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Four values – one company<br />

Responsibility, dedication, courage and appreciation<br />

Senior Vice President Jannik Robin Olejas<br />

led the discussion.<br />

Together and international: <strong>Nordzucker</strong><br />

colleagues from every site exchanged views<br />

and ideas.<br />

Which values guide our actions? Employees<br />

at all <strong>Nordzucker</strong> sites have<br />

been discussing and examining the<br />

four values of responsibility, dedication,<br />

courage and appreciation for more<br />

than a year. The aim is to turn these<br />

values into a common framework for<br />

action across the entire Group.<br />

In order to achieve this, last year’s motto<br />

was “The values are being discussed”. The<br />

values were discussed in all <strong>Nordzucker</strong><br />

countries and at every level in order to<br />

develop a shared understanding. The<br />

focus of this second year is now to see<br />

that they become a standard part of<br />

everyday work at <strong>Nordzucker</strong>. The aim<br />

is to live out the values in matters both<br />

big and small – forming the basis of our<br />

actions in negotiations, meetings or employee<br />

appraisals. The same applies to<br />

Group guidelines and standards, which<br />

are also set on the basis of these corporate<br />

values. “With our values, <strong>Nordzucker</strong> is<br />

in the process of creating its own <strong>Nordzucker</strong><br />

culture that transcends both cul-<br />

tural and national borders. With their help,<br />

we will work together even better, regardless<br />

of whether we work in Germany,<br />

Poland or Finland, in an office or a factory.<br />

The values bring us closer together and<br />

this will strengthen <strong>Nordzucker</strong>. I am proud<br />

of the level of dedication our employees<br />

have brought to the process and its development,”<br />

said CEO Hartwig Fuchs.<br />

Discussing and reflecting on the values<br />

is not an end in itself: “Each of us has<br />

our own individual set of values, of which<br />

we may not even be fully aware. By talking<br />

about this, we develop a shared understanding<br />

and raise awareness for the application<br />

of these values. The values are also<br />

a good tool if, for instance, decisions need<br />

to be made,” says Bianca Deppe-Leickel,<br />

project manager in the values team.<br />

The fact that the values process at<br />

<strong>Nordzucker</strong> is being supported by the<br />

whole company shows how much the<br />

staff is interested in it. Colleagues who<br />

want to be value ambassadors and<br />

advance the process forward have been<br />

found throughout the company. nt<br />

environments, but also to gather new<br />

ideas. “In the working groups, we<br />

looked for ideas that were a bit off the<br />

beaten track. After all, if you look at<br />

where we are now and where beet<br />

cultivation was 10 or 15 years ago, you<br />

can see that a big leap has been made.<br />

Much of what we do today was unimaginable<br />

back then. This is why<br />

we were looking for ideas for new<br />

things in Reinstorf that would be difficult<br />

to implement today,” says Jannik<br />

Robin Olejas, Senior Vice President Beet<br />

Procurement Northern Europe, who led<br />

the groups. <br />

nt<br />

Responsibility<br />

Courage<br />

Engagement<br />

Dedication<br />

Appreciation<br />

Akzente Juli 2013 19

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