basis of these corporate<br />
values. “With our values, <strong>Nordzucker</strong> is<br />
in the process of creating its own <strong>Nordzucker</strong><br />
culture that transcends both cul-<br />
tural and national borders. With their help,<br />
we will work together even better, regardless<br />
of whether we work in Germany,<br />
Poland or Finland, in an office or a factory.<br />
The values bring us closer together and<br />
this will strengthen <strong>Nordzucker</strong>. I am proud<br />
of the level of dedication our employees<br />
have brought to the process and its development,”<br />
said CEO Hartwig Fuchs.<br />
Discussing and reflecting on the values<br />
is not an end in itself: “Each of us has<br />
our own individual set of values, of which<br />
we may not even be fully aware. By talking<br />
about this, we develop a shared understanding<br />
and raise awareness for the application<br />
of these values. The values are also<br />
a good tool if, for instance, decisions need<br />
to be made,” says Bianca Deppe-Leickel,<br />
project manager in the values team.<br />
The fact that the values process at<br />
<strong>Nordzucker</strong> is being supported by the<br />
whole company shows how much the<br />
staff is interested in it. Colleagues who<br />
want to be value ambassadors and<br />
advance the process forward have been<br />
found throughout the company. nt<br />
environments, but also to gather new<br />
ideas. “In the working groups, we<br />
looked for ideas that were a bit off the<br />
beaten track. After all, if you look at<br />
where we are now and where beet<br />
cultivation was 10 or 15 years ago, you<br />
can see that a big leap has been made.<br />
Much of what we do today was unimaginable<br />
back then. This is why<br />
we were looking for ideas for new<br />
things in Reinstorf that would be difficult<br />
to implement today,” says Jannik<br />
Robin Olejas, Senior Vice President Beet<br />
Procurement Northern Europe, who led<br />
the groups. <br />
nt<br />
Responsibility<br />
Courage<br />
Engagement<br />
Dedication<br />
Appreciation<br />
Akzente Juli 2013 19